Use a National Brands name in your content
-
Moz Page Optimizer - content suggestions offer national name brands as KW content to rank higher. I can easily write it into our copy but is it ethical, even with a statement like: "This is not a Fathead product" of "the same as the Fatheads seen on TV"
I say no, but curious to get my Mozzers feedback
KJr
-
In my opinion, all the keywords related to a specific search, add value to it, and the more keywords you mention related to that search, Google considers that you are covering more about that field, which is positive.
In fact, I personally use to analyze the most mentioned keywords by the sites on the first positions on SERP's in Google, usually the top 10, and try to include all those keywords in the texts of my website, or a important part of them, as long as there is a natural and logical way of mention them, this includes brand keywords.
-
Hi Kevin,
Google recently put out a "Think with Google" piece talking about the rising trend in searches like "Toyota that looks like BMW", "handbag similar to Gucci", "furniture that looks like Pottery Barn", etc. Google reported a 60% rise in these types of searches over the past two years. I managed to dig up the article for you: https://www.thinkwithgoogle.com/consumer-insights/shopper-research/
Basically, the implied intent here is that people are looking for a more affordable version of a desirable product. If this scenario applies to your business (you have a product that's like something better known but is more affordable or has some other distinguishing improvement), this is an interesting and legitimate angle for content dev and optimization.
*The one thing I'd want to research before embarking on this, and that Google doesn't mention in their article, is the legalities surrounding use of trademarked brands in your own publication. I've always wondered about this, actually. How can Pepsi and Coke talk about one another in ads? How about Burger King vs. McDonald's? Here's another article talking about this, exactly: https://www.smartuplegal.com/learn-center/can-i-use-a-competitors-name-in-advertising/
So, I'd research this first, and then, if there's no concern that use of a competitor's name might lead to legal trouble, consider how your brand can be compared to better known brands, and base copy/optimization on that. Hope these are thoughtful suggestions!
-
Hey there! Tawny from Moz's Help Team here.
Hm... that's a tricky question. I would err on the side of caution — if those brand names are present in images or content on those pages, then adding in those brand names as keywords on the page should be okay. If, on the other hand, you're just being prompted to add brand names for products that don't appear in the content, I would avoid using that brand name, as it could be considered bad practice.
I'm curious to hear what the rest of the community has to say, though!
If you've still got any product-related questions we can help with, feel free to give us a shout at help@moz.com.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Problem with third party cookies while using MOZ?
Hello, I am using Moz Pro and I am happy to have this tool for my SEO work. But I am having a little problem while working on my blog site https://thepoolparadise.com/ some times the Moz does not work and asks to allow third-party cookies, wherein the settings third-party cookies are always allowed. Please guide me in this matter. Thank you.
Link Explorer | | Niujbuj760 -
Can I use the keyword explorer to find negative keywords?We focus on a few things in our business that we focus on but the feedback that I get from the tool is not helpful
All in all,this business focuses in a very small area,and there are things that others in our business do that we do not.Yes,a guy that knows nothing about SEO... This is a junk removal business,and some of the competition do everything.This is a small outfit that only hauls junk.Much of the competition that we have sells junk bins,we do not.We just haul junk..we do not paint,or any of the things that they do. I just keep getting things sent to me me in my list here about bin sales etc,and it is making impossible to search for keywords without a way to manage what is coming in some way..Google let me do this,but I am just hoping to use this tool entirely if I am going to pay for it.Maybe I am lost being new,and confused. How can I use this tool? Are there any settings,or anything that you can teach a non SEO minded guy like me? Thanks
Link Explorer | | sliceofhome0 -
Can you compare social profiles (FB, Twitter, Instagram, Linkedin) for sites - in a similar way you can compare sites using OSE
Can you compare social profiles (FB, Twitter, Instagram, Linkedin) for competitors sites - in a similar way to how you can compare sites stats - (DA, PA, Backlinks etc) using OSE's compare tool?
Link Explorer | | mike8780 -
Learn how to use Moz's Spam Score metric to identify high risk links. Get your Daily SEO Fix.
Almost every site has a few bad links pointing to it but risky links can have a negative impact on your search engine rankings. Watch The Moz Daily SEO Fix: How to Use Spam Score to Identify High Risk Links to learn how to spot those spammy links and what to do with them. And, if you have more questions about Spam Score, check out Rand’s blog post: "Spam Score: Moz’s New Metric to Measure Penalization Risk." This video is part of The Moz Daily SEO Fix tutorial series--Moz tool tips and tricks in under 2 minutes. To watch all of our videos so far, and to subscribe to future ones, make sure to visit the Daily SEO Fix channel on YouTube.
Link Explorer | | kellyjcoop3 -
Learn how to reclaim links using Open Site Explorer: Get your Daily SEO Fix!
Hi there! We're excited to announce a new collection of video tutorials focused on tips and tricks with Moz tools--each in two minutes or less. We're calling this how-to series The Moz Daily SEO Fix, and over the next 30 days we will publish a new video every weekday. Our goal is to help you get the absolute most out of your Moz Pro subscription and learn new ways to accomplish your SEO objectives. In today's Daily SEO Fix, David explains how to use Open Site Explorer's top pages tab, as well as the filter for 4xx and 5xx errors to find the pages on your site with the most potential link equity that are broken and can be redirected. 301'ing these URLs to relevant pages on your site can give your rankings a serious boost. Watch The Moz Daily SEO Fix: How to Reclaim Links Using Open Site Explorer to learn how. To view more Daily SEO Fix videos, be sure to check out The Moz Daily SEO Fix playlist on YouTube.
Link Explorer | | kellyjcoop7 -
Hey greetings I have one query as If i want to know what type of keywords are my competitors are using then how can i analysed them and make sure that the keywords are targeted properly.Kindly reply asap
Hey greetings I have one query as If i want to know what type of keywords are my competitors are using then how can i analysed them and make sure that the keywords are targeted properly.Kindly reply asap
Link Explorer | | vikiran0 -
How can I use Open Site Explorer to Identify why my own URL's are appearing as inbound links
I'm a new member of Moz, and am trying to understand why I am seeing my sites URL's in my Inbound Link results in Open Site Explorer. There are quite a few, and they are all product category URL's that are generated by my stores database. This is not happening with .html URL's. Any thoughts?
Link Explorer | | Artfx0 -
Getting this on OSE - wp-content/cache/page_enhanced/
Hi there, In using OSE, it switches to www.mysite.com/wp-content/cache/page_enhanced/www.mysite.com/_index Is there something I need to do in my .htaccess or some other file to fix this? thanks chris
Link Explorer | | jcbradley110