Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Is it still true that 3xx redirects don't cause you to lose any ranking?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Is it still true that 3xx redirects don't cause you to lose any ranking?

    Intermediate & Advanced SEO
    3
    4
    838
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • AngieJohnston
      AngieJohnston last edited by

      In this: https://moz.com/blog/301-redirection-rules-for-seo it says that simply redirecting - provided you don't change anything on the page - isn't going to cost you rankings. Is this still true, or is there any new data/case studies that have been done since? I haven't seen anything updating it and just want to make sure because it's from 2016.

      We want to do simple 301 redirecting without any changes to the page.

      Or has anyone had an opposite experience?

      1 Reply Last reply Reply Quote 1
      • AngieJohnston
        AngieJohnston last edited by

        Thank you so much!!!

        1 Reply Last reply Reply Quote 0
        • TylerReardon
          TylerReardon last edited by

          Yes, 301 redirections are still respected and should pass all "page rank" (if page rank still exists). If you're doing a site migration and plan on using 301 redirects for a high volume of URLs, it's not uncommon to see an initial drop in rankings as Google re-evaluates the site. Don't panic if that happens, you should return to normal as the only thing that changed is the URL.

          Be very careful as 301 redirects can be costly if executed incorrectly. Make sure to check the redirects with an HTTP status code checker.

          1 Reply Last reply Reply Quote 0
          • Lynn12
            Lynn12 last edited by

            Redirects do not affect ranking, only in case when they are used in a wrong way. 301 is more preferable.

            1 Reply Last reply Reply Quote 3
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • rickyporco

              After hack and remediation, thousands of URL's still appearing as 'Valid' in google search console. How to remedy?

              I'm working on a site that was hacked in March 2019 and in the process, nearly 900,000 spam links were generated and indexed. After remediation of the hack in April 2019, the spammy URLs began dropping out of the index until last week, when Search Console showed around 8,000 as "Indexed, not submitted in sitemap" but listed as "Valid" in the coverage report and many of them are still hack-related URLs that are listed as being indexed in March 2019, despite the fact that clicking on them leads to a 404. As of this Saturday, the number jumped up to 18,000, but I have no way of finding out using the search console reports why the jump happened or what are the new URLs that were added, the only sort mechanism is last crawled and they don't show up there. How long can I expect it to take for these remaining urls to also be removed from the index? Is there any way to expedite the process? I've submitted a 'new' sitemap several times, which (so far) has not helped. Is there any way to see inside the new GSC view why/how the number of valid URLs in the indexed doubled over one weekend?

              Intermediate & Advanced SEO | | rickyporco
              0
            • Raymondlee

              Why some websites can rank the keywords they don't have in the page?

              Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.

              Intermediate & Advanced SEO | | Raymondlee
              0
            • CayenneRed89

              Help! The website ranks fine but one of my web pages simply won't rank on Google!!!

              One of our web pages will not rank on Google.  The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem.   There are no spurious redirects in place. The content is fine.  There is no duplicate page content issue.  The page has a dozen product images (photos) but the load time of the page is absolutely fine.  We have the submitted the page via webmaster and its fine.  It gets listed but then a few hours later disappears!!!  The site has not been penalised as we get good rankings with other pages.  Can anyone help?  Know about this problem?

              Intermediate & Advanced SEO | | CayenneRed89
              0
            • carlystemmer

              404's - Do they impact search ranking/how do we get rid of them?

              Hi, We recently ran the Moz website crawl report and saw a number of 404 pages from our site come back. These were returned as "high priority" issues to fix. My question is, how do 404's impact search ranking? From what Google support tells me, 404's are "normal" and not a big deal to fix, but if they are "high priority" shouldn't we be doing something to remove them? Also, if I do want to remove the pages, how would I go about doing so? Is it enough to go into Webmaster tools and list it as a link no to crawl anymore or do we need to do work from the website development side as well? Here are a couple of examples that came back..these are articles that were previously posted but we decided to close out: http://loyalty360.org/loyalty-management/september-2011/let-me-guessyour-loyalty-program-isnt-working http://loyalty360.org/resources/article/mark-johnson-speaks-at-motivation-show Thanks!

              Intermediate & Advanced SEO | | carlystemmer
              0
            • InmediaDK

              My landing pages don't show up in the SERPs, only my frontpage does.

              I am having some trouble with getting the landing pages for a clients website to show up in the SERPs. 
              As far as I can see, the pages are optimized well, and they also get indexed by Google. The website is a danish webshop that sells wine, www.vindanmark.com Take for an instance this landing page, http://www.vindanmark.com/vinhandel/ 
              It is optimzied for the keywords "Vinhandel Århus".   Vinhandel means "Winestore" and "Århus" is a danish city. As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well. But I can't figure out, why the frontpage keep outranking the landingpages on every keyword. 
              What am I doing wrong here?

              Intermediate & Advanced SEO | | InmediaDK
              1
            • kimmiedawn

              Can an incorrect 301 redirect or .htaccess code cause 500 errors?

              Google Webmaster Tools is showing the following message: _Googlebot couldn't access the contents of this URL because the server had an internal error when trying to process the request. These errors tend to be with the server itself, not with the request.  _ Before I contact the person who manages the server and hosting (essentially asking if the error is on his end) is there a chance I could have created an issue with an incorrect 301 redirect or other code added to .htaccess incorrectly? Here is the 301 redirect code I am using in .htaccess: RewriteEngine On RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /([^/.]+/)*(index.html|default.asp)\ HTTP/ RewriteRule ^(([^/.]+/)*)(index|default) http://www.example.com/$1 [R=301,L] RewriteCond %{HTTP_HOST} !^(www.example.com)?$ [NC] RewriteRule (.*) http://www.example.com/$1 [R=301,L] Could adding the following code after that in the .htaccess potentially cause any issues? BEGIN EXPIRES <ifmodule mod_expires.c="">ExpiresActive On
              ExpiresDefault "access plus 10 days"
              ExpiresByType text/css "access plus 1 week"
              ExpiresByType text/plain "access plus 1 month"
              ExpiresByType image/gif "access plus 1 month"
              ExpiresByType image/png "access plus 1 month"
              ExpiresByType image/jpeg "access plus 1 month"
              ExpiresByType application/x-javascript "access plus 1 month"
              ExpiresByType application/javascript "access plus 1 week"
              ExpiresByType application/x-icon "access plus 1 year"</ifmodule> END EXPIRES (Edit) I'd like to add that there is a Wordpress blog on the site too at www.example.com/blog with the following code in it's .htaccess: BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
              RewriteBase /blog/
              RewriteRule ^index.php$ - [L]
              RewriteCond %{REQUEST_FILENAME} !-f
              RewriteCond %{REQUEST_FILENAME} !-d
              RewriteRule . /blog/index.php [L]</ifmodule> END WordPress Thanks

              Intermediate & Advanced SEO | | kimmiedawn
              0
            • kking4120

              What's the best way to redirect categories & paginated pages on a blog?

              I'm currently re-doing my blog and have a few categories that I'm getting rid of for housecleaning purposes and crawl efficiency. Each of these categories has many pages (some have hundreds). The new blog will also not have new relevant categories to redirect them to (1 or 2 may work). So what is the best place to properly redirect these pages to? And how do I handle the paginated URLs? The only logical place I can think of would be to redirect them to the homepage of the blog, but since there are so many pages, I don't know if that's the best idea. Does anybody have any thoughts?

              Intermediate & Advanced SEO | | kking4120
              0
            • simon_realbuzz

              Should I 'nofollow' links between my own sites?

              We have five sites which are largely unrelated but for cross-promotional purpose our company wishes to cross link between all our sites, possibly in the footer. I have warned about potential consequences of cross-linking in this way and certainly don't want our sites to be viewed as some sort of 'link ring' if they all link to one another. Just wondering if linking between sites you own really is that much of an issue and whether we should  'nofollow' the links in order to prevent being slapped with any sort of penalty for cross-linking.

              Intermediate & Advanced SEO | | simon_realbuzz
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.