How to optimize for software carousels? [2019]
-
There was a lot of discussion back in spring 2017 when carousels were expanded in Google. But no definitive answers on how Google determines which sites rank for these results and what SEOs can do to get listed. My site (ansys.com) ranks for some of these results (example: "cfd software"), but the product listed in the result is not the primary product from our suite that should rank for these queries. Also the image Google displays is an outdated product logo pulled from a low-level blog post. This despite having structured data on our site with correct logos. Also, we only rank for carousels in one of our product categories and not others, despite ranking on pg. 1 for those results. So rank doesn't seem to be a primary factor.
What is the secret sauce for ranking for these software carousels? And is it even worth it to try?
-
Your question lead me to discover the complete answer for myself, as I'm also always on the path of discovery. I found this whiteboard Friday that also lead to this article about using screaming frog which I found extremely informative. Hope that helps -Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is 301 redirects a deal breaker for Migrating content or moving to new software?
I have this forum with about 2 million posts for 16 years on root of the domain. I am looking to switch softwares but the top ones won’t help setup 301 redirects. But I can still migrate all my members and all my content (threads/posts), would Google still reindex all our content or if we don’t setup redirects would it really kill our entire traffic for a long time or maybe just a month or so? I really want to migrate to software that isn’t forum based but rather something that offers courses, chat, live video streaming, subscription based etc. and this is the only way to do so OR to set it up on an entirely new domain OR subdomain but to me that is like starting all over from scratch? I could archive the forum to read only and set it up on subdomain or another root domain - then on the archived forum setup banners and a pop up linking to the new site or new subdomain? . This is such a hard decision for us as the current forum we have had for so many years has lost members posting from 1k a day to just a handful a day, our fb group though gets 1k a day so I’m trying to revive a site into something more modern and has all the training features we can offer as well.
Technical SEO | | vbsk0 -
Optimizing blog domain for maximum rank/traffic potential
Hello wonderful Moz community! I need some advice. Here is the situation: I work in a small division within a much larger company. We each have our own domain, i.e. www.parent.com and www.child.com. We (the child) have a domain authority of 57, while our parent has a domain authority of 86. Our blog lives on blogs.parent.com/child. My understanding is that www.brand.com/blogs is better for SEO than blogs.brand.com (we had no control of directory structure decisions at the parent level). Given all that, in terms of maximizing traffic to our domain, would we be better off moving our blog to www.child.com/blogs? Here are a couple of potential pros/cons bouncing around in my newbie brain: a) By moving the blog to our domain, our whole site could benefit from having any external links our blog posts earn point back to our domain vs. our parent's domain. b) On the other hand, leaving the blog on our parent's domain and then linking to our content from posts over there might give our content a boost. (Of course, that theory is shot down if Google recognizes our parent/child relationship and doesn't reward our site with the benefit of linkbacks coming from our parent domain.) What say you? Are there other angles to this I’m not even considering? If you think the right decision is to move the blog over to our site, any suggestions on how not to screw that up? (301’s, etc.) Thanks in advance for your thoughts! -John
Technical SEO | | jomosi0 -
Could I optimize my homepage anymore ?
Hi everyone, My website is http://brownquarterhorse.com I was wondering if it would be possible to optimize my homepage anymore. I just feel like it's lacking SEO. The page grader has rated it an 'A', but im not sure if the page grader is a good reflection ?
Technical SEO | | BenDuncombe0 -
Hi! I'm wondering whether for keyword SEO - a url should be www.salshoes.com/shoes/mens/day-wear (so with a few parent categories) or www.salshoes.com/shoes-mens-day-wear is ok for on page optimization?
Hi! I'm wondering whether for keyword SEO - a url should be www.salshoes.com/shoes/mens/day-wear (so with a few parent categories) or www.salshoes.com/shoes-mens-day-wear is ok for on page optimization? Hi! I'm wondering whether for keyword SEO - a url should be www.salshoes.com/shoes/mens/day-wear (so with a few parent categories) or www.salshoes.com/shoes-mens-day-wear is ok for on page optimization?
Technical SEO | | SalSantaCruz0 -
Page that appears on SERPs is not the page that has been optimized for users
This may seem like a pretty newbie question, but I haven't been able to find any answers to it (I may not be looking correctly). My site used to rank decently for the KW "Gold name necklace" with this page in the search results:http://www.mynamenecklace.co.uk/Products.aspx?p=302This was the page that I was working on optimizing for user experience (load time, image quality, ease of use, etc.) since this page was were users were getting to via search. A couple months ago the Google SERP's started showing this page for the same query (also ranked a little lower, but not important for this specific question):http://www.mynamenecklace.co.uk/Products.aspx?p=314Which is a white gold version of the necklaces. This is not what most users have in mind (when searching for gold name necklace) so it's much less effective and engaging.How do I tell Google to go back to old page/ give preference to older page / tell them that we have a better version of the page / etc. without having to noindex any of the content? Both of these pages have value and are for different queries, so I can't canonical them to a single page. As far as external links go, more links are pointing to the Yellow gold version and not the white gold one.Any ideas on how to remedy this?Thanks.
Technical SEO | | Don340 -
How to optimize for different google seach center (google.de, google.ch) ?
We all use Deutsch language and (.com) domains for the sites. I ranked well in google.com ,but not so well in google.de , google.ch , my competitors ranked much better in google.de,google.ch. I checked most of their outbound-links, but get few information. Links from (.DE) domains or links from sites located in German help the rank for special google seach center ? (google.de, google.ch) . Or some other factors i missed? please help.
Technical SEO | | sunvary0 -
Does this software do anything else
I have received my reports for my site and reduced the pages that had faults and remove links that didn`t go anywhere. So now what is next do I get a report for each of the pages on my site or anything else. Can i improve my site or traffic to my site?
Technical SEO | | fireman1 -
Importance of an optimized home page (index)
I'm helping a client redesign their website and they want to have a home page that's primarily graphics and/or flash (or jquery). If they are able to optimize all of their key sub-pages, what is the harm in terms of SEO?
Technical SEO | | EricVallee340