Internal link structure for my loan website
-
Hi folks.
I own a Norwegian consumer loan/financing website, which has been monetized with links.
I've created various silos for my content, according to what I believe is most relevant to the user.
However, as a result each article now has a sidebar list, which in turn links to all other articles within the same category (silo). As you can see here, it has about 30 links in the sidebar: forbrukslån.no/beste-lån.With 30 articles in a silo, that corresponds to over 900 internal links, in just one silo alone.
I wonder if this could be hurting me SEO wise? I know G cares a lot about relevance and user experience. So I have a feeling it could be interpreted as spammy.
Reason I did this in the first place, is that the header links are also being repeated on all pages, without any issue.
-
when we add links at web design agency, we link out to other businesses, which might have offered us useful information. For example if I writing an article about local SEO we might link out to Moz because it's full of helpful facts and information about seo that we know our readers will want to read
-
I agree with you, in that most people wouldn't want to read 30 articles. All articles are related to consumer loans, but they vary when it comes to the "sub-subject" if I can use that term. I think I'll have to refine these silos to a more granular level.
Been thinking of only putting the best moneypages together in one block, and then pick new tier layers according to importance and visitor stats.
Thanks for the input.
-
It's hard to see how relevant those side links are because of the language, and Google Translate has done a horrible job on that one, but the key I think is to make sure those links are VERY relevant, not just somewhat relevant.
Ask yourself if someone reading the article would also read all 30 articles on the side bar.
If the answer is no, then you might want to refine your silo into subsilos that are even more relevant.
I'll use cars as an example because that's what I know.
Example:
Top level categories: Cars, SUVs, Convertibles, Trucks.
If someone is looking for a new convertible, and I write about convertibles, I don't want to have 30 articles on convertibles on the sidebar at that point, I want a few articles on the TYPE of convertible the person is reading about. So if the article is about Affordable Convertibles, then I won't put an article in the sidebar about Porsche convertibles. They may be the same subject, but the user reading Affordable Convertibles won't have any interest.
So make sure you drill down your categories using subcategories that get closer and closer to the user's actual question and needs, then show only articles in that narrow category in the sidebar.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking to my Site so I should Link Back?
I remember hearing a few years ago that it was a good practice to link back to a site that was linking to you. My company's site was referenced and linked to in a news article. The news company has an above average domain authority, which is pretty good for my company's backlink profile. Is it still or was ever a "best practice" to link back to this website/domain? I feel like linking back was a best practice, but when I try to search this, all I get back is backlinking 101 and backlinking articles. Nothing really answering my question straight forward. Thanks for any help.
Technical SEO | | aua0 -
Is there a limit to Internal Redirect?
I know Google says there is no limit to it but I have seen on many websites that too many 301 redirects can be a problem and might negatively affect your rankings in SERPs. I wanted to know especially from people who worked on large ecommerce site. How do they manage internal redirect from one URL to other and how many according to you are too many. I mean if you get a website that contain 300 plus 301 redirections within the website, how will you deal with that? Please let me know if the question is not clear.
Technical SEO | | MoosaHemani0 -
Outbound Links
I have a page on upstrap-pro.com that provides weights of cameras and lenses. The user/buyer of my on-slip camera straps needs to know the weight his camera and lens to determine the proper pad size... large to small. We have put together a long list of the most popular customer cameras. The way it was done (by my daughter) was to also provide a via a link to dpreview.com which is an excellent site for camera information including specifications etc. My personal feeling about this is mixed. I can do it by having it open dpreview.com in a new tab but then the user/customer could still get distracted and go down the rabbit hole. On the other hand dpreview is such a good site that if they are new to photography and don't know about it, they should. I don't get a dime from dpreview. If fact I doubt they would ever link back to me because they do not write about camera straps. I hear mixed things about outbound links. In this file there are quite a few outbound links to dpreview to keep it consistent. I could do a nofollow on all of them but I read that this is the easy way out. Google is jump ball and I have no clue what Cutts and his merry men are going to decide is cool or not cool. I'd like some thoughts or options... Thanks... A small part of the file below. Canon EF 14mm f/2.8L II USM Wideangle prime lens Canon EF 22.8 oz 645 g Canon EF 14mm f/2.8L USM
Technical SEO | | Asteg0 -
Risk of hosting website on internal application server
This isn't really related to SEO, but it came up with a client.... We have a client that is hosting their website internally. That's not a problem except that the server it is hosted on is the same server where they host many secure applications with sensitive customer information. We recommended to the marketing vp to move the website to a different server that doesn't host secure apps so we don't have be concerned about any conflicts. Their IT folks pushed back. So, I'm looking for some ammunition to support our recommendation. Any ideas? Thanks. Bernie Borges Find and Convert bernie@findandconvert.com
Technical SEO | | BernieBorges0 -
Multilingual Structure
Hello fellow SEO fans, I've got a setup that I'm interested in some opinions on. I have a website which has the following setup: www.site.com (english version of the site) www.site.com/nl (dutch version of the site) Now, my experience tells me the dutch version would be written in dutch (not using Google Translate) and the meta data et al should also be in dutch. But my question is: If somebody in, say, Netherlands perform a search in english for a specific keyword, we would want the www.site.com page to appear in the SERPs, not the www.site.com/nl page, because the person has searched in english. However, because there's a www.site.com/nl page, purely the /nl page will be optimized and linked to in order to rank it higher in the SERPs for dutch searches and not english searches? But if that's the case, then the person in the Netherlands searching for the english version of the keyword, probably won't see www.site.com in the ranks because of targeting and keyword distribution? Bit of a tricky situation that I've been pondering over and can't quite put the nail on the head. Any assistance would be appreciated.
Technical SEO | | ChristopherM0 -
Site Wide Links
I have a link on pr 3 home page website placed in the side bar. It is on a WordPress website that spans a couple hundred pages and the side bar is on every page. The majority of the pages are not ranked or have any pr. Can this affect me negatively?
Technical SEO | | raph39880 -
Links into website that are unnatural - a paid article
I prepared an article for another related website and posted it on my website - http://www.gardenbeet.com/garden_design_blog/garden-ideas/save-money-and-create-diversity-seeds-and-small-plants-are-better/ I was paid to write an article and provided a link to the related website at the end of the article - I declared the payment a good 10 months later the page where the article sits has become the 2nd most linked to page on my website - SEOmoz is giving it a Page Authority of 48 and all the links are coming from a wide variety of forums using one anchor text link phrase in the latest google update my homepage PR dropped by 1 - I am assuming the penalty came because of this article is it worth changing the URL to remove these spammy links to my website?
Technical SEO | | GardenBeet0 -
A Puzzling Link
I'm stumped and I'm hoping some mozzers will be able to help. I run our company blog (http://scottymacblog.com/). The last couple of days I have noticed that the blog is receiving some traffic from cnn.com. I looked, but cannot find any mention of the blog on cnn. Adding to my frustration is that the content on cnn is constantly changing. Our blog doesn't do any sort of advertising and no one affiliated with the blog posts on cnn. As great as it is to be getting traffic from such a valued source, I have no idea why. Has something like this happened to (for?) anyone else? Any ideas on how I can research the source of the link? Thanks in advance!
Technical SEO | | EssEEmily0