Brand name in title?
-
Hi all,
I have noticed that a lot of companies put there brand/company name at the end of their page title. To me, that seems like a huge sacrifice of your limited 60 characters. Wouldn't it be better to use characters for words that people might actually be searching for?
-
Each case is different. That said can give you some general rules we use. If the Brand name is short ie 6 characters or less.
We use Brand in all Title tags. - ie | Brand
If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc.
Product pages - often go with the product only. Then after that we just look at individual pages and determine what is best for the consumer and search engines.
Hope that assists.
-
Thank you for the replies guys! I understand it depends on many circumstances/variables.
Would it be possible to name some circumstances in which you tend more towards mentioning your brand name in the page title and some circumstances in which you typically wouldn't?
That would be of great help, thank you.
-
It all depends on circumstances but in most cases most experts advice leave brand name on main page, contact, about us etc. but not on posts.
-
Hi
Yes, in many instances it is better to use other words besides Brand name. We recommend the brand name in title tag on home page,
-
It could, I would say it's depending on how large of a brand you are in the space that you want to rank for. In tons of cases for bigger brands, it makes more sense to add their brand name to the title of the page in the SERP as it will have a higher awareness of people who are already familiar with it and that's why it'll increase their CTR. In most cases, I would say that it's better to test this assumption at a larger scale to see what the actual impact is of removing/adding the brand name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should the title tag now be 50 characters long?
Hi, I'm fairly new to SEO and as a rule so far I have been making every page title around 70 characters in length, after analysing the a website that I'm currently working on in the MOZ tool it say's that the page title element is to long. Does anyone know if I should carry on writing titles 70 characters in length or if I should go down to 50, I have been using this tool (http://www.seomofo.com/snippet-optimizer.html) as a guide if you know of any others then that would be great and any advice will be greatly appreciated. Regards Chris
On-Page Optimization | | chrissmithps0 -
Which title tag would you choose?
Target terms: Flower Pots, Plastic Flower Pots (in order of importance) Title tags: 1. Flower Pots - Plastic Flower Pots for Gardening with Free Delivery
On-Page Optimization | | Bondara
2. Flower Pots - Plastic Flower Pots with Free Delivery
3. Flower Pots - Plastic Flower Pots from [Brand] Which one would you choose and why? If you want to produce another type please do but explain why you think yours is better than the above. Thanks0 -
Which is better, have our location in the title or have a title that is 66 characters?
I was told by an SEO company that I need to put our name and location in every page title, however, an seomoz.org campaign gave me warnings for having a page title that is too long. Which is better, have our location in the title or have a title that is 66 characters? We have both a physical and online store, so it would still be nice to direct foot traffic to our physical store.
On-Page Optimization | | HockSports0 -
How dangerous are duplicate page titles
We ran a SEO crawl and on our report it flag up duplicate pages titles, we investigate further and found that these were page titles from the same product line that had more than one page, e.g 1-50 (products) 51-100 (products) with a next button to move to the following 50 products. These where flagged as duplicate page titles ".../range-1/page-1" and ".../range-1/page-2" These titles are obviously being read as duplicates but because they are the same range we do not know what the best course of action is. We want to know how detrimental these page titles will be to our SEO if at all. If anyone could shed some light on this issue it would be a massive help. Thanks
On-Page Optimization | | SimonDixon0 -
Dynamic title
Hey folks! Newbie here, tried searching for it, but couldn't find a definite answer. I run a large video sharing site and recently started battling the duplicate title and meta description tags issues GWT reported. Here's an example: 2 different members upload a video described as "My BMW". Since the site is running on templates, both videos have the same meta title and meta description. Everything one the page is different, except the meta title and description. The only way I can make it unique is to insert the current VIEWS count in the meta title and description and they would look like this: Video 1 meta title/desc - My BMW video in Cars category | X views Video 2 meta title/desc - My BMW video in Cars category | Y views The problem is that the value of X and Y is changing all the time! Does this matter? Sincerely, H.Marinov
On-Page Optimization | | mlqsko0 -
SEO Titles and Keyword Density
Hey guys, I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
On-Page Optimization | | SEOMyGod0 -
Small Site Title Tag / Structure Question
Bit embarrassed to ask this question, but will ask it anyway! I have done some quite reasonable basic SEO for clients in the south of Spain with small sites and had reasonable success. My wife and I came to the Pyrenees in the south of France to take over and run bed and breakfast in a lovely old farm and some self-catering accommodation in one of the pastures (with my continuing to do a bit of work for clients too). We are running and developing the place for friends who are away 3-4 years. They had an abysmal site, so we designed one to together: http:www.loubetaspyrenees.com/ (I have given the French version because it's what I am most concerned with - there is an English version in case I can tempt you to a holiday here!) It's been very well received by users, so that's great. We have the place on about 12 agencies amd almost all link to our site, so it serves as a good showcase. Here's my issue (for the French site): It went online 11th Feb and is already doing well for more "long tail" searches, and for more local and specific searches, but is proving slow on our prime search terms. The prime market is French, and they key terms are "Gîtes" for the self-catering accommodation, and "Chambres d'Hôtes" for the Bed and Breakfast. Our key Geographical term for the French market is "Hautes Pyrenees" - it's a departmental area. In Google.fr We are around result 100 out of 600k results for "Chambres d'hôtes hautes pyrénées" and aren't in the first 200 for "Gîtes Hautes Pyrénées". This is a competitive market and we are competing with optimised and long-established agencies but still hope to do better. I know I am losing from poorly constructed title tags cannibablising the results, but cannot see how to solve this: Home Page Title tag: "Gîtes et Chambres d'Hôtes dans les Hautes Pyrénées | les Baronnies" I have two main pages on the Gîtes: Gîte for 2-3 people Title tag "Gîte dans les Hautes Pyrénées pour 2-3 personnes en les Baronnies"
On-Page Optimization | | PeterMurray
Gîte for 3-9 people Title tag "Location Gîte dans les Baronnies Pyrénées pour groupe 3-9 personnes" ("Location" means rental) Google understood the above and put us no 1 out of over 1miillion results for a search for a gite for 9 people in the south west of France ("gite sud ouest 9 personne") And 2 pages for the Bed and Breakfast: B&B in the farm building: "Chambres d'Hôtes dans les Hautes Pyrénées dans une ferme restaurée"
B&B in gite apartments with sitting rooms: "Chambres d'Hôtes dans les Hautes Pyrénées avec salon et terrasse" I am not sure how to handle the titles for the Home Page and for the 4 subpages - sounds silly, but have you any advice on how I might handle these titles better? I thought of using more general terms on the Home Page ("Holiday accommodation in the ..."), but on such a small site (18 pages in each language version) I feel that would be unwise. It seems I must try to find some way of differentiating the titles on the other 4 pages so that i am not cannibalising but where there are so few alternatives I am not sure how! Oh dear, sorry this was so long!0 -
Different names for Twitter/Facebook, and site?
Greetings, I want to optimize my site, www.atstrust.com. I know that posts to Facebook and Twitter help improve ranks. Does it matter though if my twitter/facebook sites have a different name than the domain I am optimizing? For example, my Facebook site is facebook.com/easyinspection. I assume that doesn't matter as long as the URLs on the site refer to my domain? Thanks! Eric
On-Page Optimization | | Ericc220