Explain me how you use keyword explorer for SEO
-
Hello,
Can you explain me how you use keyword explorer for SEO because I watched many video and after watching them everything is a little confusing...
From my understanding, you have you main keyword let's say "Normandy bike tours". Based on that keyword you decide to cover TOPICS. Let's say I decide to cover D-Day landings, Omaha beach and and Caen on my page about" Normandy bike tours" ( I could cover more or others I imagine but now let's say those TOPICS are the ones I have decided to cover.
From that point on what I understand is that I need to cover each of those TOPICS and the way to cover each of them is to type each of those words separately in the keyword explorer and look for words that the keyword explorer gives mes that it considers to be "semantically related" to each of those TOPICS.
Then, if I choose the corrects one google will understand the different TOPIC and that should boost my ranking.
Is it the whole idea ?
PS : How many do you look at to find semantically related words ? 10, 20 or more ?
Thank you,
-
Yes, as in any case, you'll always adapt any SEO rules or guidance to your situation!
Target keywords are keywords that best fit your SEO scenario, both qualitatively and quantitatively. In other words, what keywords are relevant, and possess metrics that match your needs (volume, difficulty, conversion rate, organic click-through rate, etc.). This will depend on your site, but for more help on target keywords, you can check out this course: https://academy.moz.com/keyword-research
Thank you, and good luck!
-
Thank you for your details reply but I still have a few questions.
In point number 3 you say look for questions and phrases, I am travel website not a blog... I don't think people want me to answer questions about what d-day is they want me to describe what they will see and what their tour will be like. How about I stick with with a list of related keywords to D-Day landings, is that ok ?
In point number 5 you say to identify your target keywords, what do you mean by that ? From my understanding my target keyword is D-day landings and I just need to find secondary keywords that are relevant to that that I will find through keyword explorer using the different possibilities (exclude the query terms and so on). Do you mean something else ? If so can you clarify.
Thank you,
-
Hey there! It sounds like you're on the right track. I suggest using Keyword Explorer in the following way for each subtopic (I'll use D-Day landings as an example:
- Search your main keyword (D-Day landings) in Keyword Explorer (KWE).
- Click on Keyword Suggestions
- Look for words, questions, phrases, etc. that are relevant to your site and your audience that are related to D-Day landings, and select them to create a Keyword List
- Add at least 100 D-Day related keywords to that Keyword List
- Once the list is created and populated with data, use the metrics to identify your target keywords. Depending on your site, you may be looking for a low difficulty (under 15) or a high volume (if you have a high Domain Authority).
- Create content around that subtopic.
Re - "How many keywords?" There's really no hard and fast answer here. The number can be as low as 1 or as high as 15 or 20. You need to know which keywords have actual relevance to the page content. Remember, focus on topic and concept not the number of keywords. The safe and generally effective bet is to choose one primary keyword that's specific and relevant to a page, with a decent monthly search volume, and then back it up with a few secondary keywords that are also very relevant.
We go into more detail on comprehensive keyword research in the Moz Academy Keyword Research course! https://academy.moz.com/keyword-research
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Explorer: Search by Domain Not Working?
We have tried Keyword Explorer for several websites today using the domain, subdomain and exact page option. None of these are returning keyword results. Is the tool currently broken? As a test we tried Amazon.com, see screenshot: JbWsaLi.png
Moz Bar | | SeanTheWebGuy0 -
Keyword Research Using K Explorer for Company with No Competitors
Hello, I'm doing keyword research for vapementors.com I'm trying to use Moz's Keyword Explorer to do keyword research for them, but it's tough. They have no real direct competitors. I typed in a lot of related keywords in KE but couldn't find anything real high traffic. So far I have just gave them a list that I extracted from a bunch of KE results, but they rank for most of them already and there wasn't a lot of insight from my list. What do you suggest? Thanks
Moz Bar | | BobGW0 -
Reworked the keyword strategy - affect on reports
Hello, We're ditching our current keyword strategy and starting over. The reports have been running for about 3 months though. Will our ranking reports factor in those keywords that have been removed? We really only want to see where are campaign is from the new starting point. Or, do I just need to narrow the time frame on my reports. Any advice is appreciated! Thanks!
Moz Bar | | craig_mozbot0 -
I want to uninstall the Moz SEO toolbar. How do I do this?
I installed the Moz toolbar and I don't understand it and it covers up important parts of websites and makes them inaccessible. I want to get it off my computer. I installed it in chrome. How do I get it off?
Moz Bar | | Bonnie761 -
How does it work Fresh Web Explorer Mention Tool?By given information is right or wrong?
Fresh Web Explorer Mention Tool show two new brand mention urls on my campaign dashboard but i have checked through this urls we don't have any brand and keywords related to my campaign in this urls. So, why it is mentioned that "you have new brand mentions" in this url? Kind for information i have mentioned those urls when show my brand: http://www.slideshare.net/acoleman2/principles-of-micro-economics http://www.scribd.com/doc/237030746/Children-s-Spaces
Moz Bar | | surabhi60 -
Keywords Rankings Per Campaign
I want to use the keyword ranking tool, however I want to separate the keywords being tracked for each campaign (or client). I added two campaigns, but it seems the keyword tracker tool is not connected, or has no way of even filtering the list. I have multiple clients who may want to use this feature, but I can't use it if they are all lumped into one interface. Any ideas?
Moz Bar | | colewebdev0 -
Download a PDF report of keywords by vists
I am in the process of downloading a keyword ranking report for a specific campaign. I organize the keywords by visit and when i download in PDF format (which is the format I need) it organizes back to alphatical order. Please help!
Moz Bar | | accpar0 -
Keyword Difficulty Showing ONLY Bing Search Volume (Exact Match)
Hi I am using the "Keyword Difficulty" tool and selecting "Google US". But the report that gets generated shows "Bing Search Volume (Exact Match). Is there any way to get "Google Search Volume (Exact Match)" being shown in the report? Regards
Moz Bar | | rholt0