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  4. How important is it to add hyphens between words in URL Permalink Structure?

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How important is it to add hyphens between words in URL Permalink Structure?

Intermediate & Advanced SEO
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  • NJ-Keith
    NJ-Keith Subscriber last edited by Apr 21, 2020, 2:57 PM

    We have an issue with our URL Permalink Structures for dynamically generated pages on our website. As we generated hundreds of pages, it does not automatically Space the Words in the Permalink Structure .

    For example, if we have a product name  Under Armour Fire Basketball Shoe , it will show up in the url as:

    "mywebsite.com/underarmourfire-basketballshoe"

    vs

    "mywebsite.com/under-armour-fire-basketball-shoe"

    How important is it that the URL includes these spaces between each word in the permalink?

    1 Reply Last reply Reply Quote 0
    • malik12354
      malik12354 last edited by Sep 23, 2020, 11:20 AM Sep 23, 2020, 11:20 AM

      Hi Aspirant. these hyphens assume a significant job with regards to rank that particular watchword prefers in the event that you do it as such 'nderarmourfire-basketball shoe' google will search for basketball shoe catchphrase to rank rather than basketball shoes. Much the same as you see here best boxing gloves kept all the permalinks with hyphens and they are positioning. SO I will propose you to do something very similar to your site in the event that you need to up your positioning.

      On the off chance that you need further recommendations, you are welcome!

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,5 months
      • JMartin069
        JMartin069 last edited by Apr 22, 2020, 5:31 PM Apr 22, 2020, 5:31 PM

        Hello Aspirant. these hyphens play a very important role when it comes to rank that specific keyword like if you do it this way 'nderarmourfire-basketballshoe' google will look for basketballshoe keyword to rank instead of basketballshoes. Just like you see here best boxing gloves kept all the permalinks with hyphens and they are ranking. SO I will suggest you to do the same thing with your site if you want to up your ranking.

        If you need any more suggestions, you are welcome!

        1 Reply Last reply Reply Quote 0
        • Nozzle
          Nozzle last edited by Apr 21, 2020, 6:49 PM Apr 21, 2020, 6:49 PM

          It is best practice to separate all words with dashes but it's not going to make or break your rankings.

          The search engines are smart enough now to decipher that underarmourfire-basketballshoe is really "under armour fire basketball shoes". Just type in the former into Google and you'll see that Google asks if you meant the latter.

          Also, you can find hundreds of examples of "messy" URLs that rank top ten proving that that one factor alone isn't going to make or break your success.

          If it's a simple fix for a programmer to make it so your URL's use dashes between all words then I'd say fix the problem. But if it's a big deal that would take a lot of time/resources, the argument could easily be made to pass on this issue for the time being to knock out other more important items.

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