Re-direct Irrelevant (high ranking) blog articles?
-
One of our sites has some old & completely irrelvant blog articles that are high ranking & receive the top two visited pages for the entire site (more page views than the homepage even). Our marketing managers are wanting to take down the blog posts since they are falsely inflating their traffic numbers with irrelevant visitors.
I'm concerned by taking them down and re-directing to another site it will affect our overall domain authority and rankings for relevant keywords. Thoughts and/or resources on taking down vs. keeping up?
-
I agree with you that I would probably leave them up. Redirecting those posts would likely sacrifice your ranking positions as you mentioned.
Your best bet might just be to create a new Google Analytics that removes the entire blog or at least those two posts. For your core reporting, you could just use that segment. That should allow you get the traffic but report your core KPIs on more relevant pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seem to have dropped completely out of the rankings
Hello there, I have a site that seems to have totally dropped out of the rankings i.e. it is now not even ranking for the name, at which it has been number 2 forever! In Moz Pro it is at 0% visibility and no keywords being ranked. No big changes in terms of the site, the pages appear to be being indexed and as far as I'm aware no dodgy backlinks. The only change lately is that we have linked it to Google Console, added 2 content pages and done a Google Adwords campaign. These pages have been used as the landing pages for this campaign - could that have had this effect? Could this be a RAG (Random Act of Google) or something else??? The site is homefarmlogs.co.uk. The is also a homefarmlogs.com - could this be causing a problem??? Any advice would be greatly appreciated. Best wishes, Sarah.
Intermediate & Advanced SEO | | Frog-Marketing1 -
Blog page ranked in a matter of hours, now what to continue climbing ?
Hello, I just published a blog page a few days ago and it currently ranks on 3 rd page for the keyword "loire valley bike tours". Something I haven't managed to do for years with my page that talks about tours in the loire valley. My guess is that I have better content on it. Now my question is : will it continue climbing (if so at what rate) or will it stay there unless I improve my content and get links to it or will google calculate its PR and have it slowly climb over time...without changing anything. Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Back links Building and article/blog posting
Hi all, I have been researching the best way for back links building, and I would like to ask few questions before I start. Which one of these tools would you recommend for back link building diagnostics. www.linkrisk.com - www.linkdetox.com What would be the best procedure to begin creating healthy back links? Would looking at my competitors back links help me? What would be the recommended amount of back links created per week? Also how many blogs entries should we aim to create per week? The website i'm working on is manvanlondon.co.uk If you guys have any further suggestions please let me know. Many thanks for your time.
Intermediate & Advanced SEO | | monicapopa0 -
Should I allow a publisher to word-for-word re-publish our article?
A small blog owner has asked if they can word-for-word republish one of our blog articles on their own blog. I'm not sure how to respond. We're don't do any outreach to submit or duplicate our articles throughout the web... so this isn't something being done in mass. And this could be a great signal to Google that somebody else is vouching for the quality of our article, right? However, I'm a bit concerned about word-for-word duplicating. Normally, if somebody is interested in re-publishing, both the re-publisher and our website would get more value out of it if they re-publisher added some form of commentary or extra value to our post when citing it, right? This small blog just started releasing a segment in which they've titled "guest blog Thursday". And given the recent concerns with guest blogging (even though I'm not sure this is the classical sense of guest blogging), I'm even more concerned. Any ideas on how I should respond?
Intermediate & Advanced SEO | | dsbud0 -
Building High PR Links
Would this technique work well for ranking? Get a relevant guestpost on a relevant site. Then send high PR links to that page to create pr3-5 relevant links to your main site.
Intermediate & Advanced SEO | | court120 -
Article Marketing / Article Posting
I am working on the SEO on a few different websites and I have built out an article marketing campaign so that I can get high quality backlinks for my website. I have been writing the content myself and I have been manually building out the top Web 2.0, Article Directory, and Doc Sharing sites. today I was creating an account on squidoo and I wondered if it mattered if I had the username be one of two things: my keyword as a user name, like: [keyword+geotag] example: roofinghouston just my first and last name as the username (or just a username I always use) (The reason behind #1 would be to have the optimized keyword and location I am trying to rank for, inside of the username. The reason for #2 would be that I don't want to get into trouble by having "too much" optimization.) I know a bit about optimization and that getting your keyword out there is great in a lot of areas, but I am not sure if it looks "suspicious" if I have my username be the keyword+geotag. I am just worried that all of this hard work will be torn down if I look like I'm trying too hard to be optimized, etc etc. There is no one answer, I am mainly looking for shared experiences. If you do have a definite answer, then I would like that too 🙂 Thanks SEOMoz!
Intermediate & Advanced SEO | | SEOWizards0 -
No equivalent page to re-direct to for highly trafficked pages, what should we do?
We have several old pages on our site that we want to get rid of, but we don't want to 404 them since they have decent traffic numbers. Would it be fine to set up a 301 re-direct from all of these pages to our home page? I know the best option is to find an equivalent page to re-direct to, but there isn't a great equivalent.
Intermediate & Advanced SEO | | nicole.healthline0 -
High Ranking Site with tons of junk on the server
Hey All, So to make a long story short, we own a site that has been passed through many hand and many strategies. We are in the financial field and rank high for many relevant search terms. My job is now to audit/optimize and purge out site of the garbage that has collected over the years (since 2002). During the audit I have found many issues, fized them, but I am not sure own how to proceed with the follwing issues. Any advice to solve the following would be greatly appreciated! 9932 orphan files - does just removing them affect my SEO.. I like a clean house, can I somehow use them to my benefit? Hundreds of 404s with many external "follow" links that we are no longer getting juice from 8 Sitelinks in webmaster tools, but only 4 show in our search I am straight n00b so sorry if this is 101 for anyone you but your input would be greatly appreciated!! Thanks!
Intermediate & Advanced SEO | | deuce1s0