Is ranking power mainly a matter of links?
-
Hey all. SEO noob here, trying to check my understanding.
In competitive analysis, is ranking power at the domain level really all about DA? And is DA basically a count of unique inbound follow links, modulated by the authority of the referring source and spam scores?
In other words, is ranking power basically a function of DA and PA?
I realize on-page and technical factors can also play a role, but authority seems to be key.
Thanks for sharing your thoughts.
-
Yes and also in my observations, it is age, content, authority site of your domain site as well. Also if your domain is expired domain with good repute in google search or other engines. I recently created a site watersoftenerideas my i did all above things and all is on the pace.
-
there are many ranking factors. in affiliate on page+low kd+strong backlink+user experience these are the key factors for website ranking.
-
You should read Google's Search Quality Evaluator Guidelines. This document includes details of what they call E-A-T (Expertise, Authority, Trustworthiness). It's a long read and relatively dry, but there is some really good material in there that will help you better understand how Google evaluates a page. DA and PA are much simpler metrics than what Google actually uses in their algorithm, they're meant to help you make decisions and gauge competition, but these numbers are not provided by or used by Google.
And for what it's worth, I've seen countless instances of sites with great content and no links outrank mediocre content with a decent link profile. As Google gets more advanced in their ability to understand the content (using NLP), searcher intent, and engagement signals, links become less and less important.
-
Hey, thanks V!
-
For the most part, yes. There aren't a lot of other signals that can put trust in your article. There could be signals like how many people searched for your site and then went to that like without going back to search etc., but links still matter a lot. I'd go on a limb to say it is the most important factor.
- V
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does link have any value?
I recently received a link, but upon inspecting the page source on the site I did not see the link in the coding. Is this a link with any SEO value? Is google able to see this link? Note: Upon inspecting the actual link on the page, I do see coding with a followed link, but on the page source, only the actual table in which it is listed shows in the coding, with none of the content - including our link, showing.
Link Building | | whiteonlySEO0 -
Internal Link Building and Link Juice Quality
Hi There! I manage the website for a law office that covers many geographical locations. For very specific niche content, we would prefer to create one piece of content and link to the various geographic locations where we would handle that topic instead of posting multiple variations of the same content for each specific geographical area. If we put a button on these pages that has links to each location, will that have the same "link juice" effect to the pages we're linking that linking directly in the text would? (example: the Where can we help you? button on this page : http://www.zdfirm.com/volkswagen-recall/) Thank you!
Link Building | | ZDAdmin0 -
Back links do I need my keyword in them to rank? If so creative way to accomplish this?
The first question is pretty self explanatory. If I do need my keyword I'm trying to rank for in my link example: Looking for a cool skateboard (cool skateboard) is my keyword. Can anyone on here help me come up with some creative ways for me to get folks to post backlinks to my site with that key word in it? Unfortunately my sites url does not have the keyword in my domain.
Link Building | | mr_w0 -
Link Building
I'm having difficulty creating a solid link base. I would prefer to only have links that are on relevant sites that are likely to drive traffic rather then just adding my company page to site directories. I've checked out the whiteboard Friday edition of link building and have also used the new Moz analytics that helps recommend sites to link to, but all the recommendations were directories. So, could anyone hold my hand and guide me through the world of Link building? Your help, as always, is much appreciated. Thanks everyone Dave
Link Building | | david.smith.segarra0 -
Link Ratio
Hello, When Building backlinks is there a specific ratio I should try to follow to avoid any issues with google? Thank you!
Link Building | | TP_Marketing0 -
Link Targets
What do you think of getting links from... high quality sites, with many non spammy high trusted links to them....but their traffic has been majorly hit by panda. I suspect perhaps for having too many thin pages. Is persuing links on these sites a good idea or not? I'd welcome opinions.
Link Building | | PeterM220 -
SEOmoz's ranking of links on competitor question..
I am Perplexed about SEOmoz crawl for new links on a competitors website. When I looked at a company who received very high ranks for the links...on SEOMoz...such as. 95, 96, 97 etc..... I couldn't figure out how they ranked so high. One company bought 20 links for a couple hundred dollars and all of them were ranked very high on SEOmoz but when I used the page rank tool on them individually they were either "0" or "1" and none were over a 2. I was debating submitting for those since I am just starting out and wanted to get our name listed in the internet world. Are the high rankings by SEOmoz related to something else? Would I be better off buying a listing in some of the premium directories instead. Like Yahoo or BBB or Manta. ( After I get my site optimized first) Thank you, Greg
Link Building | | Boodreaux0 -
Ranking strategy -which pages to rank?
Hi, I hope you can help. I am looking to rank for 10 keywords. My homepage has some authority. On what pages should I focus my optimisation on? Should I create a new page for each keyword and build links to these pages or try and optimise my home page for a number of keywords? If so how many keywords should you optimise for from your home page to get the most clout? Im a little confused about which strategy would be the most effective. Many thanks.
Link Building | | rpoon0