One or two keywords/pages
-
Hi,
I have a question about good keyword practice. I have a page:
http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league
It lists all injuries ("skader" in danish) and suspensions ("karantaener" in danish) for the english premier league in football/soccer.
On the page one can choose to show only injuries OR suspensions, which have their own URLs:
http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/skader
http://www.holdnyt.dk/skader-karantaener/fodbold/england-premier-league/karantaener
My question is - what is best. To optimize the first URL (the more general one) to fit both of the following keywords:
"skader premier league" and "karantaener premier league"OR should i focus on optimizing the two latter URLs, the more specfiic to target the two keywords.
Regards,
Rasmus
-
Yes, in that case I would go for separate pages indeed!
-
The search "skader og karantæner premier league" has no searches according to adwords, while "skader premier league" has 260 local monthly searches, and "karantæner premier league" has 110 monthly.
So the way to go should be seperate pages per keyword.
-
Hi Rasmus,
I would probably keep a separate page for each of the keywords. Although the keywords are related, they're still 2 quite different things. (They're not as related as fx. prices vs. costs).
I'd also suggest having a good look at what keywords are actually used most. If you find out that most people search for 'skader og karantaener premier league' then it might be wiser combining it on one page after all.
-
Hi Rasmus,
I think the SEO best practice or normal practice is to target one keyword per page. I think the reasoning behind it is you can tailor the title, url, content, backlinks, etc. to that particular keyword instead of splitting it up between multiple.
That being said, I think it all comes down to the competitiveness of your keywords. If they are very competitive, you are better off doing multiple pages; however, if they are not completive or more "long-tail" types of keywords, you could definitely attempt to have them on a single page.
If this does not help in answering your question, I would simply recommend trying it. See if you can get the results you want using one page... but if you can't attain those results, switch it up and try the two page approach.
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Building a new page: What on-page SEO would you build in?
Hi all, Building a new page for a fairly competitive keyword. Need to make sure the on-page SEO is pretty top notch, because link building (including internal links) will be difficult. I've optimised the meta description, the alt tags and image names, and included the keyword in the Title Tags. Not a great deal I can do with regards to optimising for mobile or considering migrating to the AMP project because this is handled externally. What else would you suggest? Cheers in advance, Rhys
On-Page Optimization | | SwanseaMedicine1 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Does a / at the end of a URL create a duplicate page?
Hello, I have just used (the amazing) Screaming Frog to check my site and it is listing the two following pages as having duplicate titles, making me think it is seeing them as duplicate pages. http://zenplugs.com/zenplugs-molded-earphones/ http://zenplugs.com/zenplugs-molded-earphones Do I need to redirect one of these? Thanks in advance! Toby
On-Page Optimization | | T0BY0 -
On page links
Hi I am really intrigued by Bloomberg strategy. if you look at their article pages they are full with internal links done with what I assume to be an automated process (too many pages to be done manually). it seems to work for them. I would love to hear your opinions.
On-Page Optimization | | ciznerguy
http://www.bloomberg.com/news/2014-11-26/uber-said-close-to-raising-funding-at-up-to-40b-value.html0 -
Sudden Drop in Rankings/Traffic/Organic Impressions Without a Penalty
Hi Moz community! I have a question about a local client in Raleigh, NC - http://paragonbuildinggroup.com This client came to us from another agency who had previously not done such a great job with the design/development of the site, or with the marketing of it, so we are somewhat limited in terms of what we can do on design, user experience, etc. But, the SEO is all still easy to tweak and we've been working on it for some time now. As of July 5th, their keyword rankings have dropped dramatically (we're talking from first page rankings to nothing, according to Authority Labs), and they've fallen completely off the map in the SERPs. Their local listing doesn't appear in search results anymore, and WMT is showing a drastic drop in impressions (from 457 on July 3rd to 92 on July 5th). There have been no manual penalties on the site, no recent major development work done, and from what I can see, no signs of hacking and no bad backlinks. The only thing I can see is that Mozcast showed an 83 degree day with some clouds and rain on July 5th, the day that our rankings dropped off, but I can't find any documentation showing what might have changed. Any insight as to what might be going on? I'm completely stumped!
On-Page Optimization | | TriMarkDigital0 -
WordPress - optimizing for new keywords on page or post?
I know WordPress is always a little messy with SEO but i have a main question regarding WordPress optimisation for a special keyword. Let's say i have a chocolade blog and have written about all the vendors of chocolade. Now i found a new keyword which i want to optimize my website for. Should i create a 'Page' within WordPress and optimize it for the new keyword + link to some of the post about a relative keyword within this page?
On-Page Optimization | | Amosnet
OR Should i create a blog post and write about the new keyword and just links some of the other relative blog posts? I hope my question is clear.0 -
Why does my on-page report card say my page title is 403 forbidden when its not?
I'm trying to get on top of my on page stuff and I'm going through the SEO Moz on-page report cards and it says I'm scoring a fail on certain elements within the 'critical' and 'high importance' factors as my page title is '403 forbidden' but when I go on to my site, my sites CMS it's not '403 forbidden' it's the text I entered?
On-Page Optimization | | jamesj35mm0 -
Has anyone with a high number of home page tiles been effected by the panda/farmer update?
One of the sites I'm working on seems to have dropped a few spots in rankings. It has numerous home page tiles, but they are not really advertising; just links to different sections on the site. Does anyone think that might be a factor in the rankings drop?
On-Page Optimization | | J.Marie0