New links for Internal Anchor Text
-
If pages get moved and 301s are in place is it still important to update the anchor text links to the new page url?
For example would it be optimal to go through old blog posts and change the urls for the anchor text if the old anchor text url redirects to the new page url.
-
Well, over these many people consider it fits deceived. Recently I did a 301 from a site that had a lot of anchors a keyword to another new domain. The site with many anchors was not yet well ranked. This new Domain began Rank even without a good on-page optimization for that keyword and no direct link back.
I suppose it happened because the strength of anchors contained in the old domain.
So in my conception, 301, transfers the force of anchor texts.
-
Getting the old links changed to the new URL is best practice.
However, if those links are on sites that you can't get them changed, the 301 will still transfer their power. However, many people believe that the full benefit of the links and anchor text are not passed through the 301.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Linking and Related Search
Hi there, Is it a bad idea to use Google related terms when creating internal links? For instance, if I search for 'printing companies chicago', there are at least 3 terms related to our organization and what we provide that appear at the bottom of the search results. Searches related to printing companies chicago reliable printing companies chicago
Link Building | | SEOSponge
chicago business card printing
chicago printers Just curious if anyone uses this type of research to build out pages? And create internal links? Personally, I am seeing people search for services we offer in different ways - that alone makes me think it should be a major part of our internal linking. Looking forward to your feedback!0 -
Indirect Link Earning via dofollow Links In News Articles
Hello, MOZ SEO Gurus. I've been trying to think some deep thoughts on safe, effective link earning for news publishing sites, and wanted to run this up the flagpole and see if you salute. Our site is a biotech news service -- we pump out copious amounts of news content each day, which works well for driving traffic. That being said, we also want to rank some optimized landing pages as well. Take, for example, this page, which we'd like to rank for "secondary progressive MS" and related keywords: http://bionews-tx.com/secondary-progressive-ms/ Now, as far as I'm concerned, shopping this page around to MS influencers isn't easy. I can go to Foundational websites, blogs, etc., and say, "hey, we have this info page on SPMS, and I thought that you might find it helpful/want to link to it." But chances are, the MS influencers already have their own proprietary content on SPMS, and there isn't much value to linking to it. Therefore, I think that we'll get few link earning conversions on the effort. However, what if I take our Secondary Progressive MS landing page, and I link to it in a corresponding article about SPMS research, as I did here: http://bionews-tx.com/news/2014/01/30/secondary-progressive-ms-natalizumab-clinical-trial/ Then, I go to the drug developer who is at the center of this story and say to them, "hey, we recently covered your drug in the news, and I thought you might want to link to it." Then, we get a link from an MS drug developer to the news article, which in turn has a prominent anchor text, dofollow internal link to the landing page for SPMS. If the link from the drug developer is dofollow, then we flow page rank juice from the drug developer page to our news page to our landing page. To me, it's much easier to earn safe links this way than to try and shop the landing page itself. That being said, if we get a dofollow link on the news piece, we only get a diminished portion of page rank going to the landing page. Is this strategy viable? Is the indirect flow of page rank from a linking site to a news article to a landing page even worth it? I'd love to hear your thoughts. Thanks!
Link Building | | bionewstx2 -
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Generic Anchor Vs Branded Anchor?
Hi, I have always been very careful when building links, making sure that I use lots of variations relevant to my site in the anchor text, so keep the ratio diluted. However, in recent weeks I have stumbled on some SEO's focussing wholly around branded anchor terms for future link building, I feel that a branded focussed link profile looks more natural. I'm interested to know what the rest of Moz community think about this? Thanks
Link Building | | dt18070 -
No internal followed links
My site shows no internal followed links in OSE, but each page on my site has internal links, including to the domain itself - jonnyt.me. Any idea why this might be and how I could fix it?
Link Building | | jontarbuck0 -
Site-wide/Blogroll Anchor Text Linking
I have some blogs that I own with 10,000+ indexed pages of content. I have wondered for sometime if adding anchor text links for my clients on relevant blogs would be helpful or harmful. I realize that having an anchor text link on ONE article page in context is better than 10,000 anchor text links on my blog roll or footer, but I have been reluctant to use this strategy due to the bad press site wide and blogroll links have gotten, What has been YOUR experience with this method?
Link Building | | TheGrid0 -
Links with very bad anchor text!
I have a client with an online shop with auto parts in Romania, on google.ro. The site is quite old but it hasn't good links. The only links (about 700 seen in OSE) the site have are from porn sites/forum/blogs with all kind of obscene words in the anchor text. Those links were placed by competitors, i am sure of that. Now how Google treats those links? Does he know that those links were not placed by any normal human? Does it gives credit to them or doesn't? The site is on a very competitive niche and it is not ranking so good.
Link Building | | maldiniii0 -
Is there a tool to show you new links to your site?
Are there any tools that show you new backlinks that you have recently gained?
Link Building | | MarieHaynes0