Unsolved Can Moz integrate GA4 data?
-
With the new GA4 coming out in 2023, can our Moz accounts connect to the new GA4 property?
-
@Tom-Capper The integration is everything because it allows us (agencies) to have all the high-level metrics, at-a-glance on one report. I can definitely get the acquisition info from GA, but to have it on the report that we send to the client, makes the Moz report a one-stop shop experience. That's what sets Moz apart from Ahrefs and SEM Rush, etc. Did this answer the question?
Speaking of which: It would be amazing if we could have "seats" that were limited to specific campaigns and read-only. This would allow agencies to give their clients a login where they can see everything we see, but not change anything. In fact, this would eliminate the need for the reports, which we send them on a monthly basis. This would raise the agency's service value immensely, and therefore...Moz's
As for Search Console, it shows keywords that are no on the Moz Opportunities list because it shows keywords that are locally ranked high, and those that are ranked way down in position, which is helpful, because if a high CTR keyword is ranking in position 89, we can work on that to bring it up.
-
@bizmarquee Thanks! This is really useful.
Can you elaborate a bit on what you're getting out of the Moz GA integration that you're not getting out of GA itself - is it keyword-centric views?
Similarly, what metrics are you comparing between Moz and Search Console?
-
@Tom-Capper The GA integration is vital on the reports. We like to show our clients how their Organic traffic stacks up against other methods of acquisition. For example, we've had clients using Pay per Click and then hired us to increase their organic presence, and by the GA integration on the reports we are able to hold accountable the organic traffic cannibalizing the PPC traffic.....or not. Either way, it's the first real proof of the effectiveness of the SEO campaign.
I read above that Search Console might be included, and that would be invaluable. Currently, myself and my team use both Moz Keyword Opportunities and Search Console because they have different results. All in one place would be amazing.
-
Sorry for the slow reply, but apologies - nothing we can share publicly right now.
Still interested in any background you can provide your intended use of the integration, and what matters most to you, that we can keep in mind for our testing, of course.
-
@Tom-Capper Curious on any updates on this front. I have a client that uses only GA4, and I'd love to take advantage of a Moz integration when it available. Any chance there is a beta group I can participate in?
-
Yes, we're anticipating Universal Analytics will be deprecated. And of course we'll make sure we're ready for that - we'll likely replace with GA4, Google Search Console, or both, but we're trying to understand how users are using these integrations, and what they value from them.
Hence, any comment or colour you can provide is much appreciated, and can be added to our existing research! Is it custom dashboards for organic traffic, for example? Or do you like that you can see other channels on the campaign home screen? Would you prefer if conversions were there too? That sort of thing.
-
@tom-capper I understand Universal is disappearing next year. We need traffic data, what would you provide if Universal goes away and you don't have GA 4?
-
Hi!
This is something we're actively considering - we may make some other improvements or changes to our data integrations at the same time.
Speaking of which - I'd love to know how you make use of the GA integration. Any feedback might help to set our course
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved No replies from help@moz.com - one of our IPs is blocked by Cloudflare so we cannot access Moz Community from there
Hi all,
Product Support | | DanielDL
I am a bit at my wits end trying to get some acknowledgement from MOZ. Have had no replies, no ticket auto-replies, no updates on any of the messages I have sent via the Moz Help Form on the website. Literally nothing. I wanted to avoid having to post publicly, but does anyone know how to raise a "technical problem" ticket with MOZ? help@moz.com never replies and the Help Form doesn't generate any kind of ticket. From our main office we get an "Access denied" Error (via Cloudflare) specifically for the Moz Community area. This happened to us in February of this year and has been happening again all through May. After testing ourselves with our IT, we determine that MOZ's Cloudflare account has incorrectly blocked the dedicated IP address specific to the internet connection at our head office. This means that none of our Moz User accounts can access anything related to the Community area in our account when working at the studio. We can only do so when working remotely (ie. some other IP address). This is incredibly frustrating, particularly as we've been on a proper paid MOZ account for many years. And I have sent numerous email requests, messages via the Form, etc., and have never heard back from anyone at all. The problem has been on-going for some time and I guess it is my fault because I tried to politely wait a fair amount of time between each follow-up. Only to realize that, actually, I don't think anyone is monitoring help@moz.com or even the Form submissions, or are even looking into the issue for me. Am hoping this message is seen by someone at Moz so they can let me know what is going on please? Guys..... c'mon.....0 -
ga4 workaround?
I switched to GA4 but because I also turned off UA, Moz traffic analysis is now flatlining. Whatʻs the workaround here?
Reporting & Analytics | | peterkay0 -
GA 4 Question
What differences are you typically seeing in Google Analytics 4 compared to UA? For one site I have, UA says there were 2,342 new users. GA4 says there were 1,899 new users for the same time period. Does that seem like a normal amount of difference between the two platforms?
Reporting & Analytics | | emilycarimus1 -
Will Moz support GA4?
With the date for the switchover to GA4 fast approaching, will Moz support it? I can't seem to get any clear answer on this.
Reporting & Analytics | | RenieShaw1 -
Site down: "high CPU usage is due to the large traffic generated from Moz
My client's site is down and the web host gives says that Moz is the reason why. "The fact that your site was limited is because the traffic generated by Moz. This is why I have suggested to block their IP addresses." Now we have unblocked the IP addresses and as you can see your site was limited again. And again the : Code: 54.224.139.99 - - [26/Oct/2017:16:00:43 -0500] "GET /amp/@Smile_Design_/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_/page/2/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/ HTTP/1.0" 200 58551 "-" "rogerbot/1.1 (http://moz.com/help/guides/search-overview/crawl-diagnostics#more-help, rogerbot-crawler@moz.com)"
Product Support | | jessential
54.224.139.99 - - [26/Oct/2017:16:01:02 -0500] "GET /amp/@Smile_Design_/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_/page/2/@Smile_Design_/@Smile_Design_/@Smile_Design_/page/2/ HTTP/1.0" 200 58521 "-" "rogerbot/1.1 (http://moz.com/help/guides/search-overview/crawl-diagnostics#more-help, rogerbot-crawler@moz.com)"
54.224.139.99 - - [26/Oct/2017:16:01:16 -0500] "GET /amp/@Smile_Design_/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_/page/2/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_ HTTP/1.0" 301 - "-" "rogerbot/1.1 (http://moz.com/help/guides/search-overview/crawl-diagnostics#more-help, rogerbot-crawler@moz.com)"
54.224.139.99 - - [26/Oct/2017:16:01:30 -0500] "GET /amp/@Smile_Design_/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_/page/2/@Smile_Design_/@Smile_Design_/page/2/@Smile_Design_/ HTTP/1.0" 200 58528 "-" "rogerbot/1.1 (http://moz.com/help/guides/search-overview/crawl-diagnostics#more-help, rogerbot-crawler@moz.com)" "Please check with Moz if they can reduce the rate your site is crawled. Only after you confirm that the rate is decreased we will remove the limit imposed on your account." NOTE: Can you resolve this? NOTE: I have achieved the campaign at this time in an effort to keep the site live.0 -
How unsubscribe to Moz
Hi, I want know how to unsubscribe from Moz, there is no options in "Billing and Subscription" ? Thank you in advance.
Product Support | | pharmacieDefrance1 -
Moz Campaign Error
A lot of links seem to be broken or glitching with the Moz Campaigns dashboard. For whatever reason moz decided to archive my campaigns without permission. It then will not let me activate them again, forcing me to recreate them. When I go to the campaigns page, it will not show me my active campaigns, including ones that I have just made and it is impossible to get to them unless I save the campaign id and manually navigate to it in the browser. This has been tested on every web browser, so it is not some kind of user error or browser thing on my end. How can I get to my active campaigns since Moz will not show them to me?
Product Support | | Atomicx1 -
Latest Moz reports (pro) not including competitive link analysis
Hi Pls advise when these have been regenerated once fixed or will they just be emailed out automatically ? My clients all after their New Year monthly & quarterly reports hence this info is needed urgently, pls advise ? Also when will reports start showing social data in the reports and also when will the data that currently shows on the dash start to be accurate ? (or are you leaving this 'as is' on pro since your migrating to Moz analytics ?) Many Thanks Dan
Product Support | | Dan-Lawrence0