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    4. English pages given preference over local language

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    English pages given preference over local language

    Local SEO
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    • Billywig
      Billywig Subscriber last edited by

      We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank.

      I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language.

      An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".

      1 Reply Last reply Reply Quote 0
      • mec0011
        mec0011 last edited by

        Possible Reasons for English Page Preference:

        Technical SEO:
        Hreflang tags: Double-check your hreflang implementation to ensure it's correctly pointing to the Dutch version for Dutch users.
        Content differences: Verify if the content on the Dutch page is identical to the English page, including title tags, meta descriptions, and headings. Even slight differences can impact rankings.
        Mobile responsiveness: Ensure both versions are mobile-friendly and optimized for different screen sizes.
        Content Quality:
        Keyword targeting: Analyze keyword usage in both versions. Are the Dutch pages properly optimized for Dutch keywords?
        Unique content: While mirroring content is acceptable, unique value in the Dutch version can attract Dutch users and improve rankings.
        User engagement: Check analytics to see if users engage more with the English page (e.g., higher time on page, lower bounce rate). This can signal search engines about user preference.
        Potential Impacts and Actions:

        Ranking Damage: While having English pages rank for Dutch keywords isn't necessarily damaging, it can divert traffic from the intended audience. Ideally, the Dutch page should rank for Dutch keywords in the Netherlands.
        Investigate: Use tools like Google Search Console and Moz to analyze specific keyword rankings, crawl errors, and user engagement metrics for both versions.
        Optimize Dutch Pages: Ensure proper technical SEO, optimize content for Dutch keywords, and consider adding unique value to attract Dutch users.
        Monitor and Refine: Track progress and adjust your approach based on ongoing analysis and results.

        1 Reply Last reply Reply Quote 0
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
          about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
          how to proceed? thank you
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          https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/

          Link Building | | Adina Laura Matei
          0
        • Tourizee

          How to optimize landing pages for local search?

          local seo landing pages localseo

          I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?

          Local SEO | | Tourizee
          0
        • MultiAdE

          Footer backlink for/to Web Design Agency

          seo tactics backlinks link building seo seo expert

          I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?

          Link Building | | MultiAdE
          1
        • jasparcj

          Is page speed important to improve SEO ranking?

          seo page rank google seo tactic search visibility

          I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?

          On-Page Optimization | | jasparcj
          0
        • Ravi_Rana

          Is it okay to update Page Titles and Meta descriptions over a period of time?

          Some of the page are not performing even after having good content, videos, images and faqs. I am planning to update the page titles and planning to use Long Tail keywords in it for example, Contact US - Brand name would be Contact US - Brand Keyword. Is it okay to do that for all the pages?

          Local SEO | | Ravi_Rana
          0
        • Transpera

          Keyword rich domain names -> Point to sales funnel sites or to landing pages on primary domain?

          Hey everyone, 
          We have a tonne of old domains we have done nothing with. All of them are keyword-rich domains.
          Things like "[City]SEOPro" or "[City]DigitalMarketing" where [city] is a city that we are already targeting services in.   So all of these domains will be targeted for local cities as keywords. We have been having an internal debate about whether or not we should just host sales funnel pages on these domains, that are rich in keywords and content......... ... Or ... ... Should we point these domains to landing pages on our existing domain that are basically the same as what we would do with the sales funnel pages, but are on our primary site? (keyword rich, with good and plentiful content) Then, as a follow-up question... Should these be set as just 301 redirects on these domains to our actual primary domain so the browser sees the landing page domain instead of the actual keyword-rich domain? ( [city]seopro.com ) Thanks guys. I know for some, the response will be an obvious one. However; we have probably way over thought this and have arguments for almost every scenario. We think we have an answer but wanted to send this out to the community first. I won't post what we are thinking yet, so that the answers can remain unbiased for now and we can have a conversation without it being swayed any one way. We understand that 301 redirects would be seen as a doorway page. 
          We are also only discussing in the context of organic search only. 
          If we ran the domains as their own sites, they would be about 3 pages of content only. Pretty static, but good content. Think of a PAS style sales funnel. Problem -> Acknowledgement -> Solution.

          Local SEO | | Transpera
          0
        • ben_dpp

          Does the physical location of a server effect the local rankings of a site?

          I've just been running a report on a site and noticed that while they have a .co.uk domain it is hosted on a server in the United States and just wondered if anyone was aware, if the physical location of a server mattered to search engines for ranking purposes especially with local search?

          Local SEO | | ben_dpp
          0

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