Are topic clusters a good use of time/energy?
-
I'm learning about topic clusters, and not sure if it's a good use of time/energy, but first want to make sure I understand the concept.
Topic Clusters
You have a main blog, or marketing web page, such as "The holistic solution for a healthy cat" where you actually sell a thing, let's say an imagine "Monthly Cat Health Everything Box" subscription.
Now that page is ranking poorly and already optimized for SEO on "healthy cat" type words. So, you then go in and create a bunch of sub-pages or blogs on dome same website/domain for like Best Cat food for Main Coons, How to get lazy cats to exercise, etc. Each one will a single link up to the main blog or page. Now you're getting Google authority "weight" on "healthy cat" in a bunch of other blogs that all link to the main blog/page. This will increase your topic authority on "healthy cat" and you'll get more organic visits on the main "The holistic solution for a healthy cat" page/blog.
Is the above accurate? Or am I failing to understand the concepts of topic authority and topic clusters correctly?
Does this work well?
Is it a good use of time/energy?
Thanks!
-billb -
@bill-something yes
-
@bill-something Topic clustering is a great way to create an interconnected network of content surrounding one topic. You start by selecting a strong seed phrase as the basis and then look for long-tail variations related to it that will help your website rank well with search engines and attract readers. After determining your keyword foundation, craft a cornerstone article – think of this as the mission statement from which other pieces stem. Since these articles act like hubs for all others connected within the cluster, be sure they're longer than most blog posts; 1,500 words or more should do just fine. Once this is complete, it's time to create supplementary materials that will help your core goals. When writing this content remember to keep things concise (700 words or less) - as well as include graphics/images and external quotes for added credibility. Internal links too – they're an essential part of creating a strong anchor structure further down the line. Just some practical tips. So, yes, you do understand the concept, and yes, it is worth it, in my opinion. I can't say it's easy to get it right though, so good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Repurpose/reuse blog content - email address to make available for this
Hi, From Rand's recent Whiteboard Friday, I learned this: "Have right on the blog page the email address to use if they want to repurpose/reuse the content. That way if someone wants to give us a backlink and quote/reference our blog, they have an easy way to get permission." My question is, what do I say with the email address when I list our contact email? Something like 1. Just list the email address 2. "To reuse/repurpose our content, please contact adress@email.com." or something else?
Content Development | | BobGW0 -
Blogger Outreach - have you used this service before?
Hi, Has anyone used blogdash.com before? It says it has over 100,000 blog owners registered, which does sound good but when you look at the sites own social following its very poor and when you start to dig a little deeper you can find blog owner profiles like this: http://www.blogdash.com/blogger/ari-herzog First view, you think Ari Herzog has signed up to Blog Dash and you can pitch him content for blogs such as Huffington Post and Mashable, took about 10 seconds to realise he isn't actually part of the network as the yellow box is asking him to signup if he ever finds that page. Has anyone used this service? I can imagine 2% out of the 100,000 are actually members who have signed up.
Content Development | | activitysuper0 -
Health/Exercise/Fitness bloggers?
Hey Mozzers, I have a lot of blogs that deal with health/exercise/fitness and that niche and need to get content for them. I'm not looking for mass content that is crap. I'm looking for well thought out stuff. Any bloggers in that industry want to be guest authors and put up some posts on any of my sites? Trying to get good content and this seems like a good way. You can include a link back to you obviously. Please let me know if you are interested, I'm happy to get in touch and post your content on my sites. Thanks!
Content Development | | DanDeceuster0 -
Using syndicated content / videos
Hi all, We are looking at using some syndicated video content on our main category pages. We are an pharmacy and offer prescription medicines (Yes we are NHS registered and no we don't sell generic products). I want to use the videos to increase the UX for the category pages and increase stickiness......however i am a little worried about how Google will see this. We don't have the time or budget to create our own videos but the rest of the content around them is all ours. The videos are provided by the NHS so they are good quality content and should add value to the consumer. Will big G stiff us for doing this?
Content Development | | nicc19760 -
What is the best practice for using the same content on two pages?
I have two websites in a very similar niche(s)...I have good unique content article that I would like to use on both sites because it adds value to the visitor experience.. Example: Science of Colors would be very useful for my seattle house painting paint colors page. I want to have content so they do not need to leave the site to navigate to second site. Would the identical content trigger a penalty or would it be crawled, ignored, and not indexed. Does having a rel=authorship on one site trump the site..Or is it a pile of BAD.
Content Development | | johnshearer0 -
What Website Visual Structure Software Do You Use?
I need to continually create website trees for our group of websites. I was wondering what software you guys use to create site structure/trees? I've used Powerpoint, Giffy and other diagram software but ideally I want to find something that crawls my site and spits out a diagram and also gives me the option to add none existing trees so I can show new purposed sections. Cheers, Gary
Content Development | | Seaward-Group2 -
How can I use my unique content to my advantage?
Hi, I run http://ablemagazine.co.uk - we also put out a print magazine every 2 months (the biggest disability magazine in Britain) This means we have loads of unique content (around 30 feature stories and 30 news stories every 2 months) Just wondering how I can use this to my advantage? I've been social bookmarking the feature stories (reddit, etc) and a link to all my unique stuff on facebook/twitter. Just wondering if there's anything else I should be doing? Thanks
Content Development | | craven220 -
How many words is suitable to use at a title photograph?
Hi! I don't have any idea about how many keywords is appropiate to include at a photograph's title, alternative text and description and how much does it affect to SEO. Could you help me? Thanks.
Content Development | | juanmanolo0