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  4. Value of using spaces or no spaces on product category page varient keywords

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Value of using spaces or no spaces on product category page varient keywords

On-Page Optimization
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  • JamesDavison
    JamesDavison Subscriber last edited by Oct 4, 2023, 8:20 AM

    Hello, all fellow Mozzers,
    I have taken over a project and this account, so can't change the username according to MOZ.🙃

    We run an eCommerce website, and to me, some of the content is conflicting as some pages have more information content than what I would put in a commerce page, but this is how the boss wants it to work, personally, I would separate the content out.
    The page I'm working on:
    https://www.longstonetyres.co.uk/tyres/205-70-14.html
    and this is an example of the rest of these types of pages, I will be tackling:
    https://www.longstonetyres.co.uk/tyres/125-15.html

    I was tasked to improve SEO ranking, when using the MOZ page grader I had a score of 24 out of 27 83% SEO score and 3-page problems.

    7th position in Google for the search term 205/70 R14

    As it is a generic product listing page, It was pointless to add to the URL and the Internal links I can't reduce as these are links to products, so I went to reduce the
    keyword stuffing and making the page content more natural, this improved the page to 25 out of 27, 87% SEO score and 2-page problems.

    Improvement to 3rd position in Google, but he wants to chase 1st place to be above his competitors, which is fair enough.

    It turns out that in the past, they have used this type of page to try and get a high ranking for several search terms, as it is a different variation on a tyre size terms are:
    205/70 R14, 205/70R14, 205/70 R 14
    205/70 X 14, 205/70X14, 205/70 X14
    and so on for all the different ways you can search for this tyre size.

    He is also convinced Google will see these as different search terms, and while I agree to an extent, this causes Keyword Stuffing on the page, which in turn was harming the rankings.

    Each product listed on the page already has its own title 205/70 R14, 205/70 HR14 and so on, so my question is.

    What is the best practice for writing content on these types of pages to gain high rankings for several Keywords, and what value does writing the same keyword with spaces and no spaces have?

    Any help or advice is welcome, so I have a better understanding of how to approach this for this page and the rest of the site.

    Cheers

    Mal

    1 Reply Last reply Reply Quote 0
    • Suvidit-Academy
      Suvidit-Academy last edited by Oct 17, 2023, 1:58 AM

      The value of using spaces or no spaces on product category page variant keywords depends on the specific search engine optimization (SEO) strategy and the behavior of your target audience.

      Using spaces (e.g., "red shoes") typically represents natural language. This is how people would normally type or speak, so it is often more readable and user-friendly. It can also help your content rank better for search terms that include spaces.

      Using no spaces (e.g., "redshoes") is more concise and can save space. It is also often used in product codes and URLs. However, it can be more difficult to read and may not rank as well for search terms that include spaces.

      Best practice for writing content on these types of pages:

      • Use a mix of spaces and no spaces, depending on the context. For example, you might use spaces in the title tag and meta description, but no spaces in the product code and URL.

      • Focus on writing natural language that is easy to read and understand. Avoid keyword stuffing and make sure your content is relevant to the products you are selling.

      • Use a variety of keywords throughout your page. This includes the main keyword, as well as related keywords and synonyms.

      Value of writing the same keyword with spaces and no spaces:

      • It can help you target a wider range of search terms. For example, if you write "red shoes" and "redshoes" on your page, you are more likely to rank for both search terms.

      • It can help you improve your click-through rate (CTR). Users are more likely to click on a link that contains their exact search terms.

      • It can help you improve your relevance score. Search engines use relevance score to determine how well your page matches a user's search query.

      [To better understand of how to structure your website for SEO, you can join the Digital Marketing Course]

      Conclusion:

      The best way to use spaces or no spaces on product category page variant keywords is to experiment and see what works best for your audience and SEO strategy. However, it is important to use a variety of keywords and to write natural language that is easy to read and understand.

      Warm Regards
      Rahul Gupta (Digital Marketing Consultant)
      Suvidit Academy - Digital Marketing Course & Training Academy

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,10 days
      • skchad13j
        skchad13j last edited by Oct 7, 2023, 5:36 AM

        Using spaces or no spaces in product category page variant keywords can impact search engine optimization (SEO) and user experience differently.
        (Study abroad) ( Which Stream Is Hard Science or Commerce)
        Using Spaces: Using spaces between words in variant keywords makes them more readable and user-friendly. For example, "Blue T-Shirt" is easier for users to understand. It can also help search engines recognize and index the keywords correctly, improving SEO.

        No Spaces: Using variant keywords without spaces (e.g., "BlueTShirt") is known as "camel case" or "snake case." This format can be helpful for SEO, especially in URLs or coding, as search engines can interpret it as a single, coherent keyword. However, it may be less user-friendly and harder to read for humans.
        (Canada PR) (PMP Exam Prep)
        In summary, using spaces in variant keywords is generally better for user experience, while using no spaces can be more SEO-friendly in certain contexts. The choice depends on your specific use case and goals.

        1 Reply Last reply Reply Quote 0
        • watosato94
          watosato94 last edited by Oct 6, 2023, 2:44 PM

          The value of using spaces or no spaces in product category page variant keywords depends on your specific SEO strategy and the search behavior of your target audience.

          Using spaces between keywords (e.g., "halal meat") can make your content more readable and user-friendly, which is important for improving the user experience on your website. It can also help search engines better understand the individual words in the keyword phrase.

          On the other hand, using no spaces (e.g., "halalmeat") in variant keywords can be useful for exact match targeting, especially if users are likely to search for your products using that specific format. However, it may look less natural and be more challenging to read.

          Ultimately, it's advisable to conduct keyword research and consider the preferences of your target audience when deciding whether to use spaces or not. A combination of both approaches may also be effective, depending on the context and the keywords you are targeting.

          1 Reply Last reply Reply Quote 0
          • meltingpointgoat
            meltingpointgoat last edited by Oct 5, 2023, 2:10 PM

            Regarding spaces in keywords, it's important to note that search engines like Google typically understand and treat spaces as word separators. For instance, "bestpractice" and "best practice" are often interpreted similarly. However, it's wise to include both versions to account for user search variations. Prioritize user experience and quality content, as search engines value these factors in ranking pages.

            1 Reply Last reply Reply Quote 0
            • talentwide
              talentwide last edited by Oct 5, 2023, 9:35 AM

              The value of using spaces or no spaces on product category page variant keywords depends on the specific search engine optimization (SEO) strategy and the behavior of your target audience.
              (Canada PR)
              Using spaces (e.g., "red shoes") typically represents the natural way people search and can improve the visibility of your category page for relevant queries. However, it's essential to research popular search terms and consider user intent.
              (Study abroad)
              Using no spaces (e.g., "redshoes") can be beneficial if you're targeting a specific niche, brand, or product name, and it can make your category page more competitive for those precise terms.
              (PMP Exam Prep)
              In practice, a combination of both approaches can be effective, as long as it aligns with your SEO goals and user search behavior. Conduct keyword research, monitor performance, and adjust your strategy accordingly to find the right balance.

              1 Reply Last reply Reply Quote 0
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