Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How best to wrap anchor tags around a product tile
-
Hi
Say I am on a Product Listing page on ecommerce website and I have product tiles which contain images and name/price underneath them. Is it better to wrap the whole product tile (image and name/price) in an anchor tag (linking to their product page) or to wrap the image and the name/price underneath in anchor tags separately (linking to the product page) ?
thanks
-
To wrap anchor tags around a product, you'll typically want to create a hyperlink that, when clicked, leads to a page or resource related to the product
-
A possible answer to this issue could be:
"To effectively wrap anchor tags around a product tile, you should ensure that the anchor tag encloses the entire content of the product tile. This can be done by placing the opening <a> tag at the start of the product tile and the closing </a> tag at the end of it. Here’s a step-by-step approach:
Start with the opening anchor tag before any of the product tile content. Add the href attribute to the anchor tag with the URL you want the user to be directed to when they click the product tile.
Ensure that the anchor tag has display block (display: block;) style applied to it, so it takes up the full tile space. This is important for making the whole area clickable.
Place all the HTML that makes up the product tile between the opening and closing anchor tags. This includes the image, product title, price, and any other information you wish to display.
Close the anchor tag after all the product tile content.
Remember to style the anchor tag to remove any default styling like underlines (text-decoration: none;) and ensure it inherits text colors (color: inherit;), so it blends seamlessly with your product tile design.Test the implementation across different browsers and devices to ensure the clickable area covers the entire tile consistently."
By wrapping the entire tile in an anchor tag and ensuring the tag is displayed as a block-level element, users will be able to click anywhere on the tile to navigate to the product's detail page.
-
To wrap anchor tags around a product tile effectively:
Use a parent container for the product tile.
Place the anchor tag within the container.
Ensure the anchor tag covers the entire product tile for accessibility.
Set the anchor's href attribute to the product's page URL.
This approach allows users to click anywhere on the product tile to access more details, improving user experience. -
It's generally better to wrap the whole product tile, including the image and name/price, in a single anchor tag. This approach provides a larger clickable area for users, improving the overall user experience and making it easier for them to access the product details.
.
.
.
( IT Business Analyst ) ( -
It's generally best to wrap the entire product tile in a single anchor tag for a larger clickable area and improved user experience on e-commerce product listings.
-
Hi,
In most cases, it's better to wrap the whole product tile (image and name/price) in a single anchor tag linking to the product page. This approach provides a larger clickable area and offers a better user experience, as visitors can click anywhere within the tile to access the product details. It simplifies navigation and ensures consistency in user expectations when interacting with product listings on an e-commerce website.
.
.
.
( Diploma Courses In Canada ) (Canada PR) (PMP Exam Prep)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to index e-commerce marketplace product pages
Hello! We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed. I've attached images of the reasons given for not indexing the platform. gsc-dashboard-1 gsc-dashboard-2 How would we go about fixing this?
Technical SEO | | fbcosta0 -
Collections or blog posts for Shopify ecommerce seo?
Hi, hope you guys can help as I am going down a rabbit hole with this one! We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store. We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages. Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this? We have a quality blog with good unique content and reasonable domain authority so both options are open to us. But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation. On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger. So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords? All help gratefully received - thanks!
SEO Tactics | | WP332 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
Alt Tags on multiple product images
Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!
On-Page Optimization | | BeckyKey0 -
How often should we refresh or rewrite product descriptions?
is it good practice to rewrite our product descriptions every few months? Thanks
On-Page Optimization | | onwardsandupwards0 -
Fewer keywords in title tag?
Hello, I have a title tag that includes three keywords and has a total of 59 characters. The third keyword is not very important. If I eliminated the third keyword, leaving the first two (for a total of 48 characters), would the ranking value of the first two keywords increase? Does including the third keyword dilute the value of the first two? Thank you!
On-Page Optimization | | nyc-seo0 -
Does it matter what text you wrap in an H1 tag?
Typically H1 tags are reserved for page headings, i.e. on a blog post the blog post title is very often the pages H1, or top-level heading as the W3C puts it. On the SEOmoz home page they currently have "SEO Software." as their H1 tag, which seems perfectly reasonable and to me fits the W3C criteria. However, what if the primary keyword for SEOmoz was "seo community" so they decided to wrap just those two words in the sentence that follows on their home page and maintain the existing style of the words "seo community" with CSS. (see attachment) Are there any arguments against doing that? Would Google be able to detect this? If so, would Google care? I do believe the overall importance of the H1 tag has lessened to a degree, however I still believe they are valuable to an extent and would love to hear anyone's thoughts. 7NZcD.png
On-Page Optimization | | TakeLessons1 -
Title tag for category page
I'd like to know your views on the best approach for title tags for category pages for ecommerce sites. 3 examples A) Category name | Free delivery on $50 purchase | Brand name B) Discover best "category name" on brand name C) Category Name | 1st Keyword, 2nd keyword | Brand name Thanks!
On-Page Optimization | | walidalsaqqaf0