Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Ogranization Schema/Microformat for a content/brand website | Travel
-
Hi,
One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?
-
This of Schema as a unique set of information for each landing page. If you think the Schema is a general thing applied to all pages you are mistaken.
Each page should be set with its own unqiue schema.
-
Hi,
Implementing schema markup, including Organization Schema, can be very beneficial for your client's website, especially in the context of a travel agency focused on a specific region like California Tourism. Here are some key points to consider:
Enhanced Visibility: Using Organization Schema helps search engines understand the website better, potentially enhancing visibility in search results. It provides essential information about the travel agency, such as its name, logo, contact details, and more.
Credibility and Trust: Displaying structured data about the organization can enhance credibility and trust with visitors. It shows that the website is backed by a legitimate travel agency, which can reassure potential tourists looking for reliable information and services.
Improved Local SEO: Schema markup can significantly boost local SEO efforts. Including detailed information about the organization, like location and contact information, helps search engines deliver more relevant local search results.
Rich Snippets: Schema can enable rich snippets, which are more engaging and informative search results. This can increase click-through rates as users are more likely to click on results that stand out.
For a website focused on tourism, it might also be useful to explore other types of schema, such as Local Business Schema, Tourist Attraction Schema, and BlogPosting Schema. Each of these can provide additional context and detail to search engines, further enhancing SEO performance.
-
@ds9-tech said in Ogranization Schema/Microformat for a content/brand website | Travel:
Hi,
One of our clients have a website specific to a place, for eg. California Tourism in which they publish local information related to tourism, blogs & other useful content. I want to understand how useful is to publish Organization Schema on such website mentioning the actual Organization, which in this case is a Travel Agency? Or any other schema would fit in for such websites?Hello,
Integrating the Organization Schema on a website dedicated to California Tourism, especially when operated by a Travel Agency, can be beneficial for several reasons. The Organization Schema, structured data markup that provides search engines with information about an organization, can enhance the way search engines understand and display your website's content in search results.
Here are some advantages of implementing the Organization Schema for a California Tourism website associated with a Travel Agency:
Search Engine Visibility:
The Organization Schema helps search engines better understand the context of your website. It provides specific details about your travel agency, such as its name, location, contact information, and other relevant details.
This improved understanding can contribute to better search engine visibility, making it easier for potential visitors to find your site when searching for California tourism-related information.
Rich Snippets:By implementing the Organization Schema, you increase the chances of your website appearing as a rich snippet in search results. Rich snippets provide users with more information directly on the search results page, making your listing more attractive and informative.
Trust and Credibility:Including structured data like Organization Schema can enhance the credibility of your travel agency. When search engines display detailed information about your organization, users are more likely to trust and click on your website.
Local SEO:For a website focused on California Tourism, local SEO is crucial. The Organization Schema allows you to specify your agency's location, which can positively impact local search results.
While Organization Schema is important, it's also worth considering other relevant schemas depending on the content of your website. For a tourism-focused site, you might also want to explore the following schemas:TouristAttraction Schema:
This schema can be used to markup specific tourist attractions in California, providing additional context to search engines about the key points of interest.
BlogPosting Schema:If your website publishes blogs, using the BlogPosting schema can help search engines understand the structure of your blog content, potentially improving its visibility.
Always ensure that your schema implementations align with the guidelines provided by schema.org and search engine best practices to maximize their effectiveness. -
Implement schemas certainly can help you to gain some visibility but there are many factors to keep in mind if you go to the site https://schema.org/ you will notice that there tons of options. So not all the schemas available are supported by Google. In Fact, in your case, you should focus on schemas supported by Google, Facebook, Pinterest etc.
Here you can find more information about the schemas supported by Google and Facebook
- https://developers.google.com/search/docs/guides/mark-up-content
- https://www.facebook.com/business/help/1175004275966513
So if you are working on a travel agency these are some schemas available for your content
- Local Business
- Articles
- Reviews
Also, there are schemas for the business info such as
- logo
- contact info
- location
- social profiles
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google indexed "Lorem Ipsum" content on an unfinished website
Hi guys. So I recently created a new WordPress site and started developing the homepage. I completely forgot to disallow robots to prevent Google from indexing it and the homepage of my site got quickly indexed with all the Lorem ipsum and some plagiarized content from sites of my competitors. What do I do now? I’m afraid that this might spoil my SEO strategy and devalue my site in the eyes of Google from the very beginning. Should I ask Google to remove the homepage using the removal tool in Google Webmaster Tools and ask it to recrawl the page after adding the unique content? Thank you so much for your replies.
Intermediate & Advanced SEO | | Ibis150 -
If my website do not have a robot.txt file, does it hurt my website ranking?
After a site audit, I find out that my website don't have a robot.txt. Does it hurt my website rankings? One more thing, when I type mywebsite.com/robot.txt, it automatically redirect to the homepage. Please help!
Intermediate & Advanced SEO | | binhlai0 -
Schema for restaurants and menus?
Hi all, Anyone have experience with using Schema for restaurants other than the normal local business NAP? Is there a way to use Schema markup for food menus as well? Examples and schema code much appreciated 🙂 Thanks!
Intermediate & Advanced SEO | | RickyShockley0 -
Benefits/drawbacks to different Schema markup languages (ie. JSON-LD, Microdata, RDFa)
Just a question (or questions) I have wondered about. What's the difference, besides the actual encoding, between the three? Why have three? Why not just the one? Seems to me that Microdata is the easiest, but maybe I am wrong. Is there a reason to use one versus another? I have not found anything explaining this on schema.org - I suppose this is just a discussion versus getting one right or wrong answer. I am just curious of the opinions of people in the SEO MOZ community. Unless of course there is one answer. I'll take that too.
Intermediate & Advanced SEO | | Brian_Dowd1 -
Tabs and duplicate content?
We own this site http://www.discountstickerprinting.co.uk/ and just a little concerned as I right clicked open in new tab on the tab content section and it went to a new page For example if you right click on the price tab and click open in new tab you will end up with the url
Intermediate & Advanced SEO | | BobAnderson
http://www.discountstickerprinting.co.uk/#tabThree Does this mean that our content is being duplicated onto another page? If so what should I do?0 -
Moving Content To Another Website With No Redirect?
I've got a website that has lots of valuable content and tools but it's been hit too hard by both Panda and Penguin. I came to the conclusion that I'd be better off with a new website as this one is going to hell no matter how much time and money I put in it. Had I started a new website the first time it got hit by Penguin, I'd be profitable today. I'd like to move some of that content to this other domain but I don't want to do 301 redirects as I don't want to pass bad link juice. I know I'll lose all links and visitors to the original website but I don't care. My only concern is duplicate content. I was thinking of setting the pages to noindex on the original website and wait until they don't appear in Google's index. Then I'd move them over to the new domain to be indexed again. Do you see any problem with this? Should I rewrite everything instead? I hate spinning content...!
Intermediate & Advanced SEO | | sbrault741 -
/%category%/%postname%/ Permalink structure
Mostly everyone seems to agree that /%category%/%postname%/ is the best blog structure. I'm thinking of changing my structure to that because now it's structured by date which is bad. But almost all of my posts are assigned to more than one category. Won't this create duplicate pages?
Intermediate & Advanced SEO | | UnderRugSwept0 -
Concerns about duplicate content issues with australian and us version of website
My company has an ecommerce website that's been online for about 5 years. The url is www.betterbraces.com. We're getting ready to launch an australian version of the website and the url will be www.betterbraces.com.au. The australian website will have the same look as the US website and will contain about 200 of the same products that are featured on the US website. The only major difference between the two websites is the price that is charged for the products. The australian website will be hosted on the same server as the US website. To ensure Australians don't purchase from the US site we are going to have a geo redirect in place that sends anyone with a AU ip address to the australian website. I am concerned that the australian website is going to have duplicate content issues. However, I'm not sure if the fact that the domains are so similar coupled with the redirect will help the search engines understand that these sites are related. I would appreciate any recommendations on how to handle this situation to ensure oue rankings in the search engines aren't penalized. Thanks in advance for your help. Alison French
Intermediate & Advanced SEO | | djo-2836690