National services provider and localized SEO (no physical stores)
-
Doing work for a telecom provider who operates in over 25 states. They are not trying to drive traffic to their brick-and-mortar stores. They want their marketing website to show products/services/pricing dynamically when a user enters their zip code. Previously, we could not show this until the shopper was already in the purchase flow that began with their serviceable address. They want to move these location-based details more forward in the shopping experience. They would likely have a "default" zip and set of services/pricing displaying until a user changes their location.
My question is how does Google treat local SEO on a site where all location-targeted content is dynamic? Will the website suffer in localized search, when a shopper, say, in Colorado, wants to search for Internet providers?
Is it better to have distinct landing pages for each territory with services/pricing?
-
@NaeemGari said in National services provider and localized SEO (no physical stores):
Distinct landing pages would be a better option to gain local visibility. It would give you more control over the page and define key aspects such as meta tags, localized content, schema, etc that are high-impact SEO factors.
SEO Services North London recommends using distinct landing pages for enhanced local visibility. They offer control over crucial SEO factors like meta tags, localized content, and schema markup, optimizing for higher impact.
-
@sprydigital said in National services provider and localized SEO (no physical stores):
Doing work for a telecom provider who operates in over 25 states. They are not trying to drive traffic to their brick-and-mortar stores. They want their marketing website to show products/services/pricing dynamically when a user enters their zip code. Previously, we could not show this until the shopper was already in the purchase flow that began with their serviceable address. They want to move these location-based details more forward in the shopping experience. They would likely have a "default" zip and set of services/pricing displaying until a user changes their location.
My question is how does Google treat local SEO on a site where all location-targeted content is dynamic? Will the website suffer in localized search, when a shopper, say, in Colorado, wants to search for Internet providers?
Is it better to have distinct landing pages for each territory with services/pricing?SEO Services North London can ensure Google indexes dynamically generated content for local SEO. Structured data markup and consistent NAP information enhance location relevance, maintaining visibility. Creating distinct landing pages may offer more targeted relevance for localized searches.
-
Distinct landing pages would be a better option to gain local visibility. It would give you more control over the page and define key aspects such as meta tags, localized content, schema, etc that are high-impact SEO factors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building | SEO Agency Cardiff
Hello, we have been link-building to the home page for some time now. We believe that we have better on-page SEO than some of our direct competitors. We want to rank for “SEO Agency Cardiff,” but despite building backlinks, building Nap, and writing content marketing, it will not get onto the first page of Google. Despite hundreds of hours spent on it, and all SEO reports saying we are better than some of the companies on there, are there suggestions as to what our agency could be missing? We would be grateful for any SEO advice, as we cant get it onto the first page of Google, despite hundreds of hours, trying get on Google for this keyword "SEO agency Cardiff".
Link Building | | sarahwalsh0 -
New business / content marketing
Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?
Local SEO | | Ryan070 -
Footer backlink for/to Web Design Agency
I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?
Link Building | | MultiAdE1 -
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
Local SEO for a business serving multiple small cities
We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
Local SEO | | Nadiamo44
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword. This might work for keywords with low competition but not for ones with high competition levels. Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?0 -
Rank Locally and Globally (or at least Nationally)
I work with an interior design whom I've persuaded to purchase a virtual street address in the town she wanted to work in years ago. She has a Skokie, IL business address that has been claimed and confirmed across the internet. Now, she is growing and wants her new website to not only be optimized for the more affluent areas of Chicago but she also would like to gain Global notice, (I'd settle for National). My problems: She doesn't want to purchase a street address in Chicago because it is a pain to go get her mail. What do I do about all her directory listings and review sites that have her located in Skokie if I can persuade her to get a Chicago address? Do I leave the Skokie address and add more content targeting keyword phrases with Chicago? What should be my initial focus here? I feel it is a smaller target and less competition to go after Chicago but she wants to start spreading her wings and work all over the world. Help!!
Local SEO | | JanetJ0 -
Competitors at the same physical address
Hi, I have two particular clients who I built websites for and they work in the same industry as one another. To add to this, they both have the same geographical location. So, for example when you search Google for 'fencing contractors in [county]' they both appear underneath each other next to the map and have the same address. The problem is that client A doesn't rank as well as client B and client B seems to get outranked by its Yell listing. Both websites are similar in size and markup structure. The content although based on the same topic is written differently and isn't exactly sparse. Client A launched their website probably about 6 months before client B. I have a hunch that Google may be penalising client B, thinking that it is in fact the same business as client A due to their physical location or is somehow trying to copy client A. Does this hunch have much ground in the SEO world and if it is possible, what are my options to help remedy the situation? Unfortunately I've never had the situation where two competitors of each other are literally in adjacent offices! Ideas anyone?
Local SEO | | ahead40 -
Local SEO for B&B - Attracting International Customer
Hi Guys, Hope the MOZ expert community will be able to help me 🙂 What would be the best way to manage the SEO for a Bed and Breakfast ? As the B&B is in a touristic place in France attracting lots of German, American and British tourists, the website will be in French, translated in English and German. It will be set up under a .fr extension and using wordpress multisite for each languages, so it will look like this: French: www.mydomain.fr English: en.mydomain.fr German: de.mydomain.fr They'll roughly have the same content for the business part, but they'll have different articles on their respective blogs. Now my questions are: If I sign up to Google my business (http://www.google.com/business/) Would I be able to translate all my business descriptions, separate the reviews per language, use google+ for different language? If not, then should I sign up for the French version of "google my business" and then open 2 separate G+ pages for the English and German version ? Can I open 3 different "google my business" account for each language but with the same google account, same telephone number and same business address ? Should I actually "translate" my business name and create 3 separate website so I can open a "Google my business" for each, but then they'll still have the same address and phone number ? Basically, I want to find the best solution for people around the world to see the content in their own language (reviews, blog post...) and also show up on map listings for google.com /.co.uk / .fr / .de etc... Other social media: Facebook: should I have one page and target the English language for each post in English, etc... Or should I have 3 facebook page in each language ? Should I have 3 pinterest accounts, or should I create 3 boards for each language so I can describe each pictures in proper language Miscellaneous Don't hesitate to give me any other important tips that I should think about before launching ! After being an employee for many years, I want to rock my own business 🙂 Cheers
Local SEO | | LELOnic0