undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Track AI Overviews in Keyword Research
    Moz Pro

    Track AI Overviews in Keyword Research

    Try it free!
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Link Building
  4. PA and DA for Homepage

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

PA and DA for Homepage

Link Building
page authority domain authority internal linking homepage
5
7
510
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • getnoticedlocally
    getnoticedlocally Subscriber last edited by Mar 2, 2024, 4:35 PM

    I've been looking at the PA and DA scores for the homepage of websites we have built and have been comparing this to competitors. What I'm finding is that the PA score is always higher than the DA, however on competitors sites the PA is much higher in relation to the DA. What could be the reason for this?

    For example, some of our website homepages may have PA / DA scores such as the following:

    Website #1: PA37 DA25 (PA:DA = 1.48)
    Website #2: PA31 DA21 (PA:DA = 1.47)

    However competitors often have figures like this:

    Website #3: PA40 DA21 (PA:DA 1.9)
    Website #4: PA 25 DA 11 (PA:DA 2.27)

    I even saw one website with the following scores:

    Website #5: PA36 DA5 (PA:DA 7.2)

    How do you explain such a high Page Authority in relation to the domain authority for that site?

    When I look at the scores for our websites I often feel that the DA is at a good level, but the PA for the homepage doesn't seem as high as it could be compared to competitors. My initial thought was that maybe we had a lot of backlinks to other pages on the website (not the homepage) but this is not the case at all - pretty much all our backlinks are to the homepage. Could it be to do with internal linking structure? Any other ideas?

    Many thanks in advance for any help with this.

    1 Reply Last reply Reply Quote 0
    • adeelhussain86
      adeelhussain86 @chicuae last edited by May 28, 2024, 10:12 AM

      Thank you for the clear explanation! I now understand the distinction between Domain Authority (DA) and Page Authority (PA). Our company website also experiences this issue, with a high DA but relatively low PA on individual pages. It's reassuring to know that as our pages rank better and attract more quality backlinks, the PA will increase accordingly.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,2 months
      • getnoticedlocally
        getnoticedlocally Subscriber @jennyyy last edited by Mar 27, 2024, 5:33 PM

        @jennyyy hi Jenny, thanks for your reply. I appreciate that PA and DA are different things. They both factor in links though don't they? In the example I gave in previous reply, how could a website have such a high PA but such a low DA?

        1 Reply Last reply Reply Quote 0
        • etgedyd
          etgedyd @chicuae last edited by Mar 22, 2024, 6:26 PM

          @chicuae can change my da this process http://blissagencyasia.com/android-apps-on-ipad-k.html/url?sa=t&url=https://crazynull.com

          My Site Name Crazy Null

          1 Reply Last reply Reply Quote 0
          • jennyyy
            jennyyy last edited by Mar 17, 2024, 6:21 AM

            Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP).
            DA score is calculated using linking root domains and the total number of links. DA stands for domain authority.

            getnoticedlocally 1 Reply Last reply Mar 27, 2024, 5:33 PM Reply Quote 0
            • topic:timeago_earlier,8 days
            • getnoticedlocally
              getnoticedlocally Subscriber @chicuae last edited by Mar 9, 2024, 2:47 PM

              Hi @chicuae - many thanks for your reply, it's much appreciated.

              Just to give an example, this image shows the top 10 SERPs for the keyword "care home furniture" in the UK: https://i.ibb.co/23pr418/care-home-furniture.png

              The website ranked #4 on that screenshot has a Page Authority of 36 and a Domain Authority of 5. How can the Page Authority be so much higher than the Domain Authority? Surely any backlinks pointing to that specific page (the homepage) would also be factored into the Domain Authority?

              Compare that to another website that has the homepage in the SERPs i.e. https://www.carechair.co.uk/ in position 6, their PA and DA and much closer to each other.

              You mentioned that DA takes into account backlinks "as well as other factors". What are those other factors?

              For PA, you mentioned that includes backlinks pointing to a particular page, as well as the content relevance and internal linking structure. What specifically about the internal linking structure could cause such a big difference between the PA and DA of the homepage?

              Many thanks in advance.

              John

              1 Reply Last reply Reply Quote 0
              • chicuae
                chicuae last edited by Mar 4, 2024, 1:18 PM

                The reason why DA and PA are often different is because they measure different aspects of a website's authority and influence:

                Domain Authority (DA) measures the overall authority of a website's domain. It gives an indication of how well a website is likely to perform in search engine rankings compared to other websites. DA takes into account the quality and quantity of backlinks pointing to the entire domain, as well as other factors.

                Page Authority (PA), on the other hand, measures the authority of individual pages within a website. It evaluates the likelihood of a specific page ranking well in search engine results. PA is influenced by factors such as the number and quality of backlinks pointing to that particular page, the content relevance, and the internal linking structure.

                Since DA and PA consider different sets of factors and are calculated separately, it's common for them to be different for the same website. For example, a website might have a high DA due to strong backlink profiles pointing to its domain, but individual pages within that website may have varying levels of authority (PA) depending on their specific content and backlink profiles.

                In summary, DA and PA are complementary metrics that provide insights into different aspects of a website's authority and SEO performance.

                getnoticedlocally etgedyd adeelhussain86 3 Replies Last reply May 28, 2024, 10:12 AM Reply Quote 0
                • 1 / 1
                1 out of 7
                • First post
                  1/7
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Buzz-s

                  DA and NoFollow

                  da link building

                  Hello! Are NoFollow backlinks given any consideration when calculating DA? Cheers!

                  Link Building | Nov 3, 2024, 2:59 AM | Buzz-s
                  2
                • qasimiqbal22

                  Unsolved Bummer no data found for my domain!

                  domain authority

                  when i am searching my domain http://mqiexplore.com/ its showing no data found. fix it

                  Moz Tools | Dec 12, 2024, 9:32 AM | qasimiqbal22
                  0
                • libertyjumpers

                  looking for strategies to increase DA

                  domain authority link building

                  any pointers or information on strategies to increase DA. I'm just starting to understand and get results on my website so I'm looking for any idea sharing.
                  my names mike, i have a Las Vegas bounce house party rental business.
                  website
                  https://www.libertypartyjumpers.com/

                  Link Building | Jun 28, 2024, 5:11 AM | libertyjumpers
                  0
                • MarketAPeel

                  Page Authority

                  content marketing page authority

                  I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. In your opinion, how important is it to go out and create back links for a page? - am I wasting time I could be using towards creating more great content? Shannon Peel
                  Telling Stories about Women
                  MarketAPeel

                  Content Development | Feb 20, 2024, 8:15 AM | MarketAPeel
                  1
                • MarkJerry

                  Website DA Decreased Issue

                  Hi Team, I Have A website named  pescobill.pk Today DA of my website decreased what could be the reason Please help me what about issue? Thanks in Advance!

                  Link Building | Jul 13, 2023, 1:23 PM | MarkJerry
                  0
                • studio35design

                  DA vs PA when building links

                  When building links to your site from other sites, what is more important or what weights more heavily? Say a site has a DA of 20 and PA of 34 for that page I want a link from. Say another site has the revese, a DA of 34 and a PA of 20. All things being equal, which site's link to me would be better? The one with a higher DA or the one with a higher PA for the on the specific page I would get a link?

                  Link Building | Jun 2, 2014, 6:01 PM | studio35design
                  0
                • JABacchetta

                  Homepage Vs. Inner Page Backlink Building?

                  If I'm trying to rank multiple inner pages, when does strengthening the homepage become more productive than strengthening the inner pages themselves? Is there a strategy to this? For example, maybe you build up a few dozen backlinks to each inner page, and then focus all your efforts on the homepage? Because, from my understanding, strengthening the homepage will go a long way towards helping your inner pages rank. Is that correct?

                  Link Building | Jul 5, 2013, 12:28 AM | JABacchetta
                  0
                • Thumbtack

                  Where can I find a list of the top DA websites on the web?

                  I'd like to find a ranking of the top DA websites on the web. I'm mostly interested in US websites. I'd like at least the top 10,000 or so but the more the better. Is there a way to get this data from OpenSiteExplorer or another source? The closest I've found is Double Click's listing of the top 1000 most_visited_ (not DA) websites: http://www.google.com/adplanner/static/top1000/ Thanks!

                  Link Building | Jul 30, 2012, 8:41 PM | Thumbtack
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.