How to get readers to engage with content
-
Hi everyone!
Over the last year and a half, we've ramped up our content generation and have now hit our stride with a steady stream of blogs and videos.
Both qualitatively and quantitatively, we are seeing great results.
The problem is that the qualitative feedback is always passive. When we see clients, partners, etc. in person, they tell us that they love the content, but no one ever leaves comments or uses the call to actions to submit their info. There are some social shares, but now that LinkedIn no longer has a counter, it's hard to tell how much.
I'm looking for advice on strategies to get more active engagement with our content. The ideal outcome would be active conversations and lead generation.
Thanks everyone!
-
Our best recommendation to you would be to write high-quality content marketing , such as blog posts , but also for your business to create YouTube videos, then embed these into your company website main pages. You can just use say your Apple i-phone to have the company director explaining more about the companies’ products/ services which you sell, this could help to reduce the bounce rate. we done this with a marketing company, and the bounce rate decreased.
-
Hi, this is something that we have actively been tackling recently.
It's hard to tell what kind of content you're making from your post but as a wholesale product company, we sell items to shops. A lot of our wholesale content centres around shop layouts or displays. It's something that independent shopkeepers have told us they like to see, so we've spent a lot of time on it.
We've found that the best way to encourage readers to become contributors is to start by approaching some of our more outgoing clients and asking them to provide content. We then **heavily **credit them, link to them, thank them and quote them throughout the piece. Before you know it, the shopkeepers that read that content want the same thing for themselves and are much more likely to engage with the contact form.
This content works well for lead generation because it means that we can show shop owners contextual examples of our products looking well.
Just a small example with no quantitative data but I hope it helps in some way.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reposting content.
I have some good articles I wrote for article directories a couple of years ago. I took them down 6 months ago. I am hoping to repost them somewhere better if the content isn't listed on google and passes Copyscape. Would this be safe?
Content Development | | T0BY1 -
Be brutily honest - What do you think of this old content?
My website reports on news relating to certain web hosting providers, and being hit by the latest phantom update a little I am looking back a little more harshly on some of my content with especially the older articles needing alot of work (I know some areas on the site need work), and there are some articles I am just not sure about. I have listed a few OLD articles below https://www.besthostnews.com/the-power-of-shared-web-hosting-by-bluehost/ https://www.besthostnews.com/siteground-sponsors-wordcamp-london/ https://www.besthostnews.com/free-ebook-guide-to-starting-a-website-on-a-budget-a-small-orange/ These are 3 old articles that I have previously updated several months ago, but are they good enough. Due to the nature of the site sometimes I will report on certain news \ features that a web host releases, and sometimes there is very little to write about. These are probably a good example where I feel there is a struggle to write enough or the quality is perhaps lower than something that has more information to report on. I would appreciate some harsh critical view points \ and perhaps suggestions on how to improve my writing style for these kind of generic style posts.
Content Development | | TheWebMastercom0 -
Blog for content
Noob here so be gentle... We have a blog on our homepage that we're using for content/SEO purposes. Does this content rank as highly as it would if it were a simple HTML page as opposed to a blogspot or wordpress from our page? In other words, are we getting as much content cred in this way as we would if blogspot wasn't affiliated? http://greatmats.blogspot.com/
Content Development | | Greatmats0 -
Content: Best Blogs Article
Hello, For an Ecommerce site, I think a good way to get known is to write a "Best X Blogs" article, where X is a topic in your industry, and then letting the people you link to know about the article. I got the idea from a Mozinar. My question is, how close does the X from above have to be in your niche? For example, if your product is running shoes can you write a "best athlete blogs" article? I'm worried about them reading the article, then leaving. In some smaller niches the topics closest to the product don't have much in the way of blogs out there. So how close to your niche does the Best X Blogs topic have to be?
Content Development | | BobGW0 -
Duplicate YouTube Script Content - Penalty?
I've been tasked with writing scripts for upward of 100 YouTube videos describing my company's products. In more than a few cases, the products are so similar as to be almost identical; unfortunately, they aren't and will require their own videos. If I create a "template" script, I would save hours and hours of tedium. For example: Video 1: (VOICEOVER) Buy the ABC widget today! Video 2: (VOICEOVER) Buy the XYZ widget today! So, my question is: Would I be looking at a duplicate content issue? Jeff McRichie's terrific Whiteboard Friday about YouTube Ranking Factors mentioned that YouTube has an auto-transcription feature that might expose my self-plagiarism, and I don't want to get dinged. BTW, this isn't a matter of my being too lazy to write individualized content; it's more that 1) the products are almost identical, and 2) I have just about a week to write, produce, and act(!) in all of them.
Content Development | | RScime250 -
2 URLs pointing to exactly the same content
Hi guys As far as I know if you have 2 websites with exactly the same (100%) content with 2 URLs which are not pointing to any other URL should attract penalisation from google, right? well, there is such a case and it was online for long time but the bad guys are in top of organic search and it does not seem to bother google at all! I don't want to list them here; it is extremely annoying and frustrating as I worked hard to get in higher search but seeing this thing is extremely frustrating! any advice on this? thanks
Content Development | | photoion0 -
Content Marketing - Car Space
Hey looking for cool content marketing examples in the car industry. Like major car companies leveraging their resources, in developing awesome, and viral content. Anyone aware of any cool campaigns? Cheers, Mark
Content Development | | MBASydney0 -
Duplicate Content on WordPress Blogs?
We are getting ready to add a WordPress blog to our established website. Our plans are to place it in a subfolder on our website to maximize rank. My question is...Do we need to utilize a Meta Robots WordPress plugin by Yoast or similar so that noindex,follow robots meta tags will prevent search engine indexing of search result pages, subpages and category archives? We want to avoid the dreaded Duplicate Content Error and penalty. Any other great SEO WordPress plugins? Thank you for your time. Brian
Content Development | | gw3seo0