Google Analytics Not Tracking 100% of Visits?
-
Hi all,
We're having an issue with Analytics where we are getting different figures from what Silver Pop are saying.
For example email campaign A sent via Silver Pop, with Google Analytics tracking code show's 50 unique clicks in Silver Pop.
Looking at Google Analytics there are only 10 visits from that campaign.
So I thought it could be something with the tracking, but there wasn't a significant rise in web visits = either Google Analytics is not recording visits properly or Silver Pop figures are wrong.
I'm more inclined to think that it's something to do with Google Analytics.
Has anyone come across something similar? Where one system is showing you X amount of visits but the figures on Google Analytics don't add up?
A few quick things already covered:
- Double checked the links have been tracked properly, but this doesn't explain the low increase in web visits generally
- We've double checked that Google Analytics tracking code is properly installed (and it is / was at the time of send).
Any help would be much appreciated!
Thanks guys.
-
No. Provided you have the code on every page and it's properly firing, the disparity should not be very high at all.
Perhaps you have filters in your GA profile that are blocking traffic? Like, say, an internal office IP filter?
-
Hi Mike,
Thanks for your response. We've looked at the individual Click Through report and counted all of the people that did click multiple times, then only counted them as one click to account for the below.... And there's still a disparity!
I know Google Analytics doesn't track every vist and the only sure way is to look at the server logs, however it shouldn't be massively different?
-
Another thing to consider:
- If the user clicks 2 links in the email, that will register with Silver Pop as 2 clicks, but in GA as just 1 visit (as long as the clicks took place within 30 minutes).
I'm not sure what your email template looks like, but if it's a design that lends itself to multiple clicks, this could account for the disparity?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a way to filter all computers on a specific IPv6 network in Google Analytics?
Is there a quick way of filtering the IP addresses for all the computers on a network that's using IPv6? I want to filter out visits to our websites from the devices on our office network, but each computer (and phone and tablet) seems to have a different address. It _looks _like they all start the same way, though. One computer is xxxx:xxxx:xxxx:xxxx:aaaa:aaaa:aaaa:aaaa, another is xxxx:xxxx:xxxx:xxxx:bbbb:bbbb:bbbb:bbbb, my phone is xxxx:xxxx:xxxx:xxxx:cccc:cccc:cccc:cccc, etc. Does this mean that xxxx:xxxx:xxxx:xxxx is the address for our network as a whole, and I can just set up a Google Analytics filter for "IP addresses starting with..."? Or would doing that also filter out hits from, like, every visitor within a 20 mile radius of our office? If I need to simply put in the individual addresses for each and every device, I will. I'm just hoping it doesn't come to that. Thanks!
Reporting & Analytics | | BrianAlpert780 -
Google Search Console - > Google Search Analytic gives figure for google organic or adwords or combine of both?
Hi All, In Google Search Console -> In Search Analytics. I can see Clicks, Impressions, CTR and Position. I want to know all these 4 - Clicks, Impressions, CTR and Position gives information related to google organic only? or combine or google organic and google adwords? Thanks!
Reporting & Analytics | | wright3350 -
How is Google Analytics defining page depth?
We run two websites and as part of our KPIs we are treating those who visit 3 or more pages of our website as a client served. As a digital team we are not convinced that this is the best metric to use as the improvements we are making to the sites mean that people are able to find the information quicker. Additionally other organisations including forums etc link to us so those users will get the info they need in one click. What I would like to know is how Google calculates page depth in GA. Are they treating the landing page as ground zero and then when users clicks a link they go one page deep? Or is the landing page, page depth 1 . Is page depth a measure of how many clicks a user needs to find their information?
Reporting & Analytics | | MATOnlineServices0 -
Google Analytics Set-Up for site with both http & https pages
We have a client that migrated to https last September. The site uses canonicals pointing to the https version. The client IT team is reluctant to put 301 redirects from the non-secure to the secure and we are not sure why they object. We ran a screaming frog report and it is showing both URLs for the same page (http and https). The non-secure version has a canonical pointing to the secure version. For every secure page there is a non-secure version in ScreamingFrog so Google must be ignoring the canonical and still indexing the page however, when we run a site: we see that most URLs are the secure version. At that time we did not change the Google Analytics setup option to use: "https" instead of "http" BUT GA appears to be recording data correctly. Yesterday we set up a new profile and selected "https" but our question is: Does the GAnalytics http/https version make a difference if so, what difference is it?
Reporting & Analytics | | RosemaryB1 -
How to devide Google traffic into local google traffic (.com , .uk , .cn etc) in Analytics
Hi, friends In google analytics , we can see search traffic from google, but is it possible to deeply see from which local google? eg: .com , .uk, .hk etc? Thanks alots
Reporting & Analytics | | topchinaseo
Boson0 -
How to remove unwanted dynamic parameters from a URL in Google Analytics
Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.
Reporting & Analytics | | Sarbs0 -
Google analytics reality check?
Looking back over a 9 month period tracking analytics with getclicky my site showed a 29% bounce rate, with only about 1/4 of visitors spending 1 minute or less on my site. I've recently implemented GA (removed old clicky code) and although traffic is strong, my site now shows a bounce rate of about 82%. Engagement stats also show that 82% of visitors spend between 0-10 seconds on my site. My site is built on Wordpress and the GA tracking code wasn't placed directly in the footer, my developer built a field in the admin area to insert the UA number which automatically adds the code to all pages. I've checked the code and the tracking seems to appear on all pages. I took a look at AW Stats. It corroborates GA and says that 80% of visitors are spending 0-30 seconds on the site. Potential issues/clues: browser tests show small loading problems in Internet Explorer 7,8,9 (the phone number at the top of the header loads on the wrong side of the page) and major issues in Internet Explorer 6 (site doesn't load at all in IE 6). The thing is no one who uses IE 6 is coming to the site. Second, the site gets a grade of C in YSlow, it's not lightning fast at the moment. GA is showing average page load of 2.4 seconds, but don't think either of these issues should cause an 82% 0-10 seconds engagement number. My site is content rich/focused with very minimal advertising. Content is accessible well above the fold. My question: Does the fact that AW Stats and GA agree mean that those numbers are accurate, or is there a bug I should be looking for? How to explain the clicky numbers?
Reporting & Analytics | | JSOC0 -
Expert Google Analytics: store with multiple languages and multiple sub-domians
I hope there's some hardcore Analytics shark out there, with a quick reply 🙂 I am setting up a store with multiple languages for a client and need to be able to track multiple sub-domains as a multiple languages in analytics. Example: dk.somedomain.com -> Danish language
Reporting & Analytics | | ReneReinholdt
www.somedomain.com -> English language
no.somedomain.com -> Norweigen language
.. and so on Now what the client would like is to have one single entity with multiple profiles in analytics, like this: somedomain.com
-> www.somedomain.com
-> dk.somedomain.com
-> no.somedomain.com
ex.. So if the client want's to see stats for the English language then he just vlivks the www profile and in case of danish he clicks the dk profile and so on.
problem here is I can't find an analytics help that addresses this specific issue. I have found this but that doesn't seem to cover it:. Any pointers would be greatly appreciated. 🙂0