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  4. Outbound link to PDF vs outbound link to page

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Outbound link to PDF vs outbound link to page

Intermediate & Advanced SEO
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  • underscorelive
    underscorelive last edited by May 1, 2013, 6:59 AM

    If you're trying to create a site which is an information hub, obviously linking out to authoritative sites is a good idea.

    However, does linking to a PDF have the same effect?

    e.g Linking to Google's SEO starter guide PDF, as opposed to linking to a google article on SEO.

    Thanks!

    1 Reply Last reply Reply Quote 0
    • underscorelive
      underscorelive @EGOL last edited by May 1, 2013, 10:01 AM May 1, 2013, 10:01 AM

      Comprehensive... thanks!

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by May 1, 2013, 10:01 AM May 1, 2013, 9:37 AM

        PDF documents will be indexed.

        If you edit the "properties" they can have a title tag that works as well as <title>. </p> <p>They can rank in the SERPs like any other document. </p> <p>You can put links in them pointing back at your site and these links will pass pagerank. </p> <p>They accumulate pagerank and show greenbar. </p> <p>You can put "add to cart" and "view cart" buttons in them. </p> <p>You can give them rel=canonical or redirect them with htaccess if needed.</p> <p>You can give them the same template as your site if you want to put that work into them.</p> <p>There is no reason to avoid PDFs if they are the best choice for presenting your information.  You just need to get a mindset about using them creatively.</p></title>

        underscorelive 1 Reply Last reply May 1, 2013, 10:01 AM Reply Quote 3
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