How does Google treat chained 301 redirects?
-
I did the following two chained 301 redirects (A->B->C)
Plural to Singular to New Domain
A. http://domain1.com/filenames
B. http://domain1.com/filename
C. http://domain2.com/filename
To new domain without www and then back to origining domain
A. http://www.domain1.com/filename
B. http://domain2.com/filename
C. http://domain1.com/fifilename
How much link juicy will be rediectetoto URL C in above two scenarios?
-
From other blog posts and my also from own experience, you are losing approx 15% linkjuice for each 301 hop. Too many hops and Google will give up ...Matt Cutts recommended not having more than 2 or at the most 3 redirect hops for googebot to crawl.
-
Hi Bull, actually I don't recommend you to make a 100% accurate math on how much juice is lost, what you have to maintain clear is that this will make you lose value.
So, if you really need to make those redirects, try to reduce them to only one step, but, for ease of management if you REALLY need to create two steps redirects consider that you'll be losing the same value you'll be losing from one page linking to another and to other one (further reading here).
For page rank (juice) purposes 301 are treathed as links. However what I recommend you is after having put in place the generic redirect rules, identify your best traffic delivering pages and create an ad-hoc 301 for those ones, so you'll be sure those urls will receive least impact in that sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect from query string to new static page
If i want to create a redirect from a page where the slug ends like this "/?i=4839&mid=1000&id=41537" to a static, more SEO friendly slug like "/contact-us/", will a standard 301 redirect suffice? Thanks, Nails
Intermediate & Advanced SEO | | matt.nails0 -
(Urgent) losing traffic after 301 redirect
We face a seo problem of losing traffic after 301 redirect.We have used 301 redirect from a sub-domain url to main domain, after a few month, we discovered that the traffic in google is dropped 40% as well as yahoo dropped 50% without reason, we have updated sitemap already, but we cannot find any reason for the traffic dropped till now..The original url (more then 5000 links)https://app.example.com/ebook Redirected Urlhttps://www.example.com/ebookThank you for your help!
Intermediate & Advanced SEO | | yukung0 -
301 redirect to avoid duplicate content penalty
I have two websites with identical content. Haya and ethnic Both websites have similar products. I would like to get rid of ethniccode I have already started to de-index ethniccode. My question is, Will I get any SEO benefit or Will it be harmful if I 301 direct the below only URL’s https://www.ethniccode/salwar-kameez -> https://www.hayacreations/collections/salwar-kameez https://www.ethniccode/salwar-kameez/anarkali-suits - > https://www.hayacreations/collections/anarkali-suits
Intermediate & Advanced SEO | | riyaaaz0 -
How to get rid of two 301 redirects?
I have two 301s from http://www. to https://non-www version of my site. I wonder how can get rid of one so it will look like this: 301-200 instead of 301-301-200 All other combinations work fine and give me 301-200 status codes. Thank you very much!
Intermediate & Advanced SEO | | lovemozforever0 -
What if a 301 redirect is removed?
Suppose the following scenarios after a 301 redirects from source URL to targent URL is removed. 1. If source URL raises a 404 error, will target URL retained the link juice previously passed from source URL? 2. If source URL starts to show different content than what is showing on target URL, will the previously passed link juice be credited back to the source URL?
Intermediate & Advanced SEO | | Bull1350 -
Lost all ranking after site-wide 301 redirect
Hi all I did a complete site-wide 310 redirect about 3 weeks ago for a site that had consistently been in Pos 1-5 for my targeted keyword ("low glycemic foods"). I changed the domain from low-glycemic-foods-org to low-glycemic-diet.com because I thought that was a more appropriate title and thru my readings I believed that if I carefully followed the recommended procedures I would quickly regain my SERP. Webmaster tools is showing that I have over 800 inbound links - many from very trustworthy sources including .edu, etc BUT my home page is nowhere to be found for the keyword search "low glycemic diet". My Seomoz onpage SEO score is an "A" Any enlightenment would be much appreciated.
Intermediate & Advanced SEO | | veezer0 -
301 Redirect To Corresponding Link No Matter The URL?
Hey guys I have hosting on Host Gator with I believe an apache web server. I need a code to put in the HT ACCESS to redirect all WWW URL's to their corresponding http URL. I haven't been able to get a code to work. For example, http://www.mysite.org/page1.html -> http://mysite.org/page1.html , without having to redirect hundreds of pages individually Here is the format my server uses in the HT ACCESS file for 301 redirects. RewriteCond %{HTTP_HOST} ^mysite.org$ [OR] RewriteCond %{HTTP_HOST} ^www.mysite.org
Intermediate & Advanced SEO | | DustinX
$RewriteRule ^Electric-Pressure-Cookers.html$ "http://mysite.org/Pressure-Cookers.html" [R=301,L] Thanks0 -
What are the different tactics for getting ranked/ included in Google finance searches such as http://www.google.com/finance/company_news?q=NASDAQ:ADBE
I don't know what ranking factors they are using for this feed. The results vary greatly from a search done at google.com or google.com/news and google.com/finance I'm working with a website that regularly publishes finance-related news and currently gets traffic from google finance. I'm wondering what we can do to optimize our news articles to possibly show more prominently or more often. Thanks
Intermediate & Advanced SEO | | joemascaro0