Linkbuilding actions?
-
Hi there! My cliente has a website about a kitesurf camp and I'm trying to do the linkbuilding strategy. Some actions that I've carry out:
Looking for forums in which people talk about this issue and the services, trips and products the companies offer. The strategy of the company is to focus on the french, english and german market although its main market is in Spain. Are there any risks if we participate in out-of-spain forums? I mean regarding SEO. Should we benefit more from the spanish market in terms of SEO
Looking for websites that are willing to put or exchange a link in its site in order to gain more visibility (on our behalf). I guess this action is complicated. I doesn't depend on us.
Looking for well known directories in which I can anounce the services of this company. I've posted here about this before. Some tell me that is ok but doeesn't have enough relevancy to be present in the directories.
Looking for blogs of the "industry" that give us some insght and try to make any comment on them with a link to our site (if permitted and are followed link). We don't have the enough background in this issue to write a post on a blog or have our own blog to generate enough, freesh and up-to-date content about this topic.
I guess I'm missing something. Any suggestion about how could I lead the linkbuild strategy?
Thanks in advanced.
-
Thanks!
-
You could find opportunities for local linkbuilding like blogs that cover local activities. You could offer local bloggers a press pass to check out the camp for free which would encourage them to write about their experience.
Local newspaper sites often have a local event section where they highlight local events. If the camp is held on specific days you could submit it as an event for their event calendar.
If you hold the camp at a local address you can submit the business to local business directories like Yelp or CitySearch.
You could look at non-profits in your area and donate to them to be featured on their sponsors page. You could also donate a free pass for a non-profit auction in return for a link.
You can pay to be added to the directory of your local business organization. In the U.S., this is typically a local branch of the Chamber of Commerce.
-
thanks Gina. Very helpful answer. I'm just doing my first linkbuilng campaing and depending on the business model and the requirements and resources of the company this activity could be an authentic mess.
-
Other than finding site owners of good sites willing to include your link within the content on their site without an exchange, the kinds of links you are describing aren't really your best bet in terms of high quality links that will impact your standing. While these tactics aren't necessarily bad practice per se, they each have their cautions and they won't earn you especially potent links.
Watch out for the link exchange route- only do this within your niche with sites that have an indisputable relevance and connection to what your website is about. Forums are great to participate and learn in, and you stand to develop some strong relationships that way, but don't count on links within the forum to benefit your link portfolio. Same for blog comments even if they are follow links.
What is raising my curiosity the most here, is why your client has website in an industry she or he doesn't know enough about to create content? Is this a new business endeavor in a field they have yet to understand or participate in?
Here's my real answer to your questions:
It's not all about links. Having a successful business and website is about offering something of value.
My best suggestion is for you both to spend your time developing knowledge and confidence to write about kite surfing and related topics. Read like crazy. Research and learn. Gain knowledge and build opinions and a viewpoint to write from. You can write about related topics also- what are kite surfers interested in? Great locations for kite surfing, other related water sports, equipment, lessons, stories about kite surfing experiences, dolphins, beaches, dangers.....
Creating compelling and helpful content and publicizing it on your social accounts and anywhere else you can will give your readers an opportunity to share and link to your site is the way to earn quality links.
Hope this is helpful, Juan.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linkbuilding: Relevancy and Internal Linking
Hello, For linkbuilding, how important is relevancy and how is it calculated by Google? For specific context, we are interested in putting a scholarship campaign on our reference page (www.spanishdict.com/traductor), and were wondering how that will impact relevancy. Additionally, we were wondering the value of internal linking from one page to another. We want to get more links to our hubpage – Page A (www.spanishdict.com/traductor) but much of this interesting, relevant content lives on our blog page – Page B (ex: www.spanishdict.com/blog/traductor/el-gh-en-ingles/). What is the best way to handle this? Would it suffice to internal link from the blog page (Page B) to the page we actually want to get links to (Page A)? Or should we try to house this content on Page A? Thanks for your help!
Link Building | | CuriosityMedia0 -
Linkbuilding strategy.......depends on the market?
Hi there, I own a multilingual website. The main market is Spain but I have clients frum UK and France. In the linkbuilding strategy....should the links I obtein come from Spain (main market)? What's the point here? Thanks.
Link Building | | juanmiguelcr0 -
Are there content swap tools/forums for linkbuilding?
Anyone know any besides myblogguest? I have a pipeline of content at the moment and not enough distribution. I also have web properties that can take posts etc Cheers S
Link Building | | firstconversion0 -
How to have an internal call to action with an anchor that employs the correct internal linking practices?
I wanted to put a call to action in my internal profiles, but I'm not able to get out of the classic "check out" and "learn more" links. Right now the best copy I've been able to come up with is: <nickname>is using StyleJam for his web design portfolio - check out the benefits </nickname> Where "check out the benefits" is a link to my home page. I wanted to understand first of all how important this is, and second what techniques you use for internal calls to action. TIA.
Link Building | | ngw0 -
Linkbuilding on deep Blog pages
So I think I've got a good strategy going but wanted to get others feedback on it... I've been link building on a lot of blogs via reviews and giveaways. Frequently, these blogs give my posts limited exposure on the Home Page because the posts quickly get buried by new posts and eventually pushed off the home page to the "older posts" pages. Sometimes, reviews never even touche the home page because they live one level down on a "reviews" page which typically has 0 inbound links and low page authority. In these cases, I will use OSE to find the blog post with the strongest back link profile and request a link on that page instead. Typically, these posts are 2-3 years old so the bloggers are usually happy to give an old page some action. I'm a bit concerned though..Since these pages are frequently old, their content has not changed for years. Essentially, the pages have gone stale. Am I getting any benefit from these links? They typically have the 2nd best Page Authority on the Domain, but I'm wondering if the lack of fresh content kills all the value.
Link Building | | znotes0 -
Average time to see results after linkbuilding?
Hello everyone, I did some linkbuilding in the last few weeks, most of these links are already indexed by Google when i check their Google-cache. But i don't see any improvements in my own positions, despite my backlinks are really good. I'm now wondering, how long does it normally take to see position improvements after your linkbuilding? (Further the on page SEO is good and i'm regulary updating my website) Regards, Yannick
Link Building | | iwebdevnl0 -
Linkbuilding to development site
We're creating a new website for a client, and we have already started link building to the pages, including some deep landing pages. Currently the site is blocked from being indexed - we're just concerned that there may be issues when we launch the site as there will be a lot of links pointing towards the pages from day 1. Are we ok to continue link building?
Link Building | | aarondicks1 -
Linkbuilding URL Problem
Hi, I work for Perfectly Engraved. A lot of our links point to http://www.perfectlyengraved.co.uk/. However that address forwards to - http://www.perfectlyengraved.co.uk/ecommerce/scripts/default.htm. Should we ensure our links point to http://www.perfectlyengraved.co.uk/ecommerce/scripts/default.htm or does it not make difference? I've put our forwarding code below. <%@ Language=VBScript %> <% Option explicit Response.Buffer = true Response.Redirect "http://www.perfectlyengraved.co.uk/ecommerce/scripts/default.htm" %> Also, would it help if we did a 301 redirect from http://perfectlyengraved.co.uk/ecommerce/scripts/default.htm to http://www.perfectlyengraved.co.uk/ecommerce/scripts/default.htm? As both addresses for every page on our site return the page with or without www Thanks
Link Building | | Aardvark0