Will opening in a New Window pass all link juice?
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Hey guys,
We're in the middle of designing our core navigation for our new site, which will feature a blog. I want to make sure the blog is linked to from the main navigation to pass all of the link juice to it, but since it isn't the core feature of the site we want people to view, I don't want it to take attention away from other things.
Due to this I am thinking about giving it a main navigation link that opens in a new window. It would still be reachable from every page on the site, but it would allow users to view the blog in a new window rather than leaving the main site.
The blog will still be on the same domain in a domain.com/blog subfolder.
My question is... is this good practice? Will this pass the necessary link juice from our root domain to our blog, or will opening it in a new window detract from the value of the link?
Any other comments / issues with designing the navigation like this that I'm not thinking of would be appreciated!
Thanks
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Does anyone else have anything to add to this? I figured it wasn't a big deal. Just wanted to check. Am I missing anything before we go ahead and implement this feature into our site?
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Will opening in a New Window pass all link juice?
YES
There is not any direct SEO reason related to link juice why you should or should not present the page in a new window.
Your only consideration would be user preference.
If you plan to use the target="_blank" approach, I would suggest the target="_new" option as being preferred. Ann wrote a nice article on the topic:
http://www.searchenginejournal.com/when-not-to-use-target_blank-link-attribute/19924/
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