Site refuses to improve rankings. Can someone else put a set of eyes on this for me and see what I am missing?
-
Hello!
We've been successful with over 40 clients and getting them to great results in our industry, insurance. We recently acquired a new client who had an existing website with prior SEO results a very spammy blog and many spammy links. We've removed many of the blog articles and links using the Google Disavow Tool
We've been monitoring this site in a campaign on Moz, but we're seeing zero improvement week to week. Can someone put another set of eyes on this and see if we're simply just missing something? Results for all 30 of our tracked keywords, zero are in the top 50!
I would guess this was an algorithm penalty, but it has been 3 months now since we've made the changes and nothing is changing... not even a little bit! Any help/suggestions would be GREATLY appreciated.
Thank you and enjoy Labor Day weekend!
-
Look at all these tips! Thanks for taking so much time to very clearly outline a plan of attack. Some items have been completed above like local listings and Facebook we updated weekly, but your other points are great. Like you said, time to roll up the sleeves! This is an ultra-competitive market. Thanks so much!
-
Thanks for taking the time to respond. We'll clean up the page URLs. Agree... could be a bit spammy looking! We'll also work on getting more better links. Million dollar question, any suggestions for quick link building strategies? We'll push out a couple press releases and have done many local directory listings...
-
Thank you so much for the response. You always take time to review my questions and it is very much appreciated. We were working on launching an entirely new site for him, so that's why we had the duplicate content... nice catch! We shut the other site down to see if this was possibly impacting the site.
-
Both Egol and Ricky have pointed out major some failings - duplicate content and lack of links.
But I ask other than cleansing links what else are you doing for them besides tracking them on MOZ?
Here are a few more things that shout to Google that this domain is a flash in the pan:- domain expires in six months
- reference to a favicon that doesn't load
- social is weak - last G+ post 4/22/2013, only 4 have them in a circle. last tweet 4/22, only 23 FB likes, no post since 4/22
- is there a XML sitemap?
- only local listing I could find was on <cite>www.placesforward.com</cite>
- no schema.org markup for address and location
- unclaimed on Yelp.com - claim them and get reviews (and on Google places)
Google maps returns 8,970 results for insurance near Las Vegas, NV - lots of competition here you need to get them to stand out
First solid link I would procure for them would be one from the LV chamber of commerce. then Henderson, and Boulder City and other local CCs.
Develop some good national link bait - a top ten list built around LV and insurance would be a good start - with some humor. Then top ten things that stay in Vegas that are insurable...
Time to roll up the sleeves and get to work...
-
#1 problem=Almost NO quality links pointing to your site. I know that content marketing is great, but I would reference Rand's recent whiteboard Friday regarding hitting the ground building links. Competitive link mining would be my number one go to here!
Also, I'd do some more research into your on-page grades, looks like you may be cluttering for too many keyword combinations on a few of the pages. I would also try to shorten your url's, they look a bit on the spammy side. Since you don't have much link equity built up, it shouldn't be a problem
Im having a similar problem with a client right now and it's killing me! Best of luck
-
A quick check seems to indicate that most of the articles on this site have been published on other websites. Just an example....
http://www.lasvegasbestinsurance.com/insurance/renters-insurance-las-vegas/
http://rusteration.com/insurance/renters-insurance-las-vegas/
I looked at several pages and the content of each was published verbatim on at least one other site, sometimes on may other sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google push down for not ranking top for branded keywords?
Hi all, Usually websites rank for their branded keywords. Some times third party websites takeover the websites for branded keywords. If there are more number of such queries where website is not ranking (top) for branded keywords, Google push down website in overall rankings? Any correlation? Thanks
Algorithm Updates | | vtmoz0 -
Why does this website rank so well?
We've just taken on a new client who wants to rank well for 'Emergency dentist' related keywords in the London area and they have identified a website that they would like to compete with rankings wise. www.valedental.com I've done a backlink analysis with Open Site explorer and it says that the domain only has 2 inbound links? I've also done a who-is lookup and the domain was only registered in December 2012. Any idea why it is ranking so well for 'emergency dentist' 'emergency dentists' 'emergency dentist london' 'dental emergencies' (when searched for in the london area) thanks in advance for any help Marcus
Algorithm Updates | | dentaldesign0 -
What would you recommend i do to improve my rankings?
I am looking for some advice as to what I need to do to improve my rankings? website: www.funktiongolf.co.uk Thanks Ben
Algorithm Updates | | funktiongolf0 -
Did anyone else notice a DA Drop this week?
I have our site + 4 other competitors' sites in my SEOmoz campaigns and all of the DA's dropped by 1 or 2 points. Has anyone else noticed a drop this week? Two months ago, all of these websites also went down 1 or 2 DA points, then some of them came back up a point the next month. What's going on? Thanks
Algorithm Updates | | pbhatt0 -
Monthly Searches in Rankings Tab
Hi everyone, I'm pretty new to SEOMoz, so my apologies if this is a very obvious question. I'm trying to find out how to do a report that shows both the ranking of my keywords as well as the monthly searches in Google or the other search engines. Is there an option for this? Thanks in advance!
Algorithm Updates | | seoppc20120 -
Organic Rank Volitility
Does anyone else see their organic rankings fluctuating wildly. I have been tracking a few key keywords by literaly typing them in each morning and looking at results. The pages I have been doing this for where without any doubt affected by Penguin as you can see the huge drop in traffic directly correlated to the Pegnuin deployment. What is strange is one day these phrases will be on page one position 3 and two days later but on page3 to 5 or not ranked. Four days later back on page 1. These are wild fluctuations so it appears to me that I am observing Penguin tweaking ? Just wish the tweaking would stop on one of the days were our phases for this particular site are on page one. Most people would check rankings weekly, monthly or quarter and would not perhaps be observing these crazy swings? Thought?
Algorithm Updates | | freestone0 -
Will signing up for Google Places affect my national rankings
OK, Here is a question which I can't find but think people have thought about. I would like to know others opinion. I have had a site that ranks well under generic national keyword terms. (not geographically specific) Its a small website, only 10 pages. We get 85% of our business from online applications. These applications come from all over the united states.Our SERP rankings generate 70% of all our traffic. My question is this: we operate in a state where we don't do business. We are a virtual business. Should I sign up for google places? Will It hurt my national SERP rankings?
Algorithm Updates | | FidelityOne0 -
Ranking Tracking Tool Not Accurate?
Is google still updating the algo on a daily basis or for the most part are you other mozzers seeing your rankings stick? I ask because the rank tracking software I use locally on my laptop shows me inaccurate rankings, as well as the SEOMOZ tool (which was just updates yesterday). I am not sure why this is happening, but as of yesterday I lost four page one rankings, which I didn't deserve anyway, and was apparently a fluke until they did the PR update. So I dont mind, but I am curious if they are still tweaking on a daily basis or if its safe to continue link building. I dont want them to make another change and have it affect my rankings in a negative way.
Algorithm Updates | | getbigyadig0