How to approach link building/content in my weight loss coaching niche in a large scale way
-
Hello,
I run a weight loss coaching business, bobweikel.com
that is in it's early stages. I'm still working on making it graphically appealing
I want to increase my number of national clients - it's coaching done over the phone or skype.
I'm needing help analyzing my niche, specifically
keywords, article content topics, link building tactics.
I want to put a lot of time into it. Eventually I want to scale it up and hire other weight loss coaches and even SEO help.
How do I get this dream going through gaining national clients online? There's not much traffic locally.
I'm enough of an authority that, with enough time, I can create kickass content on the topics of weight loss and also the topic of NLP (NLP is the type of coaching I do, but it's little known)
I'd like to add 5 best-of-the-web articles and a blog.
Looking for advice. Would like to dream big.
Tools I normally use (though I'm open to anything): OSE, Link Prospector, Excel Pivot Tables, Buzzstream, iPhone 5S video camera with tripod, youtube video embed, keyword discovery
-
I completely agree with Remus' suggestion about changing the focus of your site and making it personal about you. From an inbound marketing perspective, I would work hard at making a site that is visually appealing and engenders trust from the visitors. While keywords are important, get away from simply listing them on a page. There are so many people interested in getting help with weight loss, that I would think that you could start engaging on social channels. The key will be to stand out - like Remus said. Look for forums or Facebook groups dedicated to weight loss, but be patient, don't go in an start posting links to your site. Be helpful. Answer questions. The kinds of questions people ask in those settings are a great source of potential keywords to build website content and blog posts around.
-
Hi Bob,
Great job you're doing! I'm certain you will be able to help a lot of people.
I have some suggestions that could help you bring it to the next level. They are more like core/concept ideas:
- Focus more on you - at a personal level
Right now the website looks more like a business - Bob provides... Bob has hundreds of hours... has helped so many thousands of people... Bob has dedicated ... I would make it more personal. I would focus to grab the user's attention with:
I belive in... this is why I do it... and try to gather an audience around me who believes the same.
There's nothing wrong with the current approach. But I think it will be very hard to get a snowballing effect and grow it to the next level. I know that you already mention beliefs there - which is good - but it's done more like the "corporate way". After a quick look over the website there's nothing actually sticking into my mind. There's a bit about NPL, weightloss, and an actual example. I know you have a lot of experience, you just have to rethink how to present it - and make it stick.
If you want to dream big - I think that this 3 books will help you a lot - Made to Stick: Why Some Ideas Survive and Others Die - by Chip Heath, Dan Heath, Start With Why by Simon Sinek and Linchpin by Seth Godin.
- Use the story
Great stories succeed because they are able to capture the imagination of large or important audiences (I will let you guess who said this - not my quote). With so much experience you must have a lot of stories. Start using them, they will help you a lot!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why competitors rank with no content & filters
We're investing a lot in on-page content and creating categories/sub categories to target relevant keywords. Although it seems competitors with high domain authorities are clearly dominating in the SERPs and the pages have NO content. They are literally filters that create landing pages. For example when you search "Kaydian Beds", Debenhams rank below the manufacturer with just a filtered page, this page has not been optimised with content to target the keywords, only the META title changes depending on the chosen filter. Link: http://www.debenhams.com/furniture/beds/kaydian Our link: https://kontenta.co.uk/brands/kaydian-beds.html This is very frustrating as quality content should beat pages with little or no content, we will spend some time and get some inbound links to the page to try boost the rankings but does anyone have any similar experiences with anything like this?
Competitive Research | | Jseddon921 -
Historical domain analysis & competitive link analysis
Hi. I have a problem with the analysis of my campaign and specialy with the historical domain and the competitive link. I don't see any upgrade since july. Thank you for your help. A.Reille
Competitive Research | | Alex750 -
What's the difference between 'external links' and 'linking domains to this domain' in my report?
I'm looking at a competitor analysis report. The number provided for 'external links' is 150. The number for 'external links to this domain' is 4860 and 'linking domains to this domain' is 232. What are the differences between these numbers?
Competitive Research | | lthompsonon0 -
External Links Massive Drop
In Google Webmaster Tools I have well over 1000 links. Now I appreciate that this will vary a lot compared to Open Site Explorer but that's showing just 45. Previously, before the last OSE update on the 28th I had 182 links so this is a big drop. My competitors use similar software (vbulletin forum) and have all increased in links and my actual links haven't dropped at all according to Google Wemaster Tools.) My MozRank has dropped a lot, as has the authority and trust. I know this is only a guide but it's very frustrating. My PageRank has also dissapeared (although was only 1 a month or two ago) so really not sure what's going on. Does anyone have any ideas. I haven't done anything that would penalise me in Google, just some tweaking of certain pages to try and help relevance and rankings. Cheers.
Competitive Research | | Optimise0 -
Page Linking Root Domains vs Root Domain Linking Root Domains
Hi all, I am new on seomoz and I am not getting which is the difference between "Page Linking Root Domains" and "Root Domain Linking Root Domains". Could anyone please give me a clear explanation? An example would be excellent. Thank you Christine.
Competitive Research | | Cristina-Candin0 -
Why are links not being added to my Domain Authority
I have just compared my domain authority with competitors and I can see that they are outscoring me on links from YouTube etc. Even though I have same set-up with regard YouTube and Squidoo etc and am also featured on Dmoz... these are not being added to my domain authority. Any ideas?
Competitive Research | | manedog0 -
In Open Site Explorer, what does it mean when a linking page does not contain any reference to the URl entered?
When running Open Site Explorer on a particular URL, I get a list of linking pages. Many of these pages have a high Page Authority. I am assuming that this is a list of pages that presumably link to the URL I entered. First, is this correct? Next, when I click on an entry in the list I don't see any reference to the URL on the page, even viewing the page source. What does this mean and why is the link in the list?
Competitive Research | | jkenyon1