New .TLD domains - SEO Value?
-
Hi all,
I see that a new wave of domains are to be released soon. We are not talking or 1 or 2 new extensions, but more like 700 new extensions on a TLD level.
What's your views on their SEO value?
thanks!
-
There's no difference, SEO-wise, between domain.com and domain.___ (insert your flavor here, .xxx, .info, .ws, .travel, etc). No search engine considers any TLD to be better than another (not even coveted .edu and .gov).
Some things I do expect to see, tho
- Phising explosion - Hey, you have a complaint listed against you on ebay.web. Hurry and get it fixed!
- A massive spike in exact match domains and generic terms
- Branding is about to be a LOT harder. Previously, it wasn't too hard to police things. If you owned a .com you could kinda fend off the pretenders. There weren't too many TLDs to choose from and people aren't as likely to be fooled by a .ws as they are a .net. But now? You can be moz.web and host your own Whiteboard Fridays! Sure, Moz has an army of lawyers and will probably legally pile drive you into the ground but if 100 people did that... Yikes to the legal bills. How close can you get to someone using the same domain in a different TLD before it infringes on your identity? Something tells me it going to be left up to the courts to sort that one out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hotel SEO, 3-pack & Search Console: How to get the right data and how to improve CTR?
Hey guys, I've been working with some hotels and I feel like there are some specific issues which need special solutions.
Algorithm Updates | | Maggiathor
Maybe some of you also work for hotels and face similar problems. Question 1: Google "forces" 3-packs impressions to OTAs like booking.com via Hotel Ads. You basically have a big blue "book now" button and a small little website button. This ends up basically leading to CTRs below 1% despite a 1-3 Position. Is there any way to improve the organic CTR? Of course we use hotel ads, but they offer bad analytics AND we basically pay for our SEO-Performance. Question 2: Search console doesn't specify wether or not a impression comes from 3-Pack or the rest of the organic results, which basically leads to a average position which says nothing. It's hard to evaluate the performance of meta-titles and texts, because the ctr is also mixed. What would be a better way to get this data or do you think google will change this in some time (new search console doesn't offer this). Question 3: Hotel Rankings are dominated by OTAs, Meta-Searchers and BIg Chains. Has anyone experience in SEO for smaller, family owned Hotels? Any tricks how to get a steady traffic source outside of brand results? Hope there are some travel experts in here 🙂0 -
Are SEO Friendly URLS Less Important Now That Google Is Indexing Breadcrumb Markup?
Hi Moz Community and staffers, Would appreciate your thoughts on the following question: **Are SEO friendly URLS less important now that Google is indexing breadcrumb markup in both desktop and mobile search? ** Background that inspired the question: Our ecommerce platform's out of the box functionality has very limited "friendly url" settings and would need some development work to setup an alias for more friendly URLS. Meanwhile, the breadcrumb markup is implemented correctly and indexed so it seems there's no longer an argument for improved CTR with SEO friendly URLS . With that said I'm having a hard time justifying the URL investment, as well as the 301 redirect mapping we would need to setup, and am wondering if more friendly URLs would lead to a significant increase in rankings for level of effort? Sidenote: We already rank well for non-brand and branded searches since we are brand manufacturer with an ecommerce presence. Our breadcrumbs are much cleaner & concise than our URL structure. Here are a couple examples. Category URL: http://www.mysite.com/browse/category1/subcat2/subcat3/_/N-7th
Algorithm Updates | | jessekanman
Breadcrumb: www.mysite.com > category1 > subcat2 > subcat3 Product URL: http://www.mysite.com/product/product-name/_/R-133456E112
Breadcrumb: www.mysite.com > category1 > subcat2 > subcat3 > product name The "categories" contain actual keywords just hiding them here in the example. According to my devs they can't get rid of the "_" but could possible replace it with a letter. Also they said it's an easier fix to make the URLs always lower case. Lastly some of our product URLS contain non-standard characters in the product name like "." and "," which is also a simpler fix according to my developers. Looking forward to your thoughts on the topic! Jesse0 -
SEO for mobile sites?
Let's say I have an ecommerce site and it has a separate theme via device detection. So I may even have different content on the pages. So for example, on desktop, on mysite.com/flowers I have a video about flowers. But on mobile, I have 10 000 words of text. Will this page rank better for people searching via mobile? Will google give different search rankings, based on desktop vs. mobile? Or how is Google calculating this? Are there any good mobile SEO tips or a knowhow base?
Algorithm Updates | | JaanMSonberg0 -
What is this new feature on Google?
Hey everyone, I typed "Vancouver Colleges" into Google and this new feature came up which I have never seen. It displays popular schools. Could someone tell me what this is called? And how do I get our college on here? Thank you! 4hnT7bV.png
Algorithm Updates | | jhinchcliffe0 -
Active Domain Resale?
Hi, Someone I know has just been offered a domain name by http://activedomainresale.com/. Is anyone familiar with this company? They're offering the non-hyphenated domain name (the person I know has the same domain name except with a hyphen) for a one-time fee of $49, payable through paypal or a credit card. When we contacted customer support by email (they did respond quickly), the email came from a different domain - directpremiumdomains.com. Has anyone had any experience with this? If it's legit, it seems like it could be a good opportunity to get the non-hyphenated URL but I'm concerned that it might be a scam. Thanks in advance! Carolina
Algorithm Updates | | csmm0 -
How long does it take for a new website to start showing in the SERP'S
I launched my website about 6 weeks ago. It was indexed fairly quickly. But it is not showing up in the Google SERP. I did do the on page SEO and followed the best practise's for my website. I have also been checking webmaster tools and it tells me that there is no errors with my site. I also ran it through the seomoz on page seo analyzer and again no real big issues. According to seomoz I had 1 duplicate content issue with my blog posts, which i corrected. I understand it takes some time, but any ideas of how much time? And f.y.i it's a Canadian website. So it should be a lot easier to rank as well. Could my site be caught in the Google 'sandbox effect' ? Any thoughts on this would be greatly appreciated.
Algorithm Updates | | CurtCarroll0 -
Google spitting out old data as new alerts
Am I just unlucky or are others seeing this too? I have several google alerts. For the past 6 months, google keeps sending crap along with good stuff. its a bit like their search results. There are three types of Alerts they send that I'm not impressed with. 1. Alerts that are from unintelligible splogs that take real news stories and rewrite them with unintelligible garbage that makes no sense at all. Sometimes, they serve up new alerts from the same splogs I saw several months ago, that I felt sure they would have zapped by now. 2. Old stories, that have been around for months. I just received one that was from January, from TechDirt, a big site that must get a huge amount of attention from google. 3. Irrelevant stories because they love to show how smart they are by splitting my alert keyword text into multiple words, but it gives useless results. This is the kind of stuff that crappy search engines like AltaVista used to do. Is google reverting to the childhood of search with all these changes?
Algorithm Updates | | loopyal0 -
New Blog Post Ranking Fluctuation
I wrote a recent blog post on Friday. It was indexed and ranked on the first page on Monday. On Wednesday, it was nowhere to be found. I noticed that, after a few more recent posts, it was on page two of my blog. So I expanded my results so that it was back on my first page. Today, it is back on the first page - same spot as before. Was that my problem, or could it be something else I am unaware of?
Algorithm Updates | | BMac540