Anyone Think AdWords Campaigns Hurt Organic CTRs, Decreasing Organic Rankings?
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Hi All,
It seems like just about everyone agrees that AdWords campaigns and SEO campaigns bring additional value when used in conjunction (increasing Impressions, Clicks, Conversions, etc.), but has anyone considered AdWords performance harming organic rankings by decreasing engagement metrics?
I've been searching for studies, blog posts, investigations, etc. this morning and haven't been able to find anyone discussing this specific idea. Personally, I think decreased engagement for organic results would be relatively evenly distributed among those results, making engagement drops relative and thus nullifying their impact on rankings.
Any other ideas out there? Thanks!
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Hello,
If you are searching for studies about this topic then here is a very good paper you have to read. It's named Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads
http://research.google.com/pubs/pub37731.html
I have read it a few times, there are some interesting findings in it. Try to extract the facts and maybe then draw your own conclusion. And just after this read their conclusion!
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I have ran a lot of AdWord campaigns and I've never seen any impact on my organic placements. I've heard people talk about this before but I've never seen a negative cause and effect between the two search models.
David
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