How cloudflare might affect "rank juice" on numerous domains due to limited IP range?
-
We have implemented quite a few large websites onto cloudflare and have been very happy with our results. Since this has been successful so far, we have been considering putting some other companies on CL as well, but have some concerns due to the structure of their business and related websites.
The companies run multiple networks of technology, review, news, and informational websites. All have good content (Almost all unique to each website) and rankings currently, but if implemented to cloudflare, would be sharing DNS and most likely IP's with eachother. Raising a concern of google reducing their link juice because it would be detected as if it was coming from the same server, such as people used to do for their blog farms.
For example, they might be tasked to write an article on XYZ company's new product. A unique article would be generated for 5-10 websites, all with unique, informative, valid and relevant content to each domain; Including links, be it direct or contextual, to the XYZ product or website URL. To clarify, so there is no confusion...each article is relevant to its website...
technology website- artciel about the engineering of xyz product
business website - How xyz product is affecting the market or stock price
howto website - How the xyz product is properly usedCurrently all sites are on different IP's and servers due to their size, but if routed through cloudflare, will Google simply detect this as duplicate linking efforts or some type of "black hat" effort since its coming from cloudflare?
If yes, is there a way to prevent this while still using CL?
If no, why and how is this different than someone doing this to trick google?Thank you in advance! I look forward to some informative answers.
-
Thank you for some great information! I am reading it over now!
The concern is not necessarily the page rank or da of the actual sites with the content linking to the other site, but that google might reduce or diminish the link juice of the actual links since they would likely detected as originating from the same server.
It might be 5-10 websites, original content...but not really something we can "test and see"
Thank you again!
-
For a small number of sites I would not be concerned, but if you are worried, Try Microsoft Azure you get a unique ip for each website and they are very cheap with a great interface.
-
Response updated
-
Where did you get that information for all sites being on different IP's? I ask because 3 of the sites we are using for some clients all are coming from the same IP or the same c block or range.
A better question might be if there is a way to ensure they are served from different IP's since we cannot risk it.
Side note, I am waiting for a response from CL as well and will post their info if relevant.
thanks!
-
UPDATED/CLARIFICATION: Responding to your comment "Currently all sites are on different IP's and servers due to their size."
Your server IP addresses (A Records) will stay unique/same. The IP is masked by Cloudflare's Anycast using different IP addresses across the world, depending where used can be identical or in similar range. They cache static content with a short expiry time; for non-cached content their servers proxy through requests to the actual server then forward to a user.
See http://www.quora.com/CloudFlare/How-does-CloudFlare-work for a detailed response from CloudFlare's CEO to a similar question.
Now Google "should" first of all understand how Cloudflare works as a CDN just like it does with other similar CDNs and security platforms.
Does Google care about same IPs no, unless there are spammy neighbors using it:
“… there was recently a discussion on a NANOG (North American Network Operators Group) email list about virtual hosting vs. dedicated IP addresses. They were commenting on the misconception that having multiple sites hosted on the same IP address will in some way affect the PageRanks of those sites. There is no PageRank difference whatsoever between these two cases (virtual hosting vs. a dedicated IP).” Cutts Blog
Should Google figure this out and be able to differentiate the Cloudflare masking yes. But has Google been found with incorrectly diagnosing spam yes, with probably less complex issues to Cloudflare. The question may be do you want to take the risk, or partial risk as you can actually use your own DNS and cloudflare (paid version) again hoping assuming Google will understand.
Hope this helps, curious as to how Cloudflare will respond to this, so please update. But as an SEO'r it would depend how much risk you want to take in this case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why My Website's Rank still in Millions
I am getting enough Traffic on my website on best weed killer on affiliate but Moz still showing its Rank in millions. What would be the best strategy to improve the rankings.???
White Hat / Black Hat SEO | | sarahelen0 -
Backlink from same domain but different subdomain? any juice here?
will i be able to get the link juice from the same domain but different subdomain, if I have a backlink lets say there is a website, which is featuring my topic on multiple subdomains any benefit? or it will be considered one link?
White Hat / Black Hat SEO | | maria-cooper90 -
SEMrush vs GA rankings drop since February and December 2018?
I am wondering if someone can help me understand what's going on with our site. We had a 50% drop in the number of keywords ranking from February 2018 to October in SEMrush. Looking at SEMrush, I am actually seeing a drop after 2/208 with many competitor's sites as well. We saw moderate improvement in November, but around December 6th, we started seeing a decline the number of keywords ranking again. In Google Analytics, there was a 10-15% drop in traffic after February 2018, which recovered September to December, but since early December, there is a drop again. In GWT, I am seeing something similar to analytics with impressions and clicks. We have done some SEO the past couple of years, but we have taken care to do things white-hat so as not to incur a penalty. We have also invested in writing content for our blog on a regular basis. Any thoughts?
White Hat / Black Hat SEO | | kekepeche0 -
Want to Remove numbers from Old Post URL - Will it effect its Ranking?
Hi. I have a number of posts that are ranking in google for several keywords. However the URLs contain numbers, for example 2011, 2014 and 35. I want to remove these numbers to make the URLs more updated. If I use the 301 redirect for old URL to the new one, will I retain the same ranking for these blogposts Or it can effect the ranking. Does anyone have tried this in the past? I would like to get your opinion on this. Thanks in advance.
White Hat / Black Hat SEO | | techmaish0 -
Competitor Bad Practice SEO Still Ranking Well But Why ?
Moz Friends, A very close competitor have always been challenging for similar competitive keywords. We seem to have the advantage for alot of long tail keywords but on one of the higher traffic relevant keywords they seem to do well. I really struggle to understand why, particularly with the back links they use Just my thoughts and notes on the two: Our Page Better written text content (Maybe slightly written to for experienced target audience but we are working on simplifying things) Good Clear site URL structure and navigation for usability Fresh content updates Mobile optimized Reasonable page speeds Good on-page optimization Good back links from industry influences Competitor Page Negatives Site structure and URL's are inconsistent and messy Lower quality content site wide They use tried and tested on page optimization methods like Keyword spamming, Bold Keywords,Underlining Keywords (Sarcasm) Terrible back links, all directories and free article submission sites (Seriously take a look) Less focused on page optimization Not mobile optimized Most of the rest of the sites carry on the same sort of differences, Engine: www.google.co.uk Keyword: Sound level meters **Our Page: **www.cirrusresearch.co.uk/products/sound-level-meters/ **Competitor Page: **www.pulsarinstruments.com/product-information/Sound-Level-Meter.html Any feedback would be greatly appreciated please, i am really struggling to get my head around this Thanks James
White Hat / Black Hat SEO | | Antony_Towle1 -
Our ranking as not returned after penalty, Why?
Hi, We have had a Google action against us for over a year. After many "SEO Company's" we found someone who help us remove (December 2013) the action. Which was due to our bad back link profile. We have 100% improved our content for our website, as Google has requested. We are active within social media, we add relevant content to our blog and we clean up our desk after we finish work 🙂 After looking at Moz tools we have great results, sometimes even better than our competitors. But we are still not getting or improving on our traffic, if anything its decreasing. Is anyone else in the same position? or has anyone recovered from a similar situation? Josh
White Hat / Black Hat SEO | | JoshuaKersh0 -
Hits in H1 will improve ranking by regular crawling ?
Hello ! I was wondering if it's a good idea to keep the "Hits" in the H1 ? http://www.ibremarketing.com/item/netapp-e5400-storage-system.html Will Google come to check regularly the update (new information if I'm right) or if he will not like the idea to come back just for hits update. As I have very good results on this part of the website, I do not want to take any risk. Thanks a lot !
White Hat / Black Hat SEO | | AymanH0 -
Redirect n domain to one
What happen when I redirect301 10 domain to one? I have 10 domain with ave Page Authority=45 and Domain Authority 60 and want to increase my new domain by redirect them. is it right or wrong?
White Hat / Black Hat SEO | | vahidafshari450