How Do I Track AdCenter Keyword Data in Google Analytics?
-
Like everyone else, I am looking for new ways to gather as much keyword data as I can in the wake of the dreaded (not provided) epidemic. This question focuses on keyword data from Paid Search. We all know this is very simple with AdWords because the data is right there in Google Analytics. MSN adCenter, however, is a different story as these parameters need to be added to the end of each destination URL. Here are the parameters I'm using:
utm_source=Bing&utm_medium=cpc&utm_term={QueryString}&utm_content={AdID}&utm_campaign=Leads
Everything is working well with the exception of {QueryString} which is returning nothing. I would really like to solve this issue because I do not have the time to add specific parameters for each keyword in all of my campaigns. Any advice would be greatly appreciated!
-
Hey, sorry for not getting back to you quickly!
I currently use {keyword} instead of {querystring} in my bing parameters because I'm sending the information to Google, and I know that Keyword works already from using it in AdWords. Try this and let me know if you see anything change!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
Top of funnel google ads campaign not hardly converting, why?
Hi, I really hope someone can help me with this. I'm running two search ad campaigns and a google shopping campaign in google ads. The search campaigns are targeting top-of-funnel keywords as the business doesn't have universally known collections which everyone would search for so they are just unique to my business. So the campaigns are driving traffic but really converting whereas google shopping is converting because searchers are looking for particular products so they're lower down the funnel closer to aking a purchase decision. I feel I've optimised the campaign well and for the most part, most keywords have 7/10 quality score. The landing page seems fine. However, our offering wasn't as strong as competitors so we've offered a discount the same as them to compete. Since I started google ads we have nearly doubled our monthly revenue and the product types targeted in campaigns have increased in quantity sold so it seems it's having an effect but the campaigns aren't showing a good performance. Does anyone have any suggestions or input that could help me? I looked at first interaction attribution model and even there it's not performing well which makes this even more difficult to resolve. I'm thinking I should enable USER id feature in Google analytics so i can track signed in users across devices which may then help attribute sales to paid search channel as I saw in search console that the keyword that generates the most traffic to the site is our brand name and we're not a well-known brand so makes me think they may be starting their buyer's journey on a work computer on their mobile and finishing on their computer at home as an example. However, I don't believe this will be the main cause or solution as I would only have data for signed in users which still won't give me the full picture. Also if the campaign is optimised effectively but conversions are minimal could not having many conversions affect quality score? If someone can help or provide me with a different perspective it would be much appreciated. Please let me know if I need to clarify or explain further. I hope I've made myself clear. Thanks, T
Paid Search Marketing | | TZ19820 -
Special Characters in Negative Keywords in Ads
Howdy, fellow mozzers, I came across this weird suggestion in my Bing account (screenshot link: https://dmitrii-regexseo.tinytake.com/tt/NDY3OTc5NF8xNDgyMzY4OA) It almost that the dollar sign in the negative keyword is acting like a wildcard character, or being disregarded completely. I did some tests, it seems that in Google Ads that is not happening. Does anyone have an idea if this is normal behavior? I have never seen this before.
Paid Search Marketing | | DmitriiK0 -
3 domains, Same keywords targeting - Best way of managing this?
Hi, I manage 3 domains and am just about to start doing some Branded PPC (to start with) to promote these the problem is that that 2 of the domains sell the exactly same products under the same brand names. What is the most efficient way of setting this up. Obviously by setting up separate accounts and using the MCC I can manage the accounts accordingly, but i am going to be increasing my competition for my own brand terms. As far as i am aware google is not happy with you mixing 2 domains in one account? We also sell our products via a wholesale channel so there is competition with other competitors as well. The 3 sites is slightly different so has less overlap and its not until we hit generic terms that there is some form of competition, between site but i am not worried about this. Can you help? Regards Ben
Paid Search Marketing | | benjmoz0 -
Does anyone have any analytics for programmatic mobile advertising?
With reports like Business Insiders Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know (http://www.businessinsider.com/the-of-programmatic-ad-buying-on-mobile-2013-11), I'm starting to wonder if this is really an effective marketing vehicle. Personally, I avoid mobile ads like the plague when I'm on my smartphone and most ads look to me like poorly targeted junk, but I could be way off. If you've tried it out, I'd love to know what the post-click behavior is on programmatic mobile ads. Do your mobile visitors convert on any level? Is there any ROI data you could reference?
Paid Search Marketing | | MeghanS0 -
Changing Adwords campaign titles still mess up Analytics data?
Recently, Google announced an update in de Google Analytics Adwords integration that should wield out the ancient trouble caused by changing your campaign titles in Adwords. http://analytics.blogspot.nl/2013/07/new-adwords-integration-platform.html?utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer&utm_content=buffer6bfb4 Two months have passed, but I still see double entries for the same campaign after a (minor) title change. Are they still busy rolling out the update to all Analytics account or is there something wrong with our Adwords<>Analytics integration? What's your experience? iO9Vafz.png?1
Paid Search Marketing | | RBO0 -
Bought domains to some of my best keywords. What should I do?
So I work in a very niche industry and compete very well with Google PPC. I was recently able to acquire domains of keywords that drive almost 40% of all our paid traffic and quite a bit of organic traffic as well. The problem is that these keyword domains carry no authority (obviously because i just bought them). Would i be best served to just do redirects with these names to my current site(s)? Or i was also thinking about setting up independent blog sites that would link back to my main site. I' was also thinking of changing the domains of my paid google ads to align with the recently acquired links.... Thanks in advance for your help!
Paid Search Marketing | | ckonicek0 -
Google Ads not showing
Hello, I am having some trouble with my google adwords. I decided to split my existing campaign into two campaigns, one for customers in the UK and one for the rest of the world. The keywords are the same - only the message is different. i.e. Tractor Parts Free UK shipping on Tractor parts mysite.com/tractor-parts & Tractor Parts Fast shipping to Europe from the UK mysite.com/Tractor-Parts According to Google Adwords my UK campaign has had no impressions and no clicks. However if I search for one of the keywords it appears in the search results with the UK text. Anyone got any ideas?
Paid Search Marketing | | DavidLenehan0