Schema.org
-
Hola
Is there any consensus as yet as to whether people plan to use schema.org as the content markup standard rather than RDFa and microformats? There are some arguments flying around about the benefits and disbenefits, but the pragmatic answer to this question IMHO lies in how many people take this up rather than any arguments on what is best.
Thanks to any and all who reply.
Thanks
Neil
-
I agree that the answer lies in how many people take it up.
I think that one of the biggest deciding factors is going to be how easy the most popular CMS's make integrating this. If WordPress can get this done natively, for instance, a way to write a post and, via dropdown, select what type of data each line/paragraph is? I think that'd be huge, and it would explode.
Personally, I've always been interested in getting Google's rich snippets to appear. I think it can have a huge influence on clickthroughs. And, I think that schema.org indicates that such content will become more and more commonplace. I've managed to get it to happen for one site, which had the majority of its content focused on recipes. We definitely saw an uptick in traffic without a ranking change.
I'll be continuing to keep my eye on it, at first glance it seems like a huge task. In the end, I think it will definitely be something that we add into our work. The big search engine's partnering on this is too hard to ignore.
-
I believe the below thread has your answers.
Google is moving full steam ahead and has already converted some major sites.
"we’ve already worked with several sites to markup their pages, including The New York Times, The Washington Post, CNET, Entertainment Weekly, The New Yorker and others. In addition, we’ve taken the extra step to add this markup to everything hosted by YouTube and Blogger. In the future, both platforms will automatically include this markup when you publish content."
http://googlewebmastercentral.blogspot.com/2011/06/authorship-markup-and-web-search.html
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema for Plastic Surgery Procedure
Hi, i am doing Schema and don't know what type of property i should use for treatments like liposuction or botox or stuff like that. Would you use MedicalProcedure Markup? Thanks for helping me.
Algorithm Updates | | individualmarketing0 -
Schema Markup for property list
My Client has a Real Estate directory with many landing pages for specific properties and locations, example: https://www.laguiainmobiliaria.com.mx/casas-en-venta-queretaro/ This landing page is a list of New Houses in Queretaro. The properties appear dynamically, because this landing pages works trough a WP Query. So the list changes every week. We are preparing each listing to have a Product Markup as trulia. But what would be the appropiate markup for the list of properties? An itemlist markup seems imposible because the list is dynamical, so maybe Markup as an article? in the description: List of houses in Queretaro?
Algorithm Updates | | Trazo1 -
Events Schema
Hey all, I'm looking to use some schema to publicise an upcoming event. I can't make any sense of the Schema website for this section (http://schema.org/event). Can anyone help with drafting some schema? Or point me to an illustration of an example? Cheers, Rhys
Algorithm Updates | | SwanseaMedicine0 -
Schema Mark up - Product Listing Pages
Hi I know you can add product schema to a product page, but can you add mark up to a product listing/category page? If so, which one would you use? I saw the item list mark up but didn't think this was relevant. Thank you
Algorithm Updates | | BeckyKey0 -
Knowledge Graph Not Showing Up after Schema Implementation
Hello all, We implemented schema markup for the knowledge graph last month on our main business site and as per structured data testing tool, it's placed correctly but till now Google is not showing up. What could be the reasons?
Algorithm Updates | | fam-Properties0 -
Did .org vs. .com SEO importance recently changed?
I have seen previous answers in the Forum about this subject but Google has seemed to have again changed the playing surface. Within the past 30 days, we have seen a huge spike in organic search returns seeming to favor .org as domain authorities. Has anyone else noticed this shift and is it just coincidence or worth factoring in? If it is a shift, will Google punish those that have .org but have used.com previously for switching the redirects to serve .org first? Thanks, Jim
Algorithm Updates | | jimmyzig0 -
Does Schema.org markup create a conflict with Power Reviews' standard microformat markup for e-commerce product pages?
Does anyone have experience implementing Schema.org markup on e-commerce websites that are already using Power Reviews (now Bazaar)? In Google's documentation they say that it's generally not a good idea to use two types of semantic markup for the same item (reviews in this case), but I wouldn't think that there would be a problem marking up other items on the page with Schema such as price, stock status, etc... Anyone care to provide some insight? Also in a related topic, have you all noticed that Google has really dialed back the frequency in which they display rich snippets for product searches? A few weeks ago the site that I'm referring to had hundreds of products that were displaying snippets, now it seems that only about 10% (roughly) of them are still showing. Thanks everybody.
Algorithm Updates | | BrianCC0 -
Has anyone starting using schema.org?
On the 3rd June 2011 Google announced that they are going to start using Schema. Do you think this will change the way search engines find content, from briefly looking at Schema I'm concerned that the proposed tags could just turn into another keyword meta tag and be abused. Have you started using this tags yet and have you noticed a difference?
Algorithm Updates | | Seaward-Group0