How better can we compare with a competitor ?
-
We were ranking 1st to 5th spot for the keyword, "PSD to Joomla Template"
for this page,
http://www.qubesys.com/psd-to-joomla-template/ for last 2 years! But since last 6 months, we are getting like 0 traffic to this page and absolutely no leads. We just tried to compare with a ranking competitor who has been on top for last 7-8 months already,
www.joomla6teen.com/Convert-PSD-to-Joomla-Template.html
I just compared it with my page,
I see our page wins in PAGE METRICS , but falls in SUB DOMAIN AND ROOT DOMAIN Metrics . Whats that ?
How do we know, what all things we need to improve at ?
-
Run a "Full Report" to see more metrics. Here's a screenshot: http://static.seomoz.org/uploads/run-full-serp-report.jpg
-
Hi Cyrus,
Thanks for your reply! Here is my input :
1. In the SERP Analysis tool, it only shows the rank and view details shows page and domain authority. How else can we compare the metrics to see the space to improve ?
2. No such google penalty message from google to us. I checked Google Webmaster Tools > Site Messages.
-
Hi Monali,
Root domain and subdomain metrics are definitely important. While I can't tell you what Google is using to rank your page, it's definitely worth reading about.
http://moz.com/learn/seo/domain-authority
One good way to see where your competitor is beating you is to run a "Full Report" using the SERP Analysis tool (run the full report after you run the basic report) This should give you an overview of where your competitor is beating you on certain metrics.
Also, you may be right that you've been hit with a Penguin like penalty. In this case, it may be worth it to clean up any bad links you have. If you've received any penalty messages via Google Webmaster Tools, then following this process up with disavowing any remaining links and filing a reconsideration request would be in order.
And keep building good content and earning good links!
Best of luck with your SEO. - Cyrus
-
So you mean, more the links coming to root domain is good ?
I dont think so!
The only reason I see is, our page was manually tried to rank like by submitting to websites and directories and thus it has affected. I think, we need to remove every link out there by requesting and then we should be good to go.
-
You probably have more links pointing to your PAGE, but your competitor probably has more links pointing to their DOMAIN.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why our competitor has bigger DA?
I just compare our website www.simpletranslation.com with one of our competitor www.straker.com.au and their DA is much better than ours even we have more external backlinks. Can somebody explain me why? We worked really hard on new content on our blog and did few guest posts and instead of see some results on increasing of our DA our DA went down in last 2 months and I have no idea why.
Competitive Research | | Lukas-ST0 -
My competitor's sneaky link building technique
Hi, I can't figure out how my competitor seems to fit four invisible nav menus into her home page. If you view her page source and type "/about" for example, it shows five examples of the text linking to her "about" page. But four of them can't be located on the web page (they are hidden). How does she do this? She basically has four duplicate links that are counted for SEO but can't be seen on the webpage. address: http:// camilla peffer.com. au/ Any ideas?
Competitive Research | | SleekCopy0 -
How can I estimate annual traffic for this deep link?
I need to estimate the traffic patterns for the last year at a minimum...preferably 2 or 3 years for this deep link: http://www.amazon.com/Boating-Water-Sports-Outdoors/b/ref=sa_menu_btwt?ie=UTF8&node=3421331 I have ran a url comparison in open site explorer against amazon.com but want to put some traffic estimates around this. Is there a tool in moz to do this?
Competitive Research | | mm9161570 -
Confused about sites ranking when compared to each other
I'm looking at the keyword "snow guards" for two competitor websites: snogem dot com (SG) snoshield dot com (SS) I've been watching these two for about 4 months. SG stays in the top 5 SERPs consistently, while SS bounces around from 15-20 on Google. I've looked at the competitive link comparison and SS appears to have a much better link profile when it comes to DA. Page specific metrics in OSE show SS with a higher mozrank, moztrust, internal followed links, linking root domains, total linking root domains, and linking C Blocks. It appears to me that SG has many more links, but their links seem to be many site wide exact match keyword links, and paid for advertisements on a major site in the metal roofing industry. Honestly the linking profile of SG surprises me that they rank so much higher than SS after the Panda/Penguin updates. I have two questions: 1. When competing against these sites, should I model SG's link profile? I'm nervous to because of my previous statement thinking they will get hit with Panda/Penguin like updates. 2. What would it take to bounce SS to competing with SG on the first page? Is the number of links the only thing this site is missing, or is there something else to focus on.
Competitive Research | | kadesmith0 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0 -
How do i improve my site's google ranking against my competitors?
the searches that i would like to improve my ranking on are
Competitive Research | | oswaldjr
st kitts real estate
nevis real estate
st kitts and nevis real estate. my website is www.sknlistings.com0 -
How can I add more than 3 competitors
Is there some way to add more than 3 competitors to the tool to benchmark against?
Competitive Research | | lockwoodl1 -
How can I estimate a domain's overall organic search traffic - any tools?
Most of my analysis revolves around looking at rankings for specific keyword phrases that I've identified as important/relevant. But it'd be nice to be able to look at a domain and get a sense for how much organic traffic they get overall. If they're not ranking for the keywords I'm researching but have a lot of organic traffic that would be a nice signal to me that they are probably targeting other phrases more or have a big brand presence or something. Any suggestions? Thanks! Jeff Gibson
Competitive Research | | jeff.gibson0