NoFollow tag for external links: Good or bad?
-
I have a few sites that have tens of thousands of links on them (most of them are sourcing images that happen to be external links).
I know that it's a good thing to externally link to reputable sources, but is it smart to place the nofollow tag on ALL external links? I'm sure there is a good chance that external links from posts from years ago are pointing to sites that may now be penalized. I feel as though nofollowing all the external links could come off as unnatural.
What are the pros and cons of placing the nofollow tag on ALL external links, and also if I leave it as is and don't put the nofollow tag on them.
Thanks.
-
I don't think nofollowing lots of links would be unnatural, as it doesn't strike me as a quick "hack" to boost your rankings. If nofollow was taken off lots of links then that might be something Google would pay attention to as PageRank would then be passed to these links.
If you can't endorse / trust the links then nofollowing them is what Google recommends:
https://support.google.com/webmasters/answer/96569?hl=en&ref_topic=2371375
If you want to be extremely cautious then you could add nofollow to the links on some of the websites, and see if anything bad happens before doing the rest.
George
-
102,
No harm is going to come to your site if you nofollow all of those. If there's some likelihood that a good many of those links are pointing to sites that are penalized and I had to do all or nothing, I'd nofollow all of them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Links & Possible Duplicate Content
Hello, I have a website which from February 6 is keep losing positions. I have not received any manual actions in the Search Console. However I have read the following article a few weeks ago and it look a lot with my case: https://www.seroundtable.com/google-cut-down-on-similar-content-pages-25223.html I noticed that google has remove from indexing 44 out of the 182 pages of my website. The pages that have been removed can be considered as similar like the website that is mentioned in the article above. The problem is that there are about 100 pages that are similar to these. It is about pages that describe the cabins of various cruise ships, that contain one picture and one sentence of max 10 words. So, in terms of humans this is not duplicate content but what about the engine, having in mind that sometimes that little sentence can be the same? And let’s say that I remove all these pages and present the cabin details in one page, instead of 15 for example, dynamically and that reduces that size of the website from 180 pages to 50 or so, how will this affect the SEO concerning the internal links issue? Thank you for your help.
White Hat / Black Hat SEO | | Tz_Seo0 -
Backlinks in Footer - The good, the bad, the ugly.
I tried adding onto a question already listed, however that question stayed where it was and didn't go anywhere close to somewhere others would see it, since it was from 2012. I have a competitor who is completely new, just popped onto the SERPs in December 2015. Now I've wondered how they jumped up so fast without really much in the way of user content. Upon researching them, I saw they have 200 backlinks but 160 of them are from their parent company, and of all places coming from the footer of their parent company. So they get all of the pages of that domain, as backlinks. Everything I've read has told me not to do this, it's going to harm the site bad if anything will discount the links. I'm in no way interested in doing what they did, even if it resulted in page 1 ( which it has done for them ), since I believe that it's only a matter of time, and once that time comes, it won't be a 3 month recovery, it might be worse. What do you all think? My question or discussion is why hasn't this site been penalized yet, will they be penalized and if not, why wouldn't they be? **What is the good, bad and ugly of backlinks in the footer: ** Good Bad Ugly
White Hat / Black Hat SEO | | Deacyde0 -
Do Wikipedia links add value?
Do Wikipedia pages/links add any value to your website and SEO? We are not an advertiser or seller of products, whereas we help people with planning so say I add an external link from an established page relevant to our service, will we get penalised by Wikipedia? Or is it worth setting up a page about our company, similar to say - the BBC with an external link? Thanks!
White Hat / Black Hat SEO | | Jaybeamer0 -
Asynchronous loading of product prices bad for SEO?
We are currently looking into improving our TTFB on our ecommerce site. A huge improvement would be to asynchronously load the product prices on the product list pages. The product detail page – on which the product is ordered- will be left untouched. The idea is that all content like product data, images and other static content is sent to the browser first(first byte). The product prices depend on a set of user variables like delivery location, vat inclusive/exclusive,… etc. So they would requested via an ajax call to reduce the TTFB. My question is whether google considers this as black hat SEO or not?
White Hat / Black Hat SEO | | jef22200 -
When to NOT USE the disavow link tool
Im not here to say this is concrete and should never do this, and please if you disagree with me then lets discuss. One of the biggest things out there today especially after the second wave of Penguin (2.0) is the fear striken web masters who run straight to the disavow tool after they have been hit with Penguin or noticed a drop shortly after. I had a friend who's site who never felt the effects of Penguin 1.0 and thought everything was peachy. Then P2.0 hit and his rankings dropped of the map. I got a call from him that night and he was desperately asking me for help to review his site and guess what might have happened. He then tells me the first thing he did was compile a list of websites back linking to him that might be the issue and create his disavow list and submitted it. I asked him "How long did you research these sites before you came the conclusion they were the problem?" He Said "About an hour" Then I asked him "Did you receive a message in your Google Webmaster Tools about unnatural linking?" He Said "No" I said "Then why are you disavowing anything?" He Said "Um.......I don't understand what you are saying?" In reading articles, forums and even here in the Moz Q/A I tend to think there is some misconceptions about the disavow tool from Google that do not seem to be clearly explained. Some of my findings with the tool and when to use it is purely based on logic IMO. Let me explain When to NOT use the tool If you spent an hour reviewing your back link profile and you are to eager to wait any longer to upload your list. Unless you have less than 20 root domains linking to you, you should spend a lot more than an hour reviewing your back link profile You DID NOT receive a message from GWT informing you that you had some "unnatural" links Ill explain later If you spend a very short amount of time reviewing your back link profile. Did not look at each individual site linking to you and every link that exists, then you might be using it WAY TO SOON. The last thing you want to do is disavow a link that actually might be helping you. Take the time to really look at each link and ask your self this question (Straight from the Google Guidelines) "A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee" Studying your back link profile We all know when we have cheated. Im sure 99.9% of all of us can admit to it at one point. Most of the time I can find back links from sites and look right at the owner and ask him or her "You placed this back link didn't you?" I can see the guilt immediately in their eyes 🙂 Remember not ALL back links you generate are bad or wrong because you own the site. You need to ask yourself "Was this link necessary and does it apply to the topic at hand?", "Was it relevant?" and most important "Is this going to help other users?". These are some questions you can ask yourself before each link you place. You DID NOT receive a message about unnatural linking This is were I think the most confusing takes place (and please explain to me if I am wrong on this). If you did not receive a message in GWT about unnatural linking, then we can safely say that Google does not think you contain any "fishy" spammy links in which they have determined to be of a spammy nature. So if you did not receive any message yet your rankings dropped, then what could it be? Well it's still your back links that most likely did it, but its more likely the "value" of previous links that hold less or no value at all anymore. So obviously when this value drops, so does your rank. So what do I do? Build more quality links....and watch you rankings come back 🙂
White Hat / Black Hat SEO | | cbielich1 -
Link Building Plan Need some tips
Okay so I want to start focusing on SEO for my Web design company and I have been reading and reading and am now working on my off-page optimization and have some questions. My words are competitive words and a few of them are finally increasing to top 500 and a few in top 100. My current MozRank for my domain is 2.28, but my mozbar shows my homepage to be MozRank to be 3.35 Link Building Plan -Around 50 Directory submissions to high PR directories and high MozRank domains Free listings Paid Listings -3-5 articles written for guest posts Around 25 Local Business directories such as brownbook.net, whitepages, etc -Around 20 dofollow forum profile creation and backlinks from signatures -Squidioo Lens Creation( I will be creating high quality content related my website which would be web design, internet marketing, seo services.) -Hubpages Creation My question is should the content used on squidioo be 100% original, like can I post the content to other directories as well? -Article Directories Okay so from what I've read this is method doesn't really give much benefit with the recent updates, is this true or should I still at least submit some articles to article directories. I am also confused wouldn't distributing your articles to article directories be considered duplicate content? 20-25 Blog Comments on related blogs that support dofollow blog commenting, also will build some nofollow blog comment links for link diversity
White Hat / Black Hat SEO | | azokaei0 -
Feedback on link building idea
We came up with this idea at work for a client but before I initiate it I was wanting to get feedback on if this would be considered whitehat and alright to use. It is for an ecommerce site. On the order confirmation and thank you page (not email cause they are on some old system that does not send out emails) we are wanting to put a thank you for your order message and continue with a statement about how they can save money on future purchases with a link that takes them to a page with info on how to do so. That new page will have info about linking to the site from a blog or website. And will say if you link back to us and send us an email with that link as proof we will give you a promo code for your next purchase. Is this alright?
White Hat / Black Hat SEO | | webfeatseo0 -
How Can I Check Competitors Linking Profile?
If I'm looking for weak points in my competitors linking structure, how can I use Open Site Explorer to do that? In other words, I'm not sure how to use Open Site Explorer? Zane
White Hat / Black Hat SEO | | Springboks0