Understanding Onsite Elements and Moz's Onpage Grader
-
I'm currently helping a friend with his website. One of the pages I am targeting for his business is: http://stalbansdentist.com.au/dentist-cairnlea/
The main keyword this page is targeting will be "dentist cairnlea" (Cairnlea is a suburb near Melbourne, Australia)
To perfect onsite optimization, I've used the Moz Onpage Grader. Generally, its straightforward, but I have encountered some issues...
- Appropriate Use of Rel Canonical
The page does have the following tag: <link rel="<a class="attribute-value">canonical</a>" href="http://stalbansdentist.com.au/dentist-cairnlea/" />. I thought this would suffice. What exactly do I need to do to fix this critical problem?
- Appropriate Characters in the URL
I don't understand this one. The URL has completely appropriate characters. Why does Moz Onpage Grader insist that URLs here need to be appropriated?
- No More Than One H1 Tag
There appears to be only one H1 tag on this page. Is Moz just wrong on this one or perhaps a little delayed? There were 2 H1 tags before one was deleted and a recheck done with this problem remaining on Moz's onsite check.
Any assistance here on these 3 points and just understanding the Moz Onpage grader would be appreciated!
-
Thanks heaps Dan, really appreciate it!
Made most of the fixes you've prescribed and will do the others. Content is unique on each page, however thin and lacking substantive value... certainly requires some more work. The Onpage Grader also eventually seems to have caught up and no longer displays non-problems as problems as it did initially. Looks like I just needed to give it some time upon making a remedy.
A few quick questions if I could trouble you to answer them. You've been extremely helpful already though and gone well above your call of duty so don't worry if you're too busy.
-
What do you think is the best way to approach a location-based campaign that targets different localities? Is it a good idea to create a different location page for each location targeted?
-
You've suggested to make the title tag - Dental Care in Cairnlea - Family Dental Care. However, how detrimental would that be for targeted keywords like "Orthodontist Cairnlea" or "Fillings Cairnlea" if it were to be targeted on that page? Is Google smart enough to know that Dental care covers the wide array of dental services like fillings braces, orthodontist etc. and so a broad descriptive title tag is most effective? Specific targeted keywords like "Orthodonist Cairnlea" are then considered highly related or a subset and therefore, are not extensively affected, so long as the keyword (eg Orthodonist Cairnlea) is appropriately prevalent in body content?
-
Do you think the Moz Onpage Grader places too much value on keywords appearing a number of times in body content, when some thought leaders claim that Google is moving away from this as a key metric?
Just answer if you have the time.
Thanks abundantly.
-
-
Hey There
I would probably focus on "bigger things" - for example
Unless these pages are all super unique/add value aside from just having different town names, it's not the best practice to have thin/overlapping content;
- http://stalbansdentist.com.au/dentist-st-albans
- http://stalbansdentist.com.au/dentist-burnside
- http://stalbansdentist.com.au/dentist-cairnlea
- ...etc
Also, when crawling the site I found example placeholder content like;
- http://stalbansdentist.com.au/a-monk-walks-his-path/
- http://stalbansdentist.com.au/a-stylish-stud/
- http://stalbansdentist.com.au/hip-young-woman/
- ...etc
You may want to delete those
Onto the questions;
- I'm not sure what Moz is seeing wrong with the canonical, it looks good.
- This one seems fine to me as well.
- There are 2 H1's currently - see this --> http://screencast.com/t/qRBG5jbW3EYx
Also, the titles are a little long / keyword stuffed;
Dentist Cairnlea, Dental Care, Braces Fillings, Orthodontist Dentistry | Family Dental Care
Maybe make that something like;
Dental Care in Cairnlea - Family Dental Care
-
-
You`ve done everything right - as you can see there is a green hook next to that issue and if you "mouse-over" the little "i" next to contributing factor then you can read that you only need to take care of unchecked items...
-
see 1
-
here is something to do in case there is nothing wrong from the point of the report of the on-page grader... I have to take a closer look on that
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Limit MOZ crawl rate on Shopify or when you don't have access to robots.txt
Hello. I'm wondering if there is a way to control the crawl rate of MOZ on our site. It is hosted on Shopify which does not allow any kind of control over the robots.txt file to add a rule like this: User-Agent: rogerbot Crawl-Delay: 5 Due to this, we get a lot of 430 error codes -mainly on our products- and this certainly would prevent MOZ from getting the full picture of our shop. Can we rely on MOZ's data when critical pages are not being crawled due to 430 errors? Is there any alternative to fix this? Thanks
Moz Bar | | AllAboutShapewear2 -
Moz Rankings vs DuckDuckGo
Hello, So we have a client that’s only interested in a handful of keywords. We would like track his rankings through a Moz Campaign but he currently uses Duck Duck Go to check them. Strictly from an accuracy perspective (and not necessarily added features like Mobile Rankings) is there any arguments we could use to convert them to Moz? If not we will let them know but any input would be appreciated. Looking forward to hearing from all of you! Thank you in advance for the help. Best,
Moz Bar | | Ben-R0 -
Moz Crawl Report Increase in Errors?
Has anyone else noticed a huge increase over the past couple weeks in crawl issues in their dashboards? Without being able to see historical data week over week, I can't tell what's been added. Is this some update with the tool? I'm not seeing any health issues with this feature on the Moz Health page, it just seems strange that I'm seeing this across all our accounts.
Moz Bar | | WWWSEO0 -
Https address has different result that http in Page Optimization Score toll in Moz PRO
The following url
Moz Bar | | TrueluxGroup
https://www.whichledlight.com/t/gu10-led-bulbs has (100 score for keyword 'GU10 LED')
has different on page opmisation score results to
http://www.whichledlight.com/t/gu10-led-bulbs (73 score for keyword 'GU10 LED') Anyone know if we've set something up wrong?
Also, is this even something to worry about, does google treat them differently? We're using the Page Optimisation Tool in Moz Pro ** UPDATE ** It's worth mentioning we are using emberjs, so the website is a single page application.
We use prerender to render the pages for google.0 -
On Page Grader inconsistent
Why does the on page grader not update it's grades based on the other factors, other then the title tag. i.e. I can have the keyword 'burger' in H1 tags, the URL, ALT attributes, in the body text a couple times and in the meta section of the site and receive an F grade from the on page grader, but as soon as I add the word 'burger' to the title I receive an A grade. Is there a reason why the only factor that has that influence is the title tag, and why is it that a keyword for a page cant get say a B or C grade if it has the other factors covered (i.e. they have a tick next to them) but not the title tag? Cheers Again
Moz Bar | | sharpleaddesign0 -
Moz reporting for C-Blocking
Hey Mozers, I see Moz has a reporting tool for C-blocking and for november I had 330. Does this mean 330 Ip addresses came from the same location in the month of november?
Moz Bar | | rpaiva1 -
Does anyone else have issues with Moz's keyword search volume tool for Google's search engine?
It will show the search volume for Bing even when Google is selected. Then, if you select Bing, you'll get the same data as it shows for when you selected "google". So basically, this tool does not work for Google's search engine. Or it is most likely not a reliable way to perform keyword research. Anyone else notice this? Does Moz even offer a way to submit a support ticket to get this fixed?
Moz Bar | | ShokIdeaGroup1 -
Does anyone have a good article or video on how to read the SEO MOZ crawl report column by column?
I am trying to find a good how-to on how to read and analyze each column of the SEO MOZ crawl report, specifically, the excel sheet it allows you to export. What I'm really trying to get to the bottom of is what the "Yes" indiciates under rel-cononical. If it says "yes," does this mean that the link in question has been canonoicalized?
Moz Bar | | armcwill0