Add Cyber Monday Terms To Keyword List Effectively
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For example, if I sell widgets and I want my ads to appear for "cyber Monday widget deals"
If I add "Cyber Monday" I'll come up for every search related to cyber Monday. The alternative seems to be putting every possible word combination in such as...
blue widget cyber Monday deals
red widget cyber Monday sale
cyber Monday yellow widget
big widgets cyber Monday for sale
etc.As you can see there are almost an infinite number of possibilities there making it unfeasible without doing something programmatically such as...
X = Widget Descriptor (empty is a possible value)
ie: big, red, green, blue, fast, slowY = Widget Synonym (plural considered possible value)
ie: widget, widgets, wiggy-whatZ = Deal Synonym (empty is a possible value)
ie: deal, sale, promotion, promoQuery Structures...
X Y Cyber Monday Z
Cyber Monday Z X Y
etc.Is there some kind of query match I'm missing as an alternative to this programmatic brute force method? How have you guys executed this?
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There is no need to do all those variations in keyword order if you are using broad, or modified broad match keywords. The ordering of the keywords do not matter for broad or modified broad, so you only need one query structure.
e.g X Y Cyber Monday Z and Cyber Monday Z X Y will BOTH get triggered by the BMM (broad match modified) kw: +X +Y +Z +Cyber +Monday.
It may not even be necessary to include Z in the query pattern but that all depends on impression volume.
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