Update content or create a new page for a year related blog post?
-
I have a page called 'video statistics 2013' which ranks really well for video stat searches and drives in a lot of traffic to the site. Am I best to just change the title etc to 2014 and update the content, or create a totally new page?
The page has 2013 in the URL as well which may be a problem for just updating?
-
Thanks Mike, will adopt this approach. Appreciate your help.
-
Thanks Keri, this sounds like a very good idea! Thanks for taking time to help me.
-
Thanks
-
Yes very helpful, thanks for taking time to respond to this question, much appreciated!
-
I agree with Federico and Keri. Don't shoot yourself in the foot by removing the old info just to make it a 2014 post when you can keep the old post (which is still very relevant for its year) and have a new post that will be relevant for its year as well. Plus the idea from Keri is a good way to organize them together, increase user time on site, and could help to lower bounce rates.
-
Why not have a page and directory structure called /video-statistics, and put the most current year there. When the next year's stats come, put the previous year on its own page and link to it.That way, you're building links consistently to the most current version of the page.
-
I would say that You should keep this Page as it is and Enjoy all the Traffic. But If you really Want to create a New Page with 2014 then Just Create a New Page and 301 this old version to the New One!!
Thanks
-
The stats in the page are from 2013, if you are going to present stats for 2014, then create a new page. You only need to update when the content becomes irrelevant, but for those stats, they will still be relevant in 10 years, they are "stats from 2013".
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Implementing AMP pages on WordPress blog
Hey Moz Users, Has anyone tried using the WordPress plugin for AMP pages on their blog yet? Here's the link to it: https://wordpress.org/plugins/amp/. The implementation seems pretty straightforward but since there will be an AMP and a mobile friendly version of the posts on my blog I'm worried it will create a lot of duplicate content issues. I've seen a lot of articles pointing to a rel canonical tag that can be used to fix this situation. Not sure if I'm going to have an AMP version of all the posts on my blog, so this seems like it would be a pain to place the tag manually on specific pages with the AMP version only. Has anyone tried this plugin and what have you done to fix this duplicate content issue? Thanks
Intermediate & Advanced SEO | | znotes0 -
Thin Content to Quality Content
How should i modify content from thin to high quality content. Somehow i realized that my pages where targetted keywords didn't had the keyword density lost a massive ranking after the last update whereas all pages which had the keyword density are ranking good. But my concern is all pages which are ranking good had all the keyword in a single statement like. Get ABC pens, ABC pencils, ABC colors, etc. at the end of a 300 word content describing ABC. Whereas the pages which dropped the rankings had a single keyword repeated just twice in a 500 word article. Can this be the reason for a massive drop. Should i add the single statement like the one which is there on pages ranking good? Is it good to add just a single line once the page is indexed or do i need to get a fresh content once again along with a sentence of keyword i mentioned above?
Intermediate & Advanced SEO | | welcomecure1 -
After Server Migration - Crawling Gets slow and Dynamic Pages wherein Content changes are not getting Updated
Hello, I have just performed doing server migration 2 days back All's well with traffic moved to new servers But somehow - it seems that w.r.t previous host that on submitting a new article - it was getting indexed in minutes. Now even after submitting page for indexing - its taking bit of time in coming to Search Engines and some pages wherein content is daily updated - despite submitting for indexing - changes are not getting reflected Site name is - http://www.mycarhelpline.com Have checked in robots, meta tags, url structure - all remains well intact. No unknown errors reports through Google webmaster Could someone advise - is it normal - due to name server and ip address change and expect to correct it automatically or am i missing something Kindly advise in . Thanks
Intermediate & Advanced SEO | | Modi0 -
New Domain VS New Page Backlink?
Assuming you've already got a link from:
Intermediate & Advanced SEO | | Sam.at.Moz
sitea.com/page1 (Moz domain rank 55, Moz page rank 30) You have two choices for another link: 1. Another link on the same domain but a new page:
sitea.com/page2 (Moz domain rank 55, Moz page rank 30) 2. A link on a new domain but with a lesser domain & page rank
siteb.com/page1 (Moz domain rank 30, Moz page rank 20) Assuming you have no other links to your site - both sites are relevant to your industry, both 5 years old, both have the same number of visitors/external links/ads and the content and anchor text remains the same. Which will have a bigger impact on SERP movements? Sam0 -
Duplicate Page Content / Titles Help
Hi guys, My SEOmoz crawl diagnostics throw up thousands of Dup Page Content / Title errors which are mostly from the forum attached to my website. In-particular it's the forum user's profiles that are causing the issue, below is a sample of the URLs that are being penalised: http://www.mywebsite.com/subfolder/myforum/pop_profile.asp?mode=display&id=1308 I thought that by adding - http://www.mywebsite.com/subfolder/myforum/pop_profile.asp to my robots.txt file under 'Ignore' would cause the bots to overlook the thousands of profile pages but the latest SEOmoz crawl still picks them up. My question is, how can I get the bots to ignore these profile pages (they don't contain any useful content) and how much will this be affecting my rankings (bearing in mind I have thousands of errors for dup content and dup page titles). Thanks guys Gareth
Intermediate & Advanced SEO | | gaz33420 -
How do I create a strategy to get rid of dupe content pages but still keep the SEO juice?
We have about 30,000 pages that are variations of "<product-type>prices/<type-of-thing>/<city><state "<="" p=""></state></city></type-of-thing></product-type> These pages are bringing us lots of free conversions because when somebody searches for this exact phrase for their city/state, they are pretty low-funnel. The problem that we are running into is that the pages are showing up as dupe content. One solution we were discussing is to 301-redirect or canonical all the city-state pages back to jus tthe "<type of="" thing="">" level, and then create really solid unique content for the few hundred pages we would have at that point.</type> My concern is this. I still want to rank for the city-state because as I look through our best-converting search-terms, they nearly always have the city-state in the search term, so the search is some variation of " <product-type><type of="" thing=""><city><state>"</state></city></type></product-type> One thing we thought about doing is dynamically changing the meta-data & headers to add the city-state info there. Are there other potential solutions to this?
Intermediate & Advanced SEO | | editabletext0 -
Posting new PDF. How to Keep Google Happy?
Posting new PDF. Is there anything beyond maintaining the PDF metadata, filename and URL I need to do to keep its current top ten search ranking on Google for a specific generic noun which it currently ranks for? Many thanks ahead of time for your help.
Intermediate & Advanced SEO | | nabarro0 -
301 Redirect or Canonical Tag or Leave Them Alone? Different Pages - Similar Content
We currently have 3 different versions of our State Business-for-Sale listings pages - the versions are: **Version 1 -- Preferred Version: ** http://www.businessbroker.net/State/California-Businesses_For_Sale.aspx Title = California Business for Sale Ads - California Businesses for Sale & Business Brokers - Sell a Business on Business Broker Version 2: http://www.businessbroker.net/Businesses_For_Sale-State-California.aspx Title = California Business for Sale | 3124 California Businesses for Sale | BusinessBroker.net Version 3: http://www.businessbroker.net/listings/business_for_sale_california.ihtml Title = California Businesses for Sale at BusinessBroker.net - California Business for Sale While the page titles and meta data are a bit different, the bulk of the page content (which is the listings rendered) are identical. We were wondering if it would make good sense to either (A) 301 redirect Versions 2 and 3 to the preferred Version 1 page or (B) put Canonical Tags on Versions 2 and 3 labeling Version 1 as the preferred version. We have this issue for all 50 U.S. States -- I've mentioned California here but the same applies for Alabama through Wyoming - same issue. Given that there are 3 different flavors and all are showing up in the Search Results -- some on the same 1st page of results -- which probably is a good thing for now -- should we do a 301 redirect or a Canonical Tag on Versions 2 and 3? Seems like with Google cracking down on duplicate content, it might be wise to be proactive. Any thoughts or suggestions would be greatly appreciated! Thanks. Matt M
Intermediate & Advanced SEO | | MWM37720