Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is it ok to use H1 tags in breadcrumbs?
-
A client has an e-commerce site and she doesn't want a page title on the products page. She has breadcrumbs though. Her website developer suggests putting the H1 on the breadcrumbs.
So: products> Gifts > picture frame with h1 tags round the word "picture frame".
Is this ok to do? Or is it a bad thing for SEO purposes?
Thanks
-
I'd just swap it. Make the breadcrumbs H2 (or just regular paragraph text) and product title H1 on the product pages. Having the same text for H1 & H2 should be fine, just don't keyword stuff.
-
Generally speaking, if that's the only H1 tag that is going to be on the page, then it should be just fine. I would style the text so that it looks appropriate for the page and looks like the rest of the breadcrumb text on the page. An alternative would be to select another location, such as the sidebar somewhere towards the top of the page, and include a heading as an H1.
-
Thanks Oleg. There is a product title and a description underneath. The product title is an H2 tag. Is it ok to have a H1 and H2 tag saying the same thing i.e. "picture frame"?
On the category pages e.g. "gifts" I can see that it might be ok to have the H1 breadcrumbs becuase there are no other words, but on the product pages there is the opportunity to use the product name as an H1 but at the moment it is an H2 tag and the H1 tag is in the breadcrumbs. Should this be changed or is it ok?
THanks
-
If that is the only place where "Picture frame" appears on the page, then yes.
Usually, ecommerce sites have the product title within the product section (where you can view images, description, add to cart, etc) and that is what should have the H1 tag.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hidden H1 Tag on Image
Hi, In the page I'm working on, I encountered an tag in an image, rather than in a text form. Do you think it's an issue when it comes to SEO?
Technical SEO | | nerdieb
What do you suggest I should do if there is an issue? Keen to hear from you!0 -
Create Page Titles from H1 using Yoast?
I'm working on a site that has 280 blog posts that have either been migrated from an old CMS site or created on the Dev version of the new WordPress site. We've written 280 unique meta descriptions so they don't truncate but it there a quick way I can export the current H1s and then import them into Yoast so they are set as the Page Titles? I've written unique Page Titles and meta descriptions for all the Service and Products page and just want a way to speed up the blog posts as their H1s are really good and what I would use as Page Titles anyway. Any help, greatly appreciated!
Technical SEO | | Marketing_Today0 -
Title Tag vs. H1 / H2
OK, Title tag, no problem, it's the SEO juice, appears on SERP, etc. Got it. But I'm reading up on H1 and getting conflicting bits of information ... Only use H1 once? H1 is crucial for SERP Use H1s for subheads Google almost never looks past H2 for relevance So say I've got a blog post with three sections ... do I use H1 three times (or does Google think you're playing them ...) Or do I create a "big" H1 subhead and then use H2s? Or just use all H2s because H1s are scary? 🙂 I frequently use subheads, it would seem weird to me to have one a font size bigger than another, but of course I can adjust that in settings ... Thoughts? Lisa
Technical SEO | | ChristianRubio0 -
The Mysterious Case of Pagination, Canonical Tags
Hey guys, My head explodes when I think of this problem. So I will leave it to you guys to find a solution... My root domain (xxx.com) runs on WordPress platform. I use Yoast SEO plugin. The next page of root domain -- page/2/ -- has been canonicalized to the same page -- page/2/ points to page/2/ for example. The page/2/ and remaining pages also have this rel tags: I have also added "noindex,follow" to page/2/ and further -- Yoast does this automatically. Note: Yoast plugin also adds canonical to page/2/...page/3/ automatically. Same is the case with category pages and tag pages. Oh, and the author pages too -- they all have self-canonicalization, rel prev & rel next tags, and have been "noindex, followed." Problem: Am I doing this the way it should be done? I asked a Google Webmaster employee on rel next and prev tags, and this is what she said: "We do not recommend noindexing later pages, nor rel="canonical"izing everything to the first page." (My bad, last year I was canonicalizing pages to first page). One of the popular blog, a competitor, uses none of these tags. Yet they rank higher. Others following this format have been hit with every kind of Google algorithm I could think of. I want to leave it to Google to decide what's better, but then again, Yoast SEO plugin rules my blog -- okay, let's say I am a bad coder. Any help, suggestions, and thoughts are highly appreciated. 🙂 Update 1: Paginated pages -- including category pages and tag pages -- have unique snippets; no full-length posts. Thought I'd make that clear.
Technical SEO | | sidstar0 -
Hiding H1 with background colour
Will the H1 tag be visible to the bot if it is hidden from the human eyes using background color. Will Google penalize my website if I hide the H1 tag using the background color so it is visible to the search engine bot but not visible to the human eye. If I place the H1 tag in the footer (front-end location) for the human eye but at the top of the page in HTML for the bots, will the search bot still consider this as the H1 tag and rank it accordingly Finally will you categorize this under blackhat ( I think it is not too sure)
Technical SEO | | YvonneMartin0 -
Using Sitemap Generator - Good/Bad?
Hi all I recently purchased the full licence of XML Sitemap Generator (http://www.xml-sitemaps.com/standalone-google-sitemap-generator.html) but have yet used it. The idea behind this is that I can deploy the package on each large e-commerce website I build and the sitemap will be generated as often as I set it be and the search engines will also be pinged automatically to inform them of the update. No more manual XML sitemap creation for me! Now it sounds great but I do not know enough about pinging search engines with XML sitemap updates on a regular basis and if this is a good or bad thing? Can it have any detrimental effect when the sitemap is changing (potentially) every day with new URLs for products being added to the site? Any thoughts or optinions would be greatly appreciated. Kris
Technical SEO | | yousayjump0 -
Can hidden backlinks ever be ok?
Hi all, I'm very new to SEO and still learning a lot. Is it considered a black hat tactic to wrap a link in a DIV tag, with display set to none (hidden div), and what can the repercussions be? From what I've learnt so far, is that this is a very unethical thing to be doing, and that the site hosting these links can end up being removed from Google/Bing/etc indexes completely. Is this true? The site hosting these links is a group/parent site for a brand, and each hidden link points to one of the child sites (similar sites, but different companies in different areas). Thanks in advance!
Technical SEO | | gemcomp1230 -
Is using a Href in Div OK?
Hi, I was just wondering what your thoughts are on using a Href in a Div, which contains anchor text. We currently use the Href on the div, as opposed to just the anchor text as I want the whole div to be clickable as opposed to just the anchor text. So currently I have: Keword 1
Technical SEO | | James77
Keyword 2 Is this perfectly fine to do it like this as opposed to using <a tags="" ???<br="">I suppose there are various alternatives - if you must use the</a><a tag="" like:<="" p=""></a> <a tag="" like:<="" p=""></a> Keword 1
Keyword 2 However I would assume a search engine is smart enought to know its the same thing??? Thanks0
