Organic keywords have dropped significantly in a short time period when relaunching site, but all 301 redirects are working properly.
-
We redesigned a site and relaunched it on the same domain. All 301 redirects were completed and are working properly. Around the same time, they fired an seo company who was published inbound links to their site on spammy directories (and this was during the same time period that Google's Hummingbird algorithm change took place). After the website relaunch, their keyword rankings fell off dramatically; and in all of our research, we're not seeing what has caused this issue. I'm not seeing any red flags in their moz reports or even in their google analytics traffic; but organic keywords are way down, and now leads from organic traffic are also way down.
Help??
-
As you know, many reasons could lead to the drop. I would focus on:
1.) Link Profile: Examine your link profile and try to eliminate any spammy inbound links (email the webmaster/disavow)
2.) Does the landing page closely match on the previous site? If the 301's do work, but content is dramatically different, it will likely cause a drop in organics for that kw.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mass 301 redirect in htaccess
I use ScreamingFrog to generate sitemaps for my Magento 2 multistore, but I recently noticed two issues. Each category/page has two URLs. One with / and the end and one without. Every product has two URLs. One with /product-name and the other /shop/product-name. The URLs are canonicalised, but this is still a problem and I'm not sure exactly how to execute this in the htaccess file. So I need to: Remove all URLs without the / at the end and redirect them all to the URL with / at the end. Or vice versa. 301 redirect every single product (there are over 400) from shop/product-name to /product-name. How do I do this en mass in the htaccess file?
Intermediate & Advanced SEO | | moon-boots0 -
Website Redesign, 301 Redirects, and Link Juice
I want to change my client’s ecommerce site to Shopify. The only problem is that Shopify doesn’t let you customize domains. I plan to: keep each page’s content exactly the same keep the same domain name 301 redirect all of the pages to their new url The ONLY thing that will change is each page’s url. Again, each page will have the exact same content. The only source of traffic to this site is via Google organic search and sales depend on the traffic. There are about 10 pages that have excellent link juice, 20 pages that have medium link juice, and the rest is small link juice. Many of our links that have significant link juice are on message boards written by people that like our product. I plan to change these urls and 301 redirect them to their new urls. I’ve read tons of pages online about this topic. Some people that say it won’t effect link juice at all, some say it will might effect link juice temporarily, and others are uncertain. Most answers tend to be “You should be good. You might lose some traffic temporarily. You might want to switch some of your urls to the new structure to see how it affects it first.” Here’s my question: 1) Has anyone ever done changed a url structure for an existing website with link juice? What were your results and do you have a definitive answer on the topic? 2) How much link juice (if any) will be lost if I keep all of the exact content the same but only change each page’s url? 3) If link juice is temporarily lost and then regained, how long will it be temporarily lost? 1 week? 1 month? 6 months? Thanks.
Intermediate & Advanced SEO | | kirbyf0 -
Is This 301 redirection correct??
Hello Everyone, I have Added This in .htaccess. Options +FollowSymlinks
Intermediate & Advanced SEO | | falguniinnovative
RewriteEngine on
RewriteCond %{HTTP_HOST} ^domain.com$
RewriteRule (.*) http://www.domain.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://www.domain.com/$1 [R=301,L] ErrorDocument 404 /index.html Is this Correct ?? or need any change, please help, thanx in advace .0 -
New site causes massive drop off in ranking, old site restored how long to recover?
Hello, We launched and updated version of our site, mainly design changes and some functionality. 3 days after the launch we vanished from the rankings, previous page one results were now out of the top 100. We have identified some of the issues with the new site and chose to restore the old well ranking site. My question is how long might it take for the ranking to come back, if at all? The drop happened on the third day and the site was restored on the third day. We are now on day 6. Using GWT with have used fetch as Google and resubmitted the site map. Any help would be gladly received. Thanks James
Intermediate & Advanced SEO | | JamesBryant0 -
301 Redirect / Canonical loop on home page?
Hi there, My client just launched a new site and the CMS requires that the home page goes to a subfolder - clientsite.com/store. Currently there is a redirect in place such that clientsite.com -> clientsite.com/store. However, I want clientsite.com to be the canonical version of the URL. What should I do in this case, given that there is now a loop between the redirected page and the canonical page?
Intermediate & Advanced SEO | | FPD_NYC0 -
301 Redirect from now defunct website?
Hi guys Quick question about 301 redirection between domains. I currently manage a website, lets call it website A. Website A sells a particular product range, however the decision has been made by the powers that be to pull the plug on the business and sell the products previously sold via Website A via another website within the parent companies control.....lets call it Website B. I need to make it clear to customers of Website A that the company no longer operates but want to pass the SEO equity that has been built up over time to the relevant pages on Website B. My plan was to 1. 301 Redirect all key landing pages on Website A to the most relevant pages on Website B 2. Initially keep the website A homepage live but change the message to say "Website A no longer operates, but Website B can help etc. etc." Remove all sub links from navigation. 3. Monitor referral and direct traffic levels and consider 301 redirecting website A homepage to Website B homepage in the long term. My questions: Does this sound like the best approach? If not, what alternatives are there? Will Website A look like a link farm for Website B? I dont want this obviously!
Intermediate & Advanced SEO | | DHS_SH0 -
Need advice on 301 domain redirection
Hello friends, We have two sites namely spiderman-example.com & avengers-example.com which sells the same product listed out under similar categories, since we are about to stop or put down the site “avengers-example.com” because we just want to concentrate in bringing up a single brand called spiderman-example.com. “Spiderman-example” has comparatively more visitors and conversion rates than ''avengers-example'' ie. 90 % more traffic and conversion. Avengers-example has a small fraction of loyal customers who still search for the brand-name & there are a hand-full of potential keywords those ranking on its own. So is it advisable to redirect Avengers-example to spiderman-example using 301-redirect? Will this help to gain any link-juice from Avengers-example? If so how can we effectively redirect between two domain’s with minimal loss in page authority & linkjuice to enhance ''spiderman-example''? Off beat:These names "Avengers" and "Spiderman" were just used as an example but the actual site names has no relation to the ones mentioned above.
Intermediate & Advanced SEO | | semvibe0 -
Is it ok to use both 301 redirect and rel="canonical' at the same time?
Hi everyone, I'm sorry if this has been asked before. I just wasn't able to find a response in previous questions. To fix the problems in our website regarding duplication I have the possibility to set up 301's and, at the same time, modify our CMS so that it automatically sets a rel="canonical" tag for every page that is generated. Would it be a problem to have both methods set up? Is it a problem to have a on a page that is redirecting to another one? Is it advisable to have a rel="canonical" tag on every single page? Thanks for reading!
Intermediate & Advanced SEO | | SDLOnlineChannel0