On March 10 a client's newsroom disappeared out of the SERPS. Any idea why?
-
For years the newsroom, which is on the subdomain news.davidlerner.com - has ranked #2 for their brand name search. On march 10 it fell out of the SERPs - it is completely gone. What happened? How can I fix this?
-
Hi Sally,
This could have to do with Google's desire to present the most diverse selection of results for terms, and since there are a range of other websites relevant for the [david lerner] query, Google has dropped the subdomain in favour of keeping the main site in first position, and showing a potentially relevant result for a totally different business in second position (the leggings result). This can happen even when a result has ranked well for years.
To solve this, it would be good if the site displayed "sitelinks" for the brand query (i.e. the six or more links that appear below a branded search, usually linking to other key pages within the website). Obtaining these links usually requires strength and authority that far outweighs other companies with similar names. It's not very common to see subdomains appearing as sitelinks, but it does happen sometimes, when a brand and the subdomain are particularly strong, e.g. https://www.google.co.uk/search?q=ycombinator&oq=ycombinator&aqs=chrome.0.69i59j0l5.1467j0j9&sourceid=chrome&espv=210&es_sm=119&ie=UTF-8 (look at the Hacker News and Y Combinator Posthaven links).
You have a partial duplication issue with both http://news.davidlerner.com/ and http://news.davidlerner.com/news_index.php displaying the snippets for largely the same stories, but this should not be enough to damage the subdomain from a Panda point of view. You may consider restricting bots' access to the /news_index.php page unless it is performing a different task from an SEO perspective for you. Again, I do not believe this has caused the site to drop out of the rankings (and it is still perfectly indexed, ranking for its URL and full name) but it's something to consider tidying up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEMRush's Site Audit Tool "SEO Ideas"
Recently SEMRush added a feature to its site audit tool called "SEO Ideas." In the case of specific the site I'm looking at it with, it's ideas consist mostly of suggesting words to add to the page for the page/my phrase(s) to perform better. It suggests this even when the term(s) or phrases(s) it's looking at are #1. Has anybody used this tool for this or something similar and found it to be valuable and if so how valuable? The reason I ask is that it would be a fair amount of work to go through these pages and find ways to add the select words and phrases and, frankly, it feels kind of 2005 to me. Your thoughts? Thanks... Darcy
Technical SEO | | 945010 -
Joomla creating duplicate pages, then the duplicate page's canonical points to itself - help!
Using Joomla, every time I create an article a subsequent duplicate page is create, such as: /latest-news/218-image-stabilization-task-used-to-develop-robot-brain-interface and /component/content/article?id=218:image-stabilization-task-used-to-develop-robot-brain-interface The latter being the duplicate. This wouldn't be too much of a problem, but the canonical tag on the duplicate is pointing to itself.. creating mayhem in Moz and Webmaster tools. We have hundreds of duplicates across our website and I'm very concerned with the impact this is having on our SEO! I've tried plugins such as sh404SEF and Styleware extensions, however to no avail. Can anyone help or know of any plugins to fix the canonicals?
Technical SEO | | JamesPearce0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Amazon Product Descriptions and our website's product descriptions
I am updating our product descriptions site-wide. I wanted to also update our amazon listings for those same products. Is that considered duplicate content if it would be on amazon and our site? Is there any reason why I wouldn't want to do that? Is google product ads also a problem?
Technical SEO | | EcomLkwd0 -
Duplicate Content - What's the best bad idea?
Hi all, I have 1000s of products where the product description is very technical and extremely hard to rewrite or create an unique one. I'll probably will have to use the contend provided by the brands, which can already be found in dozens of other sites. My options are: Use the Google on/off tags "don't index
Technical SEO | | Carlos-R
" Put the content in an image Are there any other options? We'd always write our own unique copy to go with the technical bit. Cheers0 -
Why aren't review score metadata appearing on the SERP for this page?
The page in question is: http://www.imaging-resource.com/PRODS/sony-rx100/sony-rx100A.HTM Review metadata checks out in google's rich metadata tester, but doesn't get displayed on the SERP for "Sony RX100" (see second page).
Technical SEO | | ir-seo-account0 -
Pictures 'being stolen'
Helping my wife with ecommerce site. Selling clothes. Some photos are given by producer, but at times they are not too good. Some are therefore taking their own photos and i suspect ppl are copying them and using them on their own site. Is there anyting to do about this - watermarking of course, but can they be 'marked' in anyway linking to your site ?
Technical SEO | | danlae0 -
URL's for news content
We have made modifications to the URL structure for a particular client who publishes news articles in various niche industries. In line with SEO best practice we removed the article ID from the URL - an example is below: http://www.website.com/news/123/news-article-title
Technical SEO | | mccormackmorrison
http://www.website.com/news/read/news-article-title Since this has been done we have noticed a decline in traffic volumes (we have not as yet assessed the impact on number of pages indexed). Google have suggested that we need to include unique numerical IDs in the URL somewhere to aid spidering. Firstly, is this policy for news submissions? Secondly (if the previous answer is yes), is this to overcome the obvious issue with the velocity and trend based nature of news submissions resulting in false duplicate URL/ title tag violations? Thirdly, do you have any advice on the way to go? Thanks P.S. One final one (you can count this as two question credits if required), is it possible to check the volume of pages indexed at various points in the past i.e. if you think that the number of pages being indexed may have declined, is there any way of confirming this after the event? Thanks again! Neil0