Low value link building to sitemap.xml
-
During some competitive research recently I discovered one of my clients competitors sites had an interesting backlink profile.
Looking at the top-pages report in Open Site Explorer the home page was the #1 page (as you'd expect) with 2.5k links from about 500 linking root domains
The second page was the sitemap.xml (~1.5k links, 400 linking root domains) and the third was their /feed page (again, ~1.5k links, 350 linking root domains).
Links to these two pages aren't something that would happen naturally (particularly the sitemap.xml).
There's a whole load of evidence for nasty low quality link building such as over-optimised keyword rich anchor text, comment spam, and even some blog/article based link networks.
It's a pretty nasty niche with lots of cut-throat affiliate marketing.
My guess here is that someone may have made a mistake using an automated link building too, but I'd be interested in what you might think? Have you seen this before?
(Sorry, I can't reveal the domains in question as I'm bound by an NDA.)
-
Thanks Matt, Andy,
Looking at how they've had automated link building done to every page on their domain it does look like it's automated link building gone wrong.
You don't normally see so many boring product pages getting as many links as they have!
It wouldn't surprise me if were trying to supply the sitemap.xml or rss feed as a list of target URLs to build links to and ended up building links directly to these.
-
Hi Doug,
I have never seen this done before and as both you and Andy say I can't imagine that it has been done on purpose - more automated link building.
-
Hey Doug,
Never seen that myself before and can only imagine it is either a mistake, or someone has been misinformed that there is some benefit to this.
Like you said, these aren't links that would appear naturally, so something odd has certainly happened.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Before I request hundreds of links for "nofollow" I want to verify I'm doing the right thing
Happy Thanksgiving Mozers, In my efforts to get rid of a Google penalty, I've come to the conclusion that all the travel agents who link to our site with a unique code, are technically affiliates because they get commission. Therefore we need to get all of them to switch their links to "rel=nofollow". I'm worried this shift will cost us in search rankings, especially since none of our competitors require nofollow tags. So before I actually begin requiring the switch, I wanted to just double check that I'm not misinterpreting Google. Our travel agents are paid commission on every sale (whether their customers click the link from their website to ours, or calls in and gives us that agent's code. So even though our travel agents aren't technically part of an "affiliate program" run through CJ or anything, they are in Google's eyes affiliates of my company. Therefore their links with their personal codes all need to be nofollow. Am I correct on this? I can't find anywhere where Google goes into great depth explaining various types of affiliates.
Affiliate Marketing | | Patrick_G0 -
Issues with centrally hosting your own affiliate links?
Can anyone see any issues centralising affiliate links across a network? Example - many of us would use some kind of redirect from our sites like abc.com/go/afflink1
Affiliate Marketing | | RaceMedia
bcd.com/go/afflink1 using either htaccess, php or javascript to redirect to the affiliate site But as your network of site grows - to change a link involves visiting 40 sites to change each of the files in the "go" folders. Would there be any net effect from using an otherwise vacant domain to host the links - so they only need to be changed in one place? Example
abc/go/afflink1 links to afflinks.com/1 which then redirects to affiliate site
bcd/go/afflink1 links to afflinks.com/1 which then redirects to affiliate site So all your links across the network for afflink1 would point to your afflinks.com/1 Any changes only require changes to one file afflinks.com/1 Assuming there is nothing else on afflinks.com - would there be any issues? Assume all links no followed and afflinks.com noindex. AND.... our redirects have been in place for some years using javascript,php or .htaccess. What is the current best practice for redirecting affiliate links?0 -
Does Google look at Domain Registrar owner information when counting links into a site?
Question: If the domain registrar owner info is the same on two websites, will Google/other search engines discredit any linking between the two sites when calculating page rank? We have two company sites. One is our main ecommerce domain which we have been linking into from information domains in the past. We recently cut ties with the company that hosted them for us and wish to host them ourselves to preserve the inbound traffic. We are worried, however, that the traffic will be discredited now that we own both domains. Thanks for looking!
Affiliate Marketing | | tennisexpress0 -
What is the negative effect of getting affiliate links to your domain?
Are the negative effects of affiliate links to your domain bigger than the positive effects? Is it better to use a subdomain for your affiliate campaigns? (Because of linkprofile no follow links or time on page effects?) Thanks for responce!
Affiliate Marketing | | ltom0 -
SEO and Affiliate Links
Hello, We run a travel related website and we started to run our own affilate newtwork to promote the sales of our products. At the moment the affilate links pont to a spacific affilate url in order to tack conversions : abcweb.com/affiliate/nameqaz I'm wondering how is the best way to run a private affilate programm considering SEO: Is there a way yo benefit from those links ? What are the best strategies to do this? If yes, Is there any benefit from redirecting 301 those links to the original page (the one accesible to google and the one we want to rank for) or is it better to use a king of canonical method. Thanks a lot for sharing you experiences , giving your opinion and indicate resources. Best Regards Daria
Affiliate Marketing | | stereo690 -
Will giving a blogger an affiliate url to my site reduce her links' seo value to me?
If a blogger were to write a post about one of my products and link to my product page, would giving her an affiliate url to link to rather than the normal link spoil the seo value of the link? So instead of mysite.com/product-one it would be mysite.com/affiliate/blogger/product-one Google would think... this is a transaction not a vote of confidence?
Affiliate Marketing | | Brocberry0 -
I need some feedback on the value of affiliate aggregators like Link Share
My company decided to start a Link Share affiliate program at the beginning of this year. I've had serious reservations about the value of the program since the beginning but was overruled. Here are my concerns: The majority of publishers seem to be coupon scraper sites or borderline link farms I am told the biggest revenue earners in our network are publishing articles about my company with links back to our site but if they are Google Alerts sure isn't finding them and a manual search hasn't turned up anything either. This makes me think these publishers are using some sort of unsavory way to drive traffic to our site or maybe even cookie traffic that was coming to our site anyway in order to get credit for the sale. Most of all I'd like to hear from anyone else who has used Link Share in the past. Secondly I realize there's not a lot of information here but I'm wondering if this passes the smell test for anyone else. Any feedback would be appreciated.
Affiliate Marketing | | eTundra0 -
Does an affiliate link bring the same SEO juice as a standard link?
I wonder if affiliate links, like the ones offered by Amazon Associates program bring the same SEO as would a link to the same page without this additional "ref=..."?
Affiliate Marketing | | maciek-0