How to add SEO Content to this site
-
Hi
Great community and hope you guys can help!
I have just started on a SEO project for http://bit.ly/clientsite , the clients required initial KPI is Search Engine Rankings at a fairly low budget. The term I use for the site is a "blurb site", the content is thin and the initial strategy I want to employ to get the keyword rankings is to utilize content.
The plan is to:
- add targeted, quality (user experience & useful) and SEO content on the page itself by adding a "read more" link/button to the "blurb" on the right of the page (see pink text in image)
- when someone clicks on the "read more", a box of content will slide out styled much the same as the blurb itself and appear next to and/or overlay over the blurb and most of the page (see pink rectangle in image)
Question:
- Is this layer of targeted , quality (user experience & useful) and SEO content (which requires an extra click to get to it) going to get the same SEO power/value as if it were displayed traditionally on the initial display?
- If not, would it be better to create a second page (2<sup>nd</sup> layer) and have the read more link to that and then rel-canonical the blurb to that 2<sup>nd</sup> page, so that all the SEO passes to this expanded content and the second page/layer is what will show up in the rankings?
Thanks in advance
-
Is the content that will be added readable? Looking in SEO browser, it doesnt seem that it is. Check out the report here:
If the content cannot be read by a search engine, any content you add will no have any effect on your rankings.
The boxes that slide out (if your plan is to retain that design), should link to sub pages of focused, relevant content.
I think you should also take a very close look at the way the pages/URL's are set up.
print-printer-printing/
with a page title of "PRINT, PRINTER, PRINTING! | DEEPDESIGN"Very spammy, and even if Google allows it to rank I doubt a user would be compelled to click that result out of one that states something like "Graphic Design and Printing Services -YOURCOMPANY"
I would look at all aspects of the site, even if their budget is low. Doing SEO work just for the sake of getting paid will not get the company the results they are looking for. I would check the template to see what is readable text, then focus your efforts on cleaning up the on page and off page SEO.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Joomla! Site Returning 12000+ Duplicate Content Errors! W Image
(I do award "Good Answer" and "thumbs up" to responses as earned) I have tried to ask this question previously (maybe not correctly). I have a client that I am doing the on and offsite optimization and the MOZ report is kicking back major errors. I have examples below. They all seem to relate directly to rokecwid and ECWID. Is there ANY solution to fix this? Is this hurting the rankings Since I didn't build the site, I am having to tell the website company what to do when I need changes made to code, etc... I am also not very proficient with Joomla! and my web engineer is one of those closet coders (the best kind to have) and doesn't communicate in a way that a "layman" could understand. He pointed out several issues with the HTML but I don't think that is related to this below. Can anyone tell me what to tell the web company that built this site to get rid of these errors? A very small sample of the urls w errors:
Web Design | | Atlanta-SMO
http://www.metroboltmi.com/shop-spareparts?
Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560097
1 14 1 http://www.metroboltmi.com/shop-spareparts?
Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560098
1 1 0 http://www.metroboltmi.com/shop-spareparts?
Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560099
1 14 1 http://www.metroboltmi.com/shop-spareparts?
Itemid=218&option=com_rokecwid&view=ecwid&ecwid_category_id=3560100
1 14 1 SEOMOZErrors_zps3a1ce2a2.png0 -
Responsive design or mobile website for SEO
Because domains with a mobile version have better rankings in Google then domains with only a deskop version we're considering a mobile website. My web developer says that a m.domain.com is duplicated with the domain.com, and he recommends a responsive design. What is better for SEO positions in mobiles devices. A m.domain mobile website or a responsive design. What are influential factors?
Web Design | | remkoallertz0 -
Site health - webmaster tools
A bit of an odd one. In Webmaster Tools, there's the option to order sites by site health. When we do this our site - http://www.neooptic.com/ - is near the bottom, despite there being little or no crawl errors. Any ideas why this could be happening?
Web Design | | neooptic0 -
Is there SEO penalties for having .htm homepage?
In the past, I have had very good SEO rankings but have recently slipped. I am trying everything I can. Only my home page has domain/index.htm while all other pages have .html suffixes. I have been reluctant to change the home page worrying that it could further hurt my SEO. QUESTION Does it even matter? If so, will changing home page to .html have any adverse effects for SEO?
Web Design | | Kurtyj0 -
Changing from All-in-One SEO to Yoast SEO
I am currently using, and have always used the All-in-One SEO plugin for my website, but I have have heard time and again that the Yoast SEO plugin is superior. How do I transfer to this plugin instead? Do I need to deactivate the all in one seo plugin? What happens to all the tags that are already there for the thousands of pages, including the main page, that is functioning from the all in one SEO plugin?
Web Design | | dtlalaw0 -
Wordpress SEO Change of Structure
Hi, I have a Wordpress SEO Question. I ran the SEOMOZ checker on my website and it discovered roughly 70 of my 250 blogs had a URL length problem. I have removed the year and month from the WP structure as I read elsewhere that it is not important. The blogs displayed as follows: domain.com/blog/2011/02/contents-of-the-blog and the new structure is: domain.com/blog/contents-of-the-blog I have resubmitted the new structure to Google Webmaster Tools XML and updating the on-page sitemap on my main site. My blog was cached on 25<sup>th</sup> October and seems to be caching every 7 days, my website cached on the 24th and I wonder if I should do any follow up work to ensure the content gets crawled properly. a) Individually 301 redirect the old URLs to the new. b) Individual Canonical links for each. c) Adding the old pages to the robots file and disallowing. Any advice would be greatly appreciated.
Web Design | | tdsnet0 -
Suggestions For My Ecommerce Site
I am starting to work on an ecommerce site that I am part owner of. My partner who is the other owner started the site a while back and because he has no internet marketing experience the site didn't come out very well. I am currently overhauling the site and here is a list of things first on my list so I can at least get started on some seo and even ppc. I would really appreciate it if you could take a look at our store and see if you think I am missing anything or you could suggest anything else that really should be done immediately or something that is wrong. The site is www.clubfitnesswarehouse.com Update magento to newest version Fix url structure to be SEO friendly for homepage, category pages, product pages etc. For an example of a site that has great seo friendly urls please refer to examples on http://www.bigfitness.com/ site. For example these pages. http://www.bigfitness.com/treadmillstore.html , http://www.bigfitness.com/bosplincy.html , Remove top navigation menu and instead create left sidebar navigation menu created to navigate site and products. For example of these types of sidebars please refer to sidebar on http://www.bigfitness.com/ or http://www.americanfitness.net/ We will NOT be using same structure as what is in top navigation currently. Categories and keywords of categories will be changed and some will stay the same structure as is currently in navigation For header we would like to feature our shipping policy, returns, privacy policy, no sales tax etc. For example I have seen that I like refer to http://www.spiderofficechairs.com/ Obviously we do not want to copy but something similar for our own site. All images on homepage must be changed to include clickable txt so google can read text not just pictures. We would also like product pages modified to make more user friendly and conversion increased. Add to cart button needs to be changed, text needs to be brighter instead of dull grey color. Add to cart button must also be moved ABOVE THE FOLD! Also on product pages we would like to add sections in addition to Product Description, of Specs, and About section for each product page. We also need the ability to change this information as needed when we need to.
Web Design | | PEnterprises0 -
Can SEO Moz perform a full site crawl and provide a report showing all URLs within an existing domain?
We are conducting a site redesign and need to get an idea of all pages that are out there on our domain (in some report fashion). This would help for discovery and cleanup as we re-work the site and move to a new CMS. Thanks
Web Design | | DCondon0