When to delete low quality content
-
If 75% of a site is poor quality, but still accounts for 35% of the traffic to the site, should the content be 404ed? Or, would it be better to move it to a subdomain and set up 301 re-directs? This site was greatly affected by Panda.
-
Thank you for the reply. I should add that this 75% of the content is an application (i.e. it is all the same). So the traffic is about the same on all of the pages. We need to choose between 404-ing the content or putting it on a subdomain. Do you know if having thin content on a subdomain will affect the original domain? I've been searching for a while, but can't seem to find anything concrete about this. Thanks!
-
I am not saying this very loudly... but I sometimes toss out a little ditty of content to see if it pulls any traffic and to see where it positions in the SERPs. I use these as "scouts" to identify easy targets. If it works then I know that a larger investment in content will pay off.
-
Good point. I would go further into exploring which pages / phrases have been cut most and work out any common elements of all that have been affected and define a plan of attack. If you have more than 100 articles it would take some time before it's all fixed. It's all about prioritising.
A good place to take a peek at is Google Webmaster Tools which shows search trends and CTR data as well.
-
How about upgrading the content?
Look at your analytics. Identify the pages there that are getting the most traffic. Start with them and continue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Strategy/Duplicate Content Issue, rel=canonical question
Hi Mozzers: We have a client who regularly pays to have high-quality content produced for their company blog. When I say 'high quality' I mean 1000 - 2000 word posts written to a technical audience by a lawyer. We recently found out that, prior to the content going on their blog, they're shipping it off to two syndication sites, both of which slap rel=canonical on them. By the time the content makes it to the blog, it has probably appeared in two other places. What are some thoughts about how 'awful' a practice this is? Of course, I'm arguing to them that the ranking of the content on their blog is bound to be suffering and that, at least, they should post to their own site first and, if at all, only post to other sites several weeks out. Does anyone have deeper thinking about this?
Intermediate & Advanced SEO | | Daaveey0 -
Google Not Indexing App Content
Hello Mozzers I recently noticed that there has been an increase in crawl errors reported in Google Search console & Google has stopped indexing our app content. Could this be due to the fact that there is a mismatch between the host path name mentioned within the android deeplink (within the alternate tag) and the actual URL of the page. For instance on the following desktop page http://www.example.com.au/page-1 the android deeplink points to http://www.example.com.au/android-app://com.example/http/www.example.com.au/4652374 Please note that the content on both pages (desktop & android) is same.Is this is a correct setup or am I doing something wrong here? Any help would be much appreciated. Thank you so much in advance.
Intermediate & Advanced SEO | | InMarketingWeTrust0 -
Content with Read More..?
How does google see content that's static on page & content that has a "see more" or "read more" tag. Where the content collapses & de-collapses on a mouse click. On a condition that the complete is readable via the source code view as well as crawl-able by spiders?
Intermediate & Advanced SEO | | welcomecure0 -
301: Delete old page, or keep?
Hey everybody! So, for those who have followed some of my posts I have myself in a bit of a quagmire that I am not going to get into. Some solutions have come to light and others are still pending and I will update my past questions with solutions! On the safer side of things I have a new situation. As I am going through our pages we have three different pages for "Admissions" Admissions Admission Guidelines Admission Information The "admissions' page has no link or feed to the other admissions page, and actually has no content on it at all. The "Admission Guidelines" page feeds to the "admission information" page, which although is extremely redundant is a different project for a different day. I am planning on putting a 301 on the "admissions" page and sending it to the "admission guidelines" page. When I do so, should I delete the old page? Does it matter? Is there a pro or con for either? Thanks guys!
Intermediate & Advanced SEO | | HashtagHustler0 -
What are your thoughts on Content Automation?
Hi, I want to ask forum members’ opinion on content automation. And before I raise the eyebrows of many of you with this question, I’d like to state I am creating content and doing SEO for my own website so I’m not looking to cut corners with spammy tactics that could hurt my website from an organic search perspective. The goal is to automate pages in the areas of headings, Meta Titles, Meta Descriptions, and perhaps a paragraph of content. More importantly, I’d like these pages to add value to the users experience so the question is…. How do I go about automating the pages, and more specifically, how is meta title, meta descriptions etc. automated? I’d also like to hear from people that recommend steering clear of any form of content automation. I hope my question isn’t too bit vague and I look forward to hearing from other Mozzers. Regards, Russell in South Africa
Intermediate & Advanced SEO | | Shamima0 -
Duplicate Content/ Indexing Question
I have a real estate Wordpress site that uses an IDX provider to add real estate listings to my site. A new page is created as a new property comes to market and then the page is deleted when the property is sold. I like the functionality of the service but it creates a significant amount of 404's and I'm also concerned about duplicate content because anyone else using the same service here in Las Vegas will have 1000's of the exact same property pages that I do. Any thoughts on this and is there a way that I can have the search engines only index the core 20 pages of my site and ignore future property pages? Your advice is greatly appreciated. See link for example http://www.mylvcondosales.com/mandarin-las-vegas/
Intermediate & Advanced SEO | | AnthonyLasVegas0 -
What is a good content for google?
When we start to study SEO and how google see our webpage, one important point is to have good content. But, for beginners like me, we get lost on this. Is not so black and white: what for you is a good content? the text amount matters? there is any trick that all good content websites need to have?
Intermediate & Advanced SEO | | Naghirniac0 -
Content that is split into 4 pages, should I consolidate?
I am working on improving a website that has each section split into four pages. For example, if Indonesia Vacation was a section, it would have its main page, www.domain.com/indonesia-vacation, and the about, fact sheet, and tips on three other pages www.domain.com/indonesia-vacation-1 www.domain.com/indonesia-vacation-2 www.domain.com/indonesia-vacation-3 The pages share very similar title tags and I am worried it is hurting the main page for placement.. So to conserve link juice, would it make sense to have them all one page? There is not so much content that it would affect load time. My strategy would be to have all content available and part of the main page and 301 the three URL's back to the main page: www.domain.com/indonesia-vacation Any insight would be greatly appreciated!!!
Intermediate & Advanced SEO | | MattAaron0