Ranking way worse than competitor even with better SEO metrics
-
Hello Moz Helpsters!
I write you since I feel I'm missing something BIG and I'm sure that with all your experience you can find easily what's wrong.
Here is my situation:
We rank pretty bad on several KW and our competitor does well. BUT:
- our pages are graded higher
- our pages load faster
- our pages have more more links
- our pages have more popularityI feel there is something BIG I'm missing but I can't get to it. Can you have a look and see if you find any BIG issue we could have missed?
Here are two pages for a good comparison. Both are ranking on "medecin generaliste paris" (translation: "general practitioner paris"):
- our page ranking #90: https://www.keldoc.com/medecin-generaliste/paris
- our competitor ranking #11: https://www.doctolib.fr/medecin-generaliste/parisAny help on this is veeeeryyy welcome
-
Your competitor's domain is trageted directly at France. Look at their domain name:
https://www.doctolib.fr/medecin-generaliste/paris
Even if your site is based around a directory, I would add some content to that page about what you are trying to rank for. The MOZ tools are just that, TOOLS. The purpose is to point out any shortcomings that could be dragging you down.
Let's make a short checklist of items to check:
1. You state that you have links, but where do they link to? Do they link to the home page, or are your inbound links pointed at the pages and keywords you want to rank?
2. Description (translated) "Find your General Practitioner in Paris, check available slots and make an appointment online". This could be worded a bit more convincingly, since this is most likely what shows up in search engine results with your link.
3. Google is most likely looking at the interactions of traffic with the site i.e. on page time, clickthrough ratio etc. These are the metrics that the MOZ tool will not show you, but that you can see in in your GWT report. Look at your analytics and GWT profile to see if there are any weak areas where people leave.
4. Having more links isnt enough on it's own. Where do they go? Do they make it as easy as possible to find a doctor, and once found, easy to contact them? -
*I bet if you put 1000 words of content about medecin generaliste paris on the landing page you'd get closer to your competitor!
*Internally link to your landing pages using real and helpful anchor text (negative and positive anchor text)
*Your using a .com address. I notice that most the SERPs on google.fr are .fr domains. I have the same issue on google.co.uk with .com / .co domains. I've found including the country name in the page title and h1 tag helps.
*Google Webmaster Tools also has a geographical target zone, set it to "France" (I've never noticed a massive impact from doing this - but it can't hurt).
*Keep building links to this page AND THE PAGES LINKING TO IT
And yes, your link Metrics are better from what I can see. But your competitor might just have more content on their pages?! And your domain is over 11 years old!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking with subdomain - Urgent
Does anyone have any experience if it is possible to get a website ranking on a subdomain? I'm trying out a business idea and need to keep costs to an absolute minimum. I have a site which I designed in wix.com they give a free subdomain and I want to know if there's any chance of getting it to rank Thanks
Intermediate & Advanced SEO | | seoman100 -
SEO of blogging websites
What are the best practices of doing SEO of article/blogging websites.
Intermediate & Advanced SEO | | Obbserv0 -
Moz Rank and how to do better?
Could anyone offer me some help regarding Moz Rank? Of all the metrics this seems to be one where we want to improve but just have not been able to. Does anyone have any advice or tips that we could look at implementing to get this thing to move at all?
Intermediate & Advanced SEO | | halloranc0 -
Subdomain Metrics Links??
I have been analysing my companies website against our competitors and we beat them hands down on everything apart from the total links in the subdomain metrics. Our competitor jumped above us a couple of months ago to grab the number one spot for our industries most valuable keyword. They have had a new website designed and after looking at the source code and running it through SEO MOZ in comparison to our site I can't see how they have manged to do it. We beat them hands down on all factors apart from subdomain metrics > Total links where they have twice as many. When it comes to Page Specific Metrics and Root Domain Metrics we easily beat them on all factors. Does anyone have any ideas what I need to do to improve the subdomain metrics? Thanks
Intermediate & Advanced SEO | | Detectamet0 -
Hiding Text in an SEO friendly way - is it possible?
Hello, I have a client who has very little (practically no) text content on his ecommerce website, on the home page and category / sub cat pages. We have drafted some text for him - but the designer has fought back against this as he feels it will break the design. Our proposed solution is to have some text visible - and the rest will be text that is hidden but can be revealed by clicking Read More. We are planning to follow these recommendations : http://www.shimonsandler.com/collapsible-div-seo-friendly/ We are not hiding text for the sake of it - but more to improve the UX. We of course want the text to be accessible - i.e. readable by screen readers. Does anyone have any experience or opinions in respect to taking this course of action, and is there anything we should make sure we either do or not do to stay on the side of the BIG G? Kind Regs, Rich
Intermediate & Advanced SEO | | RichBestSEO1 -
Seo Hosting
Can anyone suggest me some seo hosting providers?But in better price like hostgator?
Intermediate & Advanced SEO | | nyanainc0 -
Is My Competitor Beating Me With A Better URL Structure?
A competitor is consistently beating my website on non-competitive, long tail keywords. His DA is 32 compared to my 46. His average PA is 23 to my 28. His average On Page Optimization Grade is a C compared to my A. His page speed score using YSlow is a 71 compared to my 78. The only thing I can think of at this point is that he has a better URL structure. We both have the keyword in the URL, but his structure goes like this (keyword: apw wyott parts): www.competitor.com/apw-wyott/parts While mine goes like this (I had nothing to do with this site's architecture; this is what I'm stuck with for the time being): http://www.etundra.com/APW_Wyott_Parts-C347.html It should be noted that the last word in these keywords is always the same - "parts." These keywords are for parts by different manufacturers so they follow a consistent pattern: [manufacturer-name] followed by "parts." Also, the "C347" on the end of my URL is the category number given to this particular category of products in our database. Are his URLs beating me or should I continue to look for other factors? If so, what other factors should I consider?
Intermediate & Advanced SEO | | eTundra0 -
Can backlinks negatively influence your ranking, or worse, cause a penalty?
Hello everbody! I am the owner of a price compare website and have been running it succesfully for over two years now. However, since february the news and articles section of our website lost a great deal of it's traffic. We did not completely lose traffic but only for items that were posted after february 2011. We have skilled content writers who do good research on the topics covered in our news section, i can honestly say we write our content for our visitors and not just for the search engines. We have investigated every part of our source code but we did not find anything there that was violating any guidelines. So my next guess was that maybe some incoming links could harm our news section. The most backlinks we receive are directed to our news and article section. These links are generally put on sites which use our RSS feed. There is just one website that we think could be the reason. It had included our RSS feed on each page which resulted in over 2,500,000 backlinks from a single domain which hosts a very poor quality website. We never considered it to be harmfull so we never did anything about it. My question is if this case could be the reason for the drop in traffic? kind regards, Jeroen from the Netherlands
Intermediate & Advanced SEO | | jeroenpf0