Timeline for 301 Redirects to Take Full Effect in SEO Rankings?
-
Hey,
I am working on transitioning a website and all of my current URL's will be slightly changed (moving to dynamic pages). I understand that I will need to 301 redirect all the old pages to their new counterparts but I would like to know how long it will take for the 301 redirects to take full effect in the search rankings.
I ask because my site is an e-commerce site that receives 90% of it's business in January and the transition would take place December 15th. If my search rankings are not back up to par by January 1st then I will take a drastic hit to revenue.
Please help this SEO noob out!
-
Thank you everyone! I've come to the conclusion that I'll be waiting to make the transition until after the busy season.
I appreciate all the help!
-
Stew, I certainly wouldn't recommend transitioning to your new site two weeks before your high season begins. I'd recommend do it right now or after the season has ended. Besides the 301's (which could be the least of your issues), there are numerous other issues that may need to be worked out before traffic is back to normal and even if you're fully prepared, siht happens. Give yourself as much time as you possibly can prior to your high season.
-
As Host1 already said it "Depends on how often your site is crawled"
But also how frequently the keyword/phrase is updated in the serp as-well. Some keyword phrases are updated daily and others might take a while longer. Ive seen serp updates within minuttes but also some updates in serp that takes months since there isn't a hole lot of new data in that area.
-
The best answer i can give you is the following links (I assume that google is your main priority.):
https://support.google.com/webmasters/answer/93633?hl=en
https://support.google.com/webmasters/topic/6029673?hl=en&ref_topic=6001951
With the change of address tool you shouldn't experience any problems as far as i know. Unfortunately i did not have the time to localize similar tools (if they exist) from other search providers:
https://support.google.com/webmasters/answer/83106?hl=en&ref_topic=6029673
-
Thanks Host1. Is there a worst case scenario? I've done 301 re-directs from #1 ranking pages and not seen the redirected page in the top 10 search results for weeks.
-
Depends on how often your site is crawled by Google/Bing/Whatever. Normally it should be visible within the next crawl. (Minutes/Hours/A day or two.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Friendly IFRAMES?
Hi Everyone, My company is using an iframe for an About US page because we are having coding issues with our CMS. The content is coming directly from our server. After a couple of weeks passed, I searched for the page in Google and I noticed in the search result that the meta description was using the textual content served from the iframe on the page. Does this mean the iframe we are using is SEO friendly? Thanks, Jon
Algorithm Updates | | JMSCC0 -
Not a mobile friendly website, will it hurt my rankings?
Unfortunately my website is not mobile friendly. As it is based on clickable links within an image there is no way to adapt it either. Now, I have heard Google is getting serious about mobile friendly design, how will this impact my ratings? My current analytics show 57% desktop, 24% mobile and 19% tablet. I really like the design of my site with the clickable images and would hate to have to change it because Google says so :-(. My website is http://tamarindobeachinfo.com
Algorithm Updates | | ijb0 -
Do Explainer Videos Help SEO?
My company makes explainer videos. I often come across a lot of (seemingly) inflated & unprovable stats, pertaining to explainer videos, from other companies. This article claims that "Having an explainer video on your web page makes it 53% more likely to show up on the first page of Google search results" Is there any real data to back up such a claim? Do explainer videos really help SEO? How?
Algorithm Updates | | WickVideo0 -
Website dropping from Page 1 pos 5 to no ranking and then back again?
Hi all, We have a very odd occurrence with a client of ours. It should be noted that they had a penalty recently removed about 2 months ago after much work from our company. Recently they started appearing back on Page 1 Google for a semi competitive keyword term. We were very happy with this and so was the client. The the ranking improved with our work to position 5, which was excellent. Unfortunately what has been happening is they have been dropping out of the rankings completely for this semi competitive keyword for a few days and then reappearing in the same position. The client is checking daily and has noticed. I thought this is just a 'hangover' from the Google penalty and perhaps a one off occurrence, but it has happened about 3 or 4 times now and seems to be happening every couple of weeks. Can anyone shed some light on this behavior? I have checked Webmasters Tools and everything is fine. Thanks Jon
Algorithm Updates | | Jon_bangonline0 -
SEO having different effects for different sites
Hi, I hope this isn't a dumb question, but I was asked by a local company to have a look at their website and make any suggestions on how to strengthen and improve their rankings. After time spent researching their competitors, and analysing their own website I was able to determine that they are actually in a good position. The have a well structured site that follows the basic search rules, they add new relevant content regularly and are working on their social strategy. Most of their pages are rated A within Moz, and they spend a lot of time tweaking the site. When I presented this to them, they asked why there are sites that rank above them that don't seem to take as much care over their website. For example, one of their main competitors doesn't engage in any social networking, and rarely adds content to their site. I was just wondering if anyone could shed any light on why this happens? I appreciate there's probably no simple answer, but it would be great to hear some different input. Many thanks
Algorithm Updates | | dantemple880 -
Is it OK to 301 redirect the index page to a search engine friendly url
Is it OK to 301 redirect the index page to a search engine friendly url.
Algorithm Updates | | WinningInch0 -
Can AJAX implementation affect the rankings in Google Panda?
Hi there, I have the following situation with one of our job sites. We migrate the site to a new application, which is better from design point of view and also usability. For this we use a lot AJAX especially in searches. So every time a user is filtering down their search new results will be shown on the page, at the same url and with no page load. But, having this implementation. affected Bounce rate - which increased from 38% to nearly 60%, PI/visits - which are now half, at 3 and also Avg Time on Site is half that is used to be coming to 2,5 min from nearly 6 min. From Rand post, it is clearly that the content is very important in Google Panda, and all of these parameters we should consider, as it is telling the quality of the content. So, my question will be, can this site be hit by Panda updates (maybe later on) because Bounce Rate, PI/Visits and Avg Time on site, decreased in such way? At the moment we don't measure the Ajax impresion, but as I understood that we can do that though virtual pages in GA, does anyone of you have the experience how to handle this? Won't be this an artificial increase? Thanks, Irina
Algorithm Updates | | InformMedia0