Exchanging Follow/No-Follow Links with Parnter Site
-
Hi all,
Wondering how Google would interpret the exchange of a no-follow link for a follow link between partner websites. I have a potential referral relationship with a business in my niche and we are hoping to cross-market.
The goal would be for my link on his page to be a follow link, while the link to his business on my page would be a no-follow. Would my site get the benefit of a natural link in that scenario or would the two essentially 'cancel each other out' regardless of the follow/no-follow nature of the link?
Thanks in advance for any help!
-Rich
-
RIch,
A lot of theory goes into link building because many aspects of it can be hard to measure consistently across the board and too many factors can come into play to even account for. An exact answer to your question would need to take into account many factors which you have not described in your question. What is the strength, age, authority of the domains? Is there any relationship between those who have registered these two domains or do they own other domains together? What do their respective link profiles look like and recently, how have links been added to each domain?
When you say "If two sites (follow)link to each other, clearly that does not offer any link juice.", your "clearly" isn't necessarily so. For example, if a high domain authority site and a low domain authority site followed-linked to each other, the one might expect that the low domain authority site would benefit most.
Don't confuse technicalities with absolutes. Many of those who have are now battling the Penguin.
-
Any link that is followed will provide some level of link juice - even if it is reciprocal. The algorithm just views the reciprocal link as having less value. They do not void each other out to use your terms in my opinion.
I think the way you are going about it is the best way for this practice.
Best
-
Thanks, Robert. My question is more of a technical inquiry rather than a theoretical link-building question.
If two sites (follow)link to each other, clearly that does not offer any link juice. But if one site agrees to host a link as a no-follow strictly for visibility/leads/etc while the other partner hosts a follow link, would that provide an added benefit to the site with the follow link from an SEO perspective or do they still void each other out in the eyes of the algorithm?
-
Rich,
If this was the only link coming to your business it might have some plus or minus effect, but a single link from a single site is probably not good or bad for you. With links it is the overall picture that matters more. I would do it if it makes business sense; if it is being done just to exchange links I would not.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can piracy sites linking to you hurt your SEO?
Hello, Our website sells software that we have developed, but there are piracy websites that offer a crack/keygen to our software and are linking to our site. From an SEO perspective, are those sites hurtful to us if their spam score is below 30 and their DA is not 1? We'd like to understand if there is any action we need to take from an SEO point or if our site's SEO is not affected by it. Thank you!
Link Building | | marynau0 -
AllTop Linking Me to Other Sites Feeds, Webmasters Reporting Lots of Broken Links
I submitted my blog to All Top awhile ago and something seems to be wrong with their feed. They're sending people to mysite.com/truth-o-meter.com/this-is-a-post. It's not just truth-o-meter either. I'm getting links that are supposed to go to all kinds of political blogs. As a result, I'm getting a ton of broken links reported on Google Webmasters. I couldn't find any real support option on alltop.com, and when I log in, there are no sites for me to manage. Instead, I resubmitted the site with the correct feed address and in the comments, I mentioned the problem. All I got was a message saying the site was rejected. I believe because I already added the site. But I'm thinking they didn't pay attention to the comments. (In fact the message may have gone through an auto-filter considering how quickly it was rejected.) Is there a way to solve this? Is this a situation in which I would use the disavow tool? If All Top continues to create bad links, how do I stop the issue once and for all? Thanks!
Link Building | | eglove0 -
No Follow Link Advice for a Newbie
Hi Moz-ers! 2 part question I would love suggestions to: I'm fairly new to the SEO world and working towards targets of 4 'follow' and 6 'no_follow' links a month, in house. 1. Apart from Wikipedia and bloggers that issue 'no_follow' links, what are good 'no_follow' slink generation ideas? 2. I've read lots about the benefit of no_follow and follow links and the ongoing debate, how does this target/KPI stack up against others out there? And is it a well structured target? I know its a big question, but I'd love some feedback. Big Thanks!
Link Building | | FrancescaW0 -
Spam Links sent to my site.
Hello, I'll try to be concise as I can. I run a coupon codes site.
Link Building | | affigroup
Today when I loggein in webmaster tools I noticed many new links to my website. And all to a single page. (mydomain.com/stores/companyname).
I tend to think that spam was made by the person who owns that company because he/she used achors related to his bussiness rather than the company name + coupon or company name + discounts. Besides the fact that these links have no value and created automatically by software there are also links from pornographic websites. (bet he paid someone on fiverr for link building and made my website tier 1) I was thinking of 2 options:
1. I remove that page from my website. (mydomain.com/stores/hiscompany) and use disallow. Not sure I can find all the links poiting to that page.
2. Redirect that page mydomain.com/stores/company to hiscompany.com so he can enjoy his spam. I would appreciate if someone can answer me.1 -
New Site Checklist - Links and Social Aspects
Hi I have a new site which launched around 6 weeks ago, new domain name with a partial keyword match on it, so its going to be a long process but one which I want to tred along the right path for long term results What I am looking for is a checklist if possible on sites that the site (which is a UK based home improvments company) should be listed on? The difficulty is because it can seem a boring subject (windows and doors) it makes it difficult to find authentic quality links, especially with no big budgets or pools of article writers I have registered against the likes of Brownbook, Yelp, Yell.com, Qype, Google Places covering the local aspect but what about the general external links Is it advisable to stay away from directory listings, blog comments, forum posts etc which is what a lot of the competition are doing (weatherseal .co.uk anglianhome .co.uk etc
Link Building | | ocelot0 -
Are Link Exchange A Bad Idea
Hi, i am wondering if link exchanges are a bad idea. I have seen a company called link market where you join and exchange links with other companies and i am just wondering if this is now a bad idea. The last thing i do not want to happen is for google to get angry if i done link exchanges
Link Building | | ClaireH-1848860 -
Footer Back Links Question "Site by built by"
Hi all I design and develop websites for clients within the UK. With each website I build, I always add a link to the footer of the website which links back to my website. I have always used the link anchor text "Site By Jump" but then decided to try to use the link anchor text to our benefit by changing the links across all of our portfolio of sites to be: "Graphic Design by Jump"
Link Building | | yousayjump
or
"Web Design by Jump" In the hope that this helped us rank better for those keyword phrases. Now something occurred to me the day. Most of the websites I build have no relevance to the content on our website. For example, I could build a website for Baby Food and add a backlink to our homepage which doesn't even mention the words "baby food". In some cases, the websites can have thousands of pages, each with this footer link appearing at the bottom of each page. My question is, could these backlinks potentially be seen as black hat or spam to a search engine? I.e. thousands of backlinks from websites that have no relevance in terms of content all linking back to my homepage? Thank you for reading and any advice would be greatly appreciated.0 -
Do-Follow link from Linkedin/Facebook/Twitter/About/Google Profile, how to:
Tell us, a technician method of building do-follow link on high quality social websites. Thanks
Link Building | | leadsprofi0