What does Mozcape actually do and what types of businesses use it?
-
I'm making an effort to use more of the Moz tools, but some I really don't understand...Mozcape would be chief on that list. What does it do exactly and for what purpose? I read the API Wiki, but it sounds to me a lot like Open Site Explorer...but complicated...so I assume I must be missing something or why build the thing?
Also, do local businesses even use this or is this more for national e-commerce sites?
Thanks,
Ruben
-
Alright, so I don't particularly think I need to be using this for my purposes, but thank you all for clarifying this issue for me. I greatly appreciate it! Special thanks to Chris and Leslie who continually help me out. I especially appreciate your consistent help!
Best,
Ruben
-
No, I haven't. I will!
Thanks!
-
Ruban,
Mozscape is the pool of data Moz compiles on a monthly basis via the following method:
Starting with the top 10 billion URLs with the highest MozRank obtained from the previous month's index, they crawl the web from the top down until they've crawled 90,000,000,000 pages.
In addition to the data gathered during the crawl (links and urls), Mozscape also includes "intelligent metrics" such as MozRank,MozTrust, Domain Authority, and Page Authority that Moz calculates based on the results of its crawl.
The Mozscape API is the service that allows Moz customers access to that raw pool of data and metrics in order to subsequently customize applications that make use of it (for themselves or for their own clients).
Have you read these yet?
-
Mozscape is the crawler that crawls and gives you the Moz rank, Page authority, Domain authority etc. It is used in both Site Explorer and in the Moz Toolbar browser ad on. Like Lesley said they provide a API that allows you to create your own applications based on this crawl data.
-
From my understanding Mozscape is the API for Open Site Explorer. You can build widgets with the Mozscape API if you wanted to offer the information in the Mozscape index to your clients. One example I can think of off my head is nibbler.silktide.com I am pretty sure they use link data from Mozscape.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How are you using Moz Content?
Hey people, I just subscribed for Moz Content and I am wondering how are other professionals using it as a strategy tool. Today I just released a blog post talking about how larger content impacts PA. Not a big deal. I would appreciate some ideas and insights.
Moz Pro | | amirfariabr0 -
How to Avoid Duplicate Page Content errors when using Wordpress Categories & Tags?
I get a lot of duplicate page errors on my crawl diagnostics reports from 'categories' and 'tags' on my wordpress sites. The post is 1x link and then the content is 'duplicated' on the 'category' or 'tag' that is added to the page. Should I exclude the tags and categories from my sitemap or are these issues not that important? Thanks for your help Stacey
Moz Pro | | skehoe1 -
Add to cart redirect using 302
I am getting a list of crawl errors in Moz because I am using a 302 redirect when people click on an item using the quickview add to cart eg:http://copyfaxes.com/cart/quickadd?partno=4061 will redirect them to the viewshoppingcart page. Is this wrong should this be a 301 redirect? There is no link juice to pass. Thanks
Moz Pro | | copyfaxes10 -
How can I use my logo or company name at header left and footer section?
How can I use my logo or company name at header left and footer section in SEOmoz Analysis Report?
Moz Pro | | anu_bajpai0 -
What web page and domain analysis / error checking / testing tools do you use for competitor analysis? sites like webpagetest
Just wondering what everyone is using, I am looking to get as much insight and detail as I can on websites that are not currently being monitored by me... i.e. potential clients. I use tools like pagespeed, webpagetest, loadimpact and open site explorer, google adwords, ispionage, alexa, semrush and well, looking for more. I really just want to rip a website to the tiniest pieces possible in an organized and coherent manner... is there anything out there? I have tried several other's which i no longer use (compete, 4q, woopra, nuestar, to name a few), I am not sure if I know exactly what i want, i just want more.... damn the human condition. lol
Moz Pro | | atb9900 -
How well is your Internet marketing working for your business?
Not asking about specifics of money, but this is just a general question to see what kind of return people get for their Internet marketing time investment.. I would say I'm getting over 40,000 hits per year for one business which is holiday cottages but I only own one cottage and act as an agent for three other clients. Because the campaign is working well for me at the moment I get probably 95% occupancy throughout the year, which you would have no chance of accomplishing without SEO intensive input. If I had to pay £0.50 a click approximately obviously it wouldn't be worthwhile, especially when you realise that a percentage of the traffic and not related to your product. I also have a second business which is installing wireless security alarms over the Internet and once again approximate traffic at the moment is almost approaching 40,000 again per year. Now I'm sure there are some big hitters out but my general question is how productive, is you're organic results and Internet marketing for your personal business in comparison to what it would cost you if you had to pay per click? I'm kind of wondering how well the Internet is working people on this forum for their particular businesses? Good, Bad ? whats your story ? Cheers alan
Moz Pro | | whitbycottages0 -
Press Release - using moz bar/OSE is reading domain not page? How? Why?
A question posed by Christopher Glaeser from early today:low PA high DA, had a follow up response from him providing 2 urls from PR WEB for separate press releases: http://www.prweb.com/releases/2011/11/prweb8923419.htm (HP White) On moz bar Page Analysis/Link Data = PA - 47 DA - 36 http://www.prweb.com/releases/2011/12/prweb9051351.htm (Golfer's Advice) On moz bar Page Analysis/Link Data = PA - 1 DA - 96 I kept scratching my head as to how a press release of 6 weeks ago had garnered such attention from a company that would not seem to have a huge traffic due to more obscure product offering and scientific subject (Analyses of Armor Industry versus Golf Advice).
Moz Pro | | RobertFisher
Then I realized that for HP White, Link Data was not about the PR. The url from mozbar was HPWhite.com not the above, I did not notice until I used OSE where same thing was happening. When I cut and pasted the above press release url for HP White and placed it in OSE this changed: PA - 49 DA - 96 (2 links 2 linking root domains) For Golfers advice (0 links from 0 linking domains) Note to all: the links to the PR WEB release for the HP included a low end directory type link and a link from PR WEB (. For Golfer's Advice there was not a link back to the release from PR WEB: Note that Golfer's Advice is a newer release (6 weeks). So, any link from HPWhite release would equal more juice to HP White and PR Web and Vocus. Any link to Golfer's Advice from release offers......???? to Golfer's Advice and who cares to Vocus and PR Web. So, I guess this begs a couple of questions: Why the mozbar link analysis difference for one versus the other? Does PR Web treat some differently than others? Who benefits most from me paying a PR Web to do press releases for a client, PR Web and Vocus or my client and I???? I have tried to order the images to make sense: L to R top, then bottom is last. [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a> [](<a href=)" target="_blank">a>0 -
301ing entire E-Com website - Using TopPages Report as a Guide
Hi Folks, My company is in discussions with an ERP provider to migrate our existing website to a new backend system, new url structures..the whole 9 yards. We have over 15,000 products, and a lot of "odd" url structures created by an outdated system that we were unable to adjust. All and all, if you're talking about a raw url count, it's in the 100s of thousands. During discussions, we were told that bulk 301 redirects would be a problem. They could be performed manually though (greaaattt). Due to this, I ran an OpenSite Explorer report, and isolated our top pages. After exporting the CSV, I was able to breakout "all" urls that have links from other domains. My question is, has anyone used the OpenSite Explorer on a website of similar size, to form the basis of a migration? Do you have enough confidence in the tool to use it in this way, or should we re-negotiate our agreement until a way can be found to mass 301 ALL urls. I'm at least a little concerned that OpenSite Explorer isn't indexing all of the links out there. Gasp..or would there be a better tool to accomplish what I'm trying to do? Thanks!
Moz Pro | | Blenny0