Effecting Domain Authority
-
I've taking an old brochure website and done 61 Pages and 10 Post pages On-page SEO and my Domain Authority is still a '1.' I've used Low Difficulty Keywords and gotten Grade A in On-page Moz reports. We've even keyworded 400 images - Alt text. My competitors have done nothing and they have domain authority at least in the 40s...... Am I doing anything wrong?
-
Hi Joseph!
It sounds like you have been busy and I'm sure you are ready to see the fruits of your labor! One thing that may be helpful to realize is how DA and PA work. There is quite a bit of delay due to crawl frequency and delays associated with the crawl and these metrics are delayed by approximately four weeks or so. This is the same reason that a recent article on HuffPo or TechCrunch will show a PA of zero. This could easily be what is going on here. I use a combination of more real-time metrics (i.e. AHREFS and Majestic) in addition to moz metrics.
That being said, to increase DA/PA you have to build high-quality links into the site. My opinion is the best way to do this is to make ridiculously good assets and content and then promote them to influencers in the nice.
Good luck with the site!
-
It sound like you have done some great on site SEO work.
However Domain Authority (DA) is based more on external factors, i.e. links pointing to your site. You might want to read http://moz.com/learn/seo/domain-authority
How you go about getting links is a whole different conversation. I would recommend doing it the hard and slow way. Trying to cheat Google / Moz will only get you penalised in the long run. DA is a Moz score, but Google will have a similar score, even though they will never reveal your score.
Try producing good content onsite that people in your niche want to link to. Once written instead of waiting for these people to find your content (they never will, or it will take years), be direct. Pick up the phone and speak with influencers in your niche.
There are two parts to SEO, technical and content / links. The content / link strategy is what was called PR 10 years ago and its all about getting mentioned and links in relevant areas. There is no point getting a link to your site from sectors which aren't relevant. Google will see through these.
Also never pay for a link, and never trust any of these emails you get offering to get you amazing links from PR6 etc sites. These never work in the long run and only will do more long term damage than help you.
I hope this is helpful in explaining why your DA hasn't improved and what you need to do to improve it. Also DA only updates around once a month, so any work you do now may take a few months to show. You have to wait for Moz to find the link, then wait for their next update. The more popular the site you get the link from the quicker Moz is likely to find it.
Thanks
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does DA/PA have any effect on rankings?
I have seen many people are concerned about increasing DA and PA of their websites. While I am very curious why do people focus on increasing DA and PA? Does DA and PA effect the rankings of the website? Because I have recently launched my website regarding men beard trimmer and it is ranking on 1st page but not on number 1 position. Will increasing DA/PA of the site help me in occupying 1st position?
On-Page Optimization | | RyanAmin0 -
Old domain to new domain what happens to the old site?
Hello We rebranded 5 months ago, and set up a new domain for the new brand name which sits on different hosting to the old. We still have the old hosting running with the old site still on it. We have set up redirects to the new domain and wondered when/if we can turn off the old site hosting?
On-Page Optimization | | Scivisum0 -
Need Professional Help with Site Structure, Page Authority, and Internal Linking
We are a 10 year + small (1000 pages) niche ecommerce site (Magento) that has recently lost rankings to a competitor. We out perform them in every metric so I do not understand them leap frogging us to the top spot. This has forced me to look at my site structure, page authority (rank), and internal linking. After reviewing a moz crawl issues report, here are some of my observations: Root domain has a PA of 40 Top 3 $ Category pages have a PA of 22, 18, 18 Multiple meaningless blog posts and other category/product pages have PA’s of 30+ Here is a screenshot of the crawl report with internal links, links, etc showing. I need some help - thoughts, suggestions, next steps in analysis?
On-Page Optimization | | SammyT0 -
Should a company worry about how many domains it maps to the same home page?
I seem to be at logger heads with developers regarding domain mapping. The scenario: I have a company with one site on a primary domain name, but all the other domains they own are mapped using a tool provided by their hosting vendor. But. what I see is a keyword loaded domain that shows it has been 'mapped' to the primary domain, but you can type into the browser this keyword loaded domain and it will serve up in your browser that same home page you see on the PRIMARY DOMAIN. So, picture this - you are looking at the home page on wwww.keyworddomain.com and see the same home page as www.primarycompanydomain.com - but if you select anything from the menu at www.keyworddomain.com you will be taken immediately to www.primarycompanydomain.com/page-you-selected I just get a feeling this is not right as I can search Google for www.keyworddomain.com and Google lists the site home page on that domain. But when I click through from the listed result, I am taken to www.primarycompanydomain.com which is ideally where I want to be and I would want Google to focus on this domain, and I have told it to do so within the feature included within Google Webmaster Tools. The developers say there is nothing wrong. There argument - why would a hosting company provide this domain mapping feature if it was not best practice. My argument - but Google is listing that domain URL (www.keyworddomain.com) despite the fact it takes me through to www.primarycompanydomain.com - will Google not think this strange despite me telling it via GWMT that www.primarycompanydomain.com is the one and only domain I am working on. Tell me if I am going mad or not, and who is right and who is wrong. Appreciate all your answers.
On-Page Optimization | | ICTADVIS0 -
Should I buy an established domain that has lost it's high PR due to being offline for several months?
I'm considering purchasing a domain that has sat idle for several months. It was a company's domain that they have owned since the mid1990's but they went out of business. Previously, it had a PR 5 but has since lost it's PR as it has sat 'inactive' with a 'server not found' warning for the past several months. That being said, is there any point in buying the domain (for SEO purposes)? Is there any recourse with Google to try and re-establish the site's credibility or would I be starting over from scratch?
On-Page Optimization | | martybuch230 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0 -
How do we handle sitemaps in robots.txt when multiple domains point to same physical location?
we have www.mysite.net, www.mysite.se, www.mysite.fi and so on. all of these domains point to the same physical location on our webserver, and we replace texts given back to client depending on which domain he/she requested. My problem is this: How do i configure sitemaps in robots.txt when robots.txt is used by multiple domains? If I for instance put the rows Sitemap: http://www.mysite.net/sitemapNet.xml
On-Page Optimization | | nordicnetproducts
Sitemap: http://www.mysite.net/sitemapSe.xml in robots.txt, would that result in some cross submission error?0 -
Domain Extension
I am creating a website in canada to target a specific region in my city and was wondering if i should USE a .com, .ca, .org or a .info extension? i can purchaes all, but which should be used? I noticed some other websites have .org or .info instead of .com.....what is the preferred extension for Google?
On-Page Optimization | | Souk0