undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Digital Marketing
  3. Web Design
  4. Website organic traffic unchanged, impressions took a 98% drop in the last week.

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Website organic traffic unchanged, impressions took a 98% drop in the last week.

Web Design
2
4
2.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • Joanne_Pendon
    Joanne_Pendon last edited by Oct 31, 2014, 12:16 PM

    Hi all,

    I have a very curious predicament and I'd be grateful if someone could shed some light on the situation.

    As mentioned in the title, organic traffic to our website has remained unchanged, but organic impressions have taken a 98% drop in the last week. This happened suddenly over one day; on October 22, impressions were 700, on October 23, they were 500, and on October 24 they drastically dropped to 50. The next two days they were at 22 and then up to 35.

    Organic traffic, however, showed the normal "weekend drop" as of October 24, and is still showing normal level (even increased a bit) continuing into this week.

    These are organic impressions according to Google Analytics and Google Webmaster tools.

    We did perform a complete site redesign a month ago. Could this be an effect from the redesign?

    We also noticed drop in Domain Authority, but our competitors suffered a similar (if not greater) drop as well, so we wondered if it could be due in part to the algorithm update.

    If anyone could shed some light on the situation I would be so appreciative!

    Thanks!

    1 Reply Last reply Reply Quote 0
    • MonicaOConnor
      MonicaOConnor @Joanne_Pendon last edited by Oct 31, 2014, 2:24 PM Oct 31, 2014, 2:24 PM

      Nope, This seems kind of normal. Organic traffic can be coming from Bing and Yahoo also. I think you are fine.

      I noticed a jump in rankings also. That is why you want to make sure you don't drop below your lowest average, if you do then you might see a dramatic decrease in your rankings when everything settles down.

      1 Reply Last reply Reply Quote 0
      • Joanne_Pendon
        Joanne_Pendon @MonicaOConnor last edited by Oct 31, 2014, 2:21 PM Oct 31, 2014, 2:21 PM

        Thanks for the response!

        In response to your questions, the really confounding part is that we are actually ranking higher for our keywords and all seems normal in terms of landing pages (so says Google Analytics and MOZ).

        I don't understand how we could have an increase in organic traffic yet a decrease in organic impressions! Am I missing something?

        MonicaOConnor 1 Reply Last reply Oct 31, 2014, 2:24 PM Reply Quote 0
        • MonicaOConnor
          MonicaOConnor last edited by Oct 31, 2014, 9:22 PM Oct 31, 2014, 1:19 PM

          The Panda/Penguin updates have shaken up the rankings quite consistently over the past couple of weeks. I noticed that my company, and my competitors have dropped a couple of points as well. I don't think that drop in DA is something to freak out about right now. If you have not received any notices from Google, it could just be that things are still trying settle down after the topsy turvy couple of weeks the engines have seen.

          As far as search impressions go, there are a few things that could be happening. If you changed your URLs when you redesigned your website then you can start to see reduced impressions as your new pages become indexed and start moving up in the searches. Something to be careful of is if you see your impressions dip below your lowest average before the Penguin update. I have a few SEO friends who saw huge surges in impressions as Penguin was rolling out, and then a decline that they haven't been able to recover from. As long as you are staying above that lowest day of impressions you should be fine.

          It could also just be a lack of searches on those days. It is something to keep an eye on, but probably too soon to start worrying about. After updates, you kind of have to wait and see for a couple of weeks. The results are all messed up and usually don't start to even out for awhile. As far as I know, the Penguin update still isn't complete, so that could still cause some trouble for your impressions.

          Have you checked your landing pages report to see where your organic searches are coming from? How about your keyword rankings? Have you noticed any changes out of the ordinary?

          Joanne_Pendon 1 Reply Last reply Oct 31, 2014, 2:21 PM Reply Quote 2
          • 1 / 1
          1 out of 4
          • First post
            1/4
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • laurentjb

            What type of website is best for seo.

            website

            I need a new website for my health insurance business. What type is best for SEO? Many thanks

            Web Design | Oct 24, 2024, 1:25 AM | laurentjb
            1
          • Stew222

            Is The HREF Link "Title" Tag Needed on Mobile Websites?

            Hello To Those Who Are Wiser Than I, I am wondering if the href link "title" tag is needed, or serves any purpose, on mobile websites?  Also, does it effect SEO in any way? I ask because generally the href link title tag provides more information to the user when they scroll their mouse over the link - but this action does not happen on mobile!  Users have no mouse and thus no extra information would be displayed. I'm really wondering if it still matters for SEO purposes on mobile though. -The UnEnlightened

            Web Design | Sep 19, 2016, 7:52 PM | Stew222
            0
          • NachoRetta

            Spanish website indexed in English, redirect to spanish or english version if i do a new website design?

            Hi MOZ users, i have this problem. We have a website in Spanish Language but Google crawls it on English (it is not important the reasons). We re made the entire website and now we are planning the move. The new website will have different language versions, english, spanish and portuguese. Somebody tells me that we have to redirect the old urls (crawled on english) to the new english versions, not to the spanish (the real language of the firsts). Example: URL1 Language: Spanish - Crawled on English --> redirect to Language English version. the other option will be redirect to the spanish new version, which the visitor is waiting to find. URL1 Language: Spanish - Crawled on English --> redirect to Language Spanish version. What do you think? Which is the better option?

            Web Design | Nov 25, 2015, 2:03 PM | NachoRetta
            0
          • JaanMSonberg

            SEO strategy for UK / US websites

            Hi, We currently have a UK-focused site on www.palmatin.com ; We're now targeting the North American market as well, but the contents of the site need to be different from UK. One option was to create another domain for the NA market but I assume it would be easier to rank with palmatin.com though. What would you suggest to do, if a company is targeting two different countries in the same language? thanks, jaan

            Web Design | Nov 12, 2014, 7:48 AM | JaanMSonberg
            0
          • InvoqMarketing

            Duplicate content on websites for multiple countries

            I have a client who has a website for their U.S. based customers. They are currently adding a Canadian dealer and would like a second website with much of the same info as their current website, but with Canadian contact info etc. What is the best way to do this without creating duplicate content that will get us penalized? If we create a website at ABCcompany.com and ABCCompany.ca or something like that, will that get us around the duplicate content penalty?

            Web Design | Apr 9, 2014, 8:01 AM | InvoqMarketing
            0
          • AC_Pro

            B2C directory website adding B2B ecommerce sub-domain

            Hey fellow Mozzers, Just got back from Mozcon and enjoyed getting to know a handful of you. I do in house SEO for a B2B wholesaler. We have a B2C website directory for homeowners to locate contractors to work on their home. On the site we have a products section which includes tech specs but not pricing. Our contractors have been asking us to add the ability to purchase their items online, so we are wanting to add a B2B sub-domain (store.domain.com) to our website for the contractors to purchase products online. We do not want consumers to be able to purchase the items and will have pricing behind a log in. I have a few questions that I'm hoping you might be able to answer: 1. What would be the best practice to not have duplicate content errors with products that are listed on both sites? Should we rel-canonical items shown on both domains or do something else?
            2. We are not against having the new site be crawled, but will Google be upset/ding rankings because pricing is behind a log-in? Are there certain best-practices for B2B ecommerce sites?
            3. Do you know of any other sites that have done this/do you have any recommendations on how to best implement this?

            Web Design | Jul 14, 2013, 5:08 PM | AC_Pro
            0
          • ScottMcPherson

            Will google penalize a website for using a table layout?

            I just got a new client today and his entire website layout and structure is using tables instead of divs. This client is on a tight budget and wants to avoid unnecessary hours for re-coding the website, but at the same time he wants me to improve his SEO organically. This is the first time I've been asked to do work on an existing website that uses pure tables for the entire layout and I'm wondering if this effects the SEO in any way. So my question is, will tables effect rankings and SEO in any way?

            Web Design | Jun 13, 2013, 3:49 AM | ScottMcPherson
            0
          • deuce1s

            How would restructuring the navigation of my website affect my rankings?

            I want to restructure the navigation of my website for a few reasons: 1. It isn't intuitive/clear to the user 2. It is way too big, it has too many links and thus causes the number of links on many pages to be >100. 3. I want to get rid of file extensions as part of the URLs (.html, .php) 4. I want to achieve a "tree"-like navigation system, with categories, subcategories and so on. In the process of cleaning up my website, I had to 301 redirect a lot of duplicate pages, fix broken links, etc. I have a lot of 301 redirects already, and in the process of restructuring the navigation of my website I know I'm going to get more. Will the addition of new 301 redirects have an effect on my rankings? (I'm basically going to be changing all of the URLs) What kind of SEO effect will restructuring the navigation at the top of the page (reducing the # of links on the main menu) have on my site? What is the best strategy to implement in this situation?

            Web Design | Jul 4, 2011, 10:21 PM | deuce1s
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.