How many ways to use Event in Google Tag Manager for Event Tracking?

[bkmitesh]

Hello Experts,

How many ways to use Event in Google Tag Manager for Event Tracking? As per me there are 5 ways given below are they correct? 2nd thing if yes can you please please tell me procedure of using all or which is the best one to use?

1. HTML 5 Data Attributes
2. Classic Google Analytics Example:

_gaq.push(['_trackPageview', '/downloads/pdfs/corporateBrief.pdf']);
3) Universal Analytics Example:

ga(‘send’, ‘pageview’, ‘page path’);

4. query string?

5. or is it possible without any coding on website we can configure id's in google tag manager?

Thanks!

BK Mitesh

[BeckNadir]

Hi BK! This is Beck. I'm a part of the analytics team here at Moz.

Thank you for reaching out to us. We'll try to answer your question the best we can.

The gaq.push option is a commonly used solution, as long as you are following through with the same methodology on your site setup. I am attaching a link below that may help you put the GA event tracking practice a little more in perspective. Having said that however, other options you mentioned are certainly plausible. Can you be a little bit more specific about your setup?

The GA event tracking how-to is the following: https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide

As far as your question on the tag manager setup, yes, tag manager can help you out with this as well, as long as your methodology is consistent throughout your site. I'm attaching another documentation that talks about tag management event tracking as well. If this doesn't help, can you be a little more specific on what you're trying to accomplish on this as well?

The tag management event tracking is the following: https://support.google.com/tagmanager/answer/3420054?hl=en

Thanks again for reaching out to us!

-Beck